INFLUENCE

This study investigated the influence of sexual advertising appeal in Jenny’s Glow Skincare advertisements on the purchasing behaviour of female students at the University of Benin. The research was motivated by the increasing use of sexual appeal in cosmetic advertising and the debate surrounding its impact on young audiences. The study focused on three objectives: to examine the level of exposure of female students to Jenny’s Glow advertisements, to assess how sexual advertising appeal affects their purchasing behaviour, and to evaluate the influence of such appeals on their perception of the brand and related beauty ideals. The survey research method was used in this study and 396 female undergraduate respondents whose data were collected were selected through online questionnaire and selected in stratified random sampling. Data collected were presented and analysed using tables and simple percentages. The results of this showed that majority of the respondents were heavily exposed to Jenny’s Glow advertisements, and mostly through digital media channels. A large number of respondents stated that other elements like product quality and peer recommendations strongly influenced their actual purchasing decisions. Despite the fact that sexual appeal in the advertisements was successful at drawing attention the study disc that the use of sexual appeal influenced how young women perceived brands and helped to shape their standards of beauty.

The study focused on examining the influence of media representation of Dele Farotimi versus Afe Babalola criminal defamation suit on Uniben students’ perception of the law. It is aimed at analyzing the media representation of the Dele Farotimi versus Afe Babalola criminal defamation suit, assessing the perception of Uniben student regarding criminal defamation law in 12Nigeria, the influence of media representation on Uniben students’ understanding of criminal defamation law and explaining the implications of media representation on Uniben students’ attitude toward freedom of expression and protection of reputation. For its theoretical framework, the study adopted the agenda setting and framing theory to further buttress the point of the study. While the stratified random sampling method was used to gather the data used for the study. Findings of the study revealed that Uniben students have negative perception of criminal defamation law and that positive steps have not been taken to balance freedom of speech and protection of reputation. The findings also revealed that Uniben students agreed that they will be cautious of what they post online and they are aware of the potential consequences of defamatory statements and online actions and will take steps to protect themselves from potential legal consequences. The researcher therefore concluded that it is necessary that the law makers review the constitution to balance protection of reputation and free speech in Nigeria. The researcher recommended among other things that the media should ensure balanced and fair reporting and avoid sensationalism and bias. The researcher also recommended that the media should create more awareness about the existence of defamation.

Social media in today’s society has become an almost indispensable part of daily life Particularly among University Students, who are generally heavy social media users. The Purpose of this research study is to examine the influence of Social Media Use on Students behaviour taking University of Benin and Benson Idahosa University as a case study. 11 research questions and five objectives as hypotheses guided the study. To achieve this, the descriptive survey research Design was adopted. The study focused on University of Benin main Campus Ugbowo Consisting of all undergraduate Students of the institution, a questionnaire was used as an Instrument to gather and collect data from respondents. The descriptive statistics of frequency and simple percentages were used to analyse the results and presented on tables for easy Comprehension quantitatively. The research findings showed that a large number of students in The University are aware and frequently make use of the social media. To this end, the Researcher recommends that social media should be used by students for educational purposes, Social networking sites should be expanded and new pages should be created to enhance Academic activities and to avoid setbacks in the student’s academic performance and students Should be monitored by lecturers and parents on how they use the social media sites and what To use it for. This is so to create a balance between social media and academic performance of Students to avoid setbacks in the academic performance of the students.

This study was informed by the growing concern over the rapid spread of misinformation on social media platforms, particularly X, and its implications for public discourse and the credibility of news reporting. Despite the introduction of tools like Community Notes, the effectiveness of fact-checking on X remains debated, especially among young, active users. The study was guided by five key objectives: to examine the influence of X on news fact-checking, evaluate the effectiveness of fact-checking mechanisms, assess user awareness and reactions to these tools, identify challenges associated with fact-checking, and propose actionable recommendations for improvement. The research was anchored on three theoretical frameworks; Agenda-Setting Theory, Framing Theory, and Uses and Gratifications Theory which provided insights into how misinformation spreads, how users interpret fact-checks, and what drives their engagement or apathy. A descriptive survey design was adopted, and data were collected from 200 purposively selected respondents in the University of Benin using structured questionnaires. The responses were analyzed using frequency tables and simple percentages to reveal user perceptions, engagement patterns, and credibility assessments related to fact-checking mechanisms on X. Findings revealed that while a vast majority (76.5%) of respondents used X daily, only 24.5% were aware of fact-checking tools like Community Notes. Though 71.5% trusted fact-check labels and 68.5% agreed these tools help reduce misinformation, engagement remained passive. Notably, 100% of respondents agreed that misinformation spreads faster than fact-checks, highlighting a significant challenge in curbing digital falsehoods. The study concludes that although users trust fact-checking efforts and acknowledge their relevance, the effectiveness of these mechanisms is hindered by low awareness, limited visibility, and inconsistent application. Addressing these challenges requires a multifaceted approach that combines user education, platform policy reforms, and technological innovation. Two key recommendations are: (1) Increase awareness of fact- checking tools on X through targeted user education and interface redesigns to improve visibility; and (2) Ensure transparency and neutrality in the deployment of fact-checks by fostering collaboration with verified and independent organizations.

