PERCEPTION

This study examines Benin City residents’ perception of broadcast media reportage of Governor Obaseki’s “Edojob Policy.” The research sought to determine the level of awareness of Edojob Policy among residents, the media channels through which they accessed information, their attitudes towards the policy, and their overall perception of it. The study was anchored on Media Dependency Theory and Framing Theory. A survey research design was employed, with a sample size of 400 respondents drawn from Oredo, Ikpoba-Okha, and Egor Local Government Areas of Edo State. Data were collected using questionnaires and analyzed using frequency distribution and simple percentages. Findings revealed that the majority of respondents were aware of Edojob Policy, with social media emerging as the dominant channel of information. Residents generally perceived the policy positively, acknowledging its contribution to job creation and empowerment. The study concludes that broadcast media reportage has been effective in creating awareness and shaping public perception of the Edojob Policy. The study recommends that media organizations continue to provide extensive coverage of developmental policies and that government sustains and expands the Edojob Initiative for broader impact.

This study examined audience perception of online news clips in promoting professional broadcasting practice in Edo State. The objectives of the study were to determine the level of audience exposure to online news clips, examine audience preference and frequency of access, assess the influence of source credibility and presentation quality on audience trust, evaluate audience perception of professionalism and ethical standards in online news reporting, and determine the extent to which exposure to online news clips affects perceived credibility and audience engagement. The study adopted a survey research design. Data were collected through the administration of structured questionnaires to respondents in Edo State, of which 397 valid copies were retrieved and used for analysis. The data were analysed using frequency tables and percentages. The findings revealed a high level of exposure to online news clips among respondents, with most participants accessing and viewing such content regularly through digital platforms including news websites and social media. The study also found that respondents prefer online news clips to traditional print media because of their accessibility, convenience, and engaging presentation. Furthermore, the findings showed that online news clips are frequently shared among audiences, thereby extending their reach and influence. Source credibility, visual and audio quality, peer influence, and frequency of exposure were identified as major factors influencing audience trust and perception of online news content. The study further revealed that respondents generally perceive online news clips as professional, balanced, and trustworthy, particularly when produced by reputable media organisations. Repeated exposure was also found to strengthen audience perceptions of credibility and reliability. In addition, respondents agreed that online news clips contribute to the promotion of professional journalism standards, ethical reporting practices, and media accountability. The study concluded that online news clips have become an important component of contemporary news consumption and play a significant role in shaping audience trust, engagement, and perception of professionalism in broadcasting practice. It was therefore recommended that media organisations maintain high standards of accuracy, credibility, and production quality, while also providing continuous training for journalists to ensure adherence to ethical and professional broadcasting standards in the digital media environment.

This study investigated the views of students with disabilities and B.Sc. (Ed.) Special Education students regarding inclusive education practices and peer support at the University of Benin during the 2025/2026 academic session. A descriptive survey design was employed for the study. Data were obtained from a sample of 40 participants, comprising 20 students with disabilities and 20 Special Education students, using a validated 25-item questionnaire with a Cronbach's Alpha reliability coefficient of 0.69. The study addressed four research questions and tested two null hypotheses using descriptive statistics (mean and standard deviation) and Pearson Product-Moment Correlation at the 0.05 level of significance. The results indicated that students with disabilities were generally dissatisfied with the implementation of inclusive education practices, particularly regarding the availability of accessible facilities and the use of inclusive instructional methods. Despite these concerns, respondents reported positive experiences with peer support, noting that classmates were generally willing to assist them during lectures and treated them with respect and dignity. Furthermore, the correlation analysis showed that peer support was not significantly associated with the level of inclusion experienced by students with disabilities (r = .332, p = .152). Likewise, no significant relationship was found between the perceptions of students with disabilities and those of Special Education students concerning inclusive education practices (r = .343, p = .138). Based on these findings, the study concluded that the implementation of inclusive education at the University of Benin remains below the expected standard, although peer support among students is encouraging. The study therefore recommended that the university improve the provision of accessible learning facilities, strengthen disability support services, actively involve students with disabilities in decisions related to inclusion, and provide regular professional development for lecturers to enhance the adoption of effective inclusive teaching practices.

The study focused on examining the influence of media representation of Dele Farotimi versus Afe Babalola criminal defamation suit on Uniben students’ perception of the law. It is aimed at analyzing the media representation of the Dele Farotimi versus Afe Babalola criminal defamation suit, assessing the perception of Uniben student regarding criminal defamation law in 12Nigeria, the influence of media representation on Uniben students’ understanding of criminal defamation law and explaining the implications of media representation on Uniben students’ attitude toward freedom of expression and protection of reputation. For its theoretical framework, the study adopted the agenda setting and framing theory to further buttress the point of the study. While the stratified random sampling method was used to gather the data used for the study. Findings of the study revealed that Uniben students have negative perception of criminal defamation law and that positive steps have not been taken to balance freedom of speech and protection of reputation. The findings also revealed that Uniben students agreed that they will be cautious of what they post online and they are aware of the potential consequences of defamatory statements and online actions and will take steps to protect themselves from potential legal consequences. The researcher therefore concluded that it is necessