DANIEL EKHAREAFO

This study investigated the influence of film genre on Nollywood consumption patterns
among students of the University of Benin (UNIBEN), with the case study being Everybody Loves Jenifa (2024). It examined the impact of film genre on Nollywood
consumption patterns as well as the influence of social and cultural factors on UNIBEN
students’ genre preferences. Drawing on the Uses and Gratifications theory and the Play
theory of Mass Communication, the research also explored how accessibility and availability of Nollywood films affect its consumption and, the appeal of specific genres on UNIBEN students’ Nollywood consumption. Using a survey design, data were collected from a randomly selected sample of 398 students across various faculties and levels of study. Findings revealed that genre plays a huge role in influencing film choice, with comedy emerging as the most preferred genre among respondents due to its entertainment value, cultural relevance, and stress-relieving qualities. Additionally, accessibility via mobile devices and cost-free platforms like YouTube significantly determined viewing habits. Social influence, particularly recommendations and social media trends, also impacted students’ consumption decisions. The study concluded that film genre not only affects individual preferences but also reflects broader cultural and social dynamics within the youth demographic. It recommended that Nollywood filmmakers diversify genre offerings while preserving cultural value to effectively engage younger audiences.

This study was carried out to investigate Port Harcourt Residents Perception of Media Advocacy against Kidnapping in Rivers State using selected respondents in Port Harcourt. To achieve this objective, six research questions and two research hypotheses were formulated to guide this study. The data was collected from both primary and secondary sources. The primary data were collected with the help of a well-structured questionnaire of two sections administered to the selected respondents in Port Harcourt. The collected data were analyzed tables and descriptive statistics to analyze the research questions while t-test statistical method was used to test research hypotheses. All data were coded using SPSS software. The study reveals that there is a significant impact of media advocacy on Port Harcourt Residents Perception against Kidnapping in Rivers State and there is a significant relationship between media advocacy and campaign against kidnapping in Rivers State. The study concludes that radio campaigns against kidnapping in Port Harcourt have been ineffective due to residents' lack of engagement and support. To combat kidnapping, radio stations in Rivers state should collaborate with stakeholders and emphasize the joint effort required for enhanced security. The study suggests working with security personnel and other stakeholders to address the kidnapping problem in Rivers State, prioritizing objectivity and credibility in media reporting, concentrating on education and advocacy against kidnapping, and actively involving locals in the group effort to improve security and eradicate kidnapping.