This study was carried out examine the influence of student- teacher relationship on the academic performance of students in Christian Religious Studies junior secondary schools. Four research questions were raised for this study which are outline thus; Does student- teacher relationship influence students’ adjustment in school? Does student- teacher relationship influence Christian Religion students to study? Does student teacherrelationship make Christian Religion students free to participate in class? Does students’ teachers’ relationship influence their academic performance in Christian Religion Studies? The population of the study thirteen thousand three hundred and thirty students (13,330) in the twenty (20) junior secondary schools in Ikopa Okha Local Government Area of Edo State. The sample for the study consists of consists of two hundred (200) students drawn from five (5) secondary schools in Ikopa Okha Local Government Area of Edo State. The sample size for this study was selected using the random sampling technique. The major findings of the study It revealed that teachers allow students to ask questions always. It was seen that some students do not ask questions in class. It was seen that students like schools were the teachers are friendly. It was shown that the students have a close relationship with their teachers. From the study it was recommended that Mentorship should be encouraged in schools to foster and improve the relationship between the teachers and students. Teachers should try and reinforce their students passively whenever the answer questions correctly or wrongly in the class.

This study investigated the influence of film genre on Nollywood consumption patterns
among students of the University of Benin (UNIBEN), with the case study being Everybody Loves Jenifa (2024). It examined the impact of film genre on Nollywood
consumption patterns as well as the influence of social and cultural factors on UNIBEN
students’ genre preferences. Drawing on the Uses and Gratifications theory and the Play
theory of Mass Communication, the research also explored how accessibility and availability of Nollywood films affect its consumption and, the appeal of specific genres on UNIBEN students’ Nollywood consumption. Using a survey design, data were collected from a randomly selected sample of 398 students across various faculties and levels of study. Findings revealed that genre plays a huge role in influencing film choice, with comedy emerging as the most preferred genre among respondents due to its entertainment value, cultural relevance, and stress-relieving qualities. Additionally, accessibility via mobile devices and cost-free platforms like YouTube significantly determined viewing habits. Social influence, particularly recommendations and social media trends, also impacted students’ consumption decisions. The study concluded that film genre not only affects individual preferences but also reflects broader cultural and social dynamics within the youth demographic. It recommended that Nollywood filmmakers diversify genre offerings while preserving cultural value to effectively engage younger audiences.

Sexual violence is an extensive and deeply distressing crime that poses significant challenges to the criminal justice systems globally, particularly in Nigeria, and this is often committed in private, without witnesses, and under conditions where victims face social stigmatization and psychological trauma which could range from post traumatic stress disorder (PTSD) and other traumatic related issues, such crimes are infamously difficult to investigate and prosecute, It remains a pervasive and deeply rooted issue in Nigeria, cutting across social, economic and cultural boundaries, This study explores the prevalence , causes and consequences of sexual violence crimes in the country, examining both the systemic failures and cultural attitudes that enables it's persistence, it examines the application of forensic evidence as an essential tool in detecting and prosecuting sexual violence crimes, focusing on how scientific methods can improve the effectiveness and credibility of investigations and legal proceedings worldwide, with particular focus on Nigeria, with the primary aim to explore how forensic techniques such as DNA analysis, toxicology, fingerprint, forensic pathology,crime scene reconstruction, and expert testimony and other forensic techniques can assist law enforcement agencies and the judiciary in obtaining objective and more accurate evidence in sexual offence cases. Furthermore, this study seeks to identify the forensic methods most relevant to such crimes, assess the challenges inhibiting their effective application in Nigeria, and propose legal and institutional reforms to enhance their uses.

I bis study investigated the perceived influence of social media on body image and eating disorders among undergraduate students of the University of Benin. Descriptive survey design was adopted for the study. The population comprised 46110 undergraduate students across different faculties of the University of Benin. A sample of 100 respondents was selected using stratified random sampling. Data were collected using a structured 20-item questionnaire, validated by experts and tested for reliability using the test- retest method with a coefficient above 0.83. Descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (t-test and PPMC) were used for data analysis. 1 he findings revealed that social media usage among students is considerably high, with most respondents spending several hours daily on various platforms. The results indicated a significant relationship between social media exposure and body image concerns. Prolonged engagement with appearance-focused content was associated with feelings of body dissatisfaction, low self- esteem, and the adoption of unhealthy eating behaviors such as meal skipping and restrictive dieting. The study also showed that students are aware of the influence social media has on their self-perception, though many struggle to manage its psychological impact effectively. It was concluded that social media significantly influences students’ body image perception and contributes to the development of disordered eating patterns among University of Benin undergraduates. Based on these findings, the study recommended that universities should introduce media literacy and digital wellness programs to help students critically evaluate social media content. Counselling units should also organize body positivity and self-esteem workshops to promote mental well-being and healthy lifestyle choices among students.

This study examines teachers’ perceptions of the influence of computational thinking (CT) on Indigenous language learning in Nigeria. Computational thinking, recognized as a critical 21st-century skill, encompasses problem-solving processes such as abstraction, pattern recognition, decomposition, and algorithmic reasoning, and its integration into language education has been proposed as a means of enhancing learner engagement, comprehension, and creativity. However, the effectiveness of this integration depends largely on teachers’ readiness, attitudes, and the level of institutional support available, which prompted this study to specifically explore the perceived benefits and challenges of applying computational thinking in Indigenous language teaching, evaluate teachers’ level of ICT preparedness, and identify the support systems required for its effective implementation. The study, which was guided by research questions focusing on teachers’ perceptions of these benefits, the challenges encountered, their level of ICT competence, and the needed support systems, adopted a descriptive survey research design targeting Indigenous language teachers in secondary schools within Oredo Local Government Area of Edo State. Data were collected through a structured questionnaire designed to capture teachers’ perceptions, experiences, and competencies related to computational thinking and ICT usage, and the collected data were subsequently analyzed using mean scores and standard deviations to determine trends and patterns in responses. The findings revealed that computational thinking offers significant educational benefits, including improved learner engagement, enhanced vocabulary development, and strengthened problem-solving skills, though several challenges were also identified, such as limited training opportunities, inadequate ICT facilities, increased time required for lesson preparation, and concerns regarding the cultural relevance of digital learning activities. Furthermore, the study showed that although teachers possess basic ICT skills, many lack the confidence to implement innovative digital teaching strategies; therefore, the study concludes that computational thinking has strong potential to enhance Indigenous language learning when supported by adequate training, technological infrastructure, and enabling policies. Consequently, it recommends that educational authorities and policymakers provide targeted professional development, improve access to ICT resources, and promote collaboration among teachers, technology experts, and community stakeholders to ensure an effective and culturally responsive integration of computational thinking in language education.

The Study Examined “The Influence Of Information And Communication Technology For Enhancing Effective Teaching And Learning Of Business Education Programme In Universities In Edo State” Four research questions were used to guide the study. The research model was administered with the aid of a Questionnaire which was used to guide the study; To what extent does the use of computers influence the teaching and learning of the Business Education program in universities in Edo State? To what extent does telecommunication systems influence the teaching and learning of the Business Education program in universities in Edo State? To what extent does internet influence the teaching and learning of the Business Education program in universities in Edo State? To what extent does video conferencing tool influence the teaching and learning of the Business Education program in universities in Edo State? The population for this study consists of one hundred and eighteen (118) Business Education students in the Department of Vocational and Technical Education in the university of Benin, Benin City, Edo state. As a result of the manageable size, the entire population was used as the sample, hence, a census. In order to determine the reliability of the instrument, copies of the instrument were administered to the twenty (20) business education undergraduate students from Ambrose All University, who were not part of the study population. Thereafter Cronbach statistical tool was used to ascertain consistency. It yielded an alpha value of 0.79, hence the instrument was considered reliable. Findings from this study revealed that: The use of computers influences the teaching and learning of the Business Education program in universities in Edo State to a high extent. Telecommunication systems influence the teaching and learning of the Business Education program in universities in Edo State to a high extent. Internet influence the teaching and learning of the Business Education program in universities in Edo State to a high extent. The following recommendations were made; Government should provide adequate funding for Information and Communication Technology infrastructure, training, and resources, government should establish policies that support information and communication technology adoption and integration in business education program and offer grants for research and projects that promote information and communication based teaching and learning, students should be able to acquire skills in using digital tools, software, and platforms to enhance learning and productivity and engage in online discussions and forums to enhance understanding, share knowledge, and collaborate with peers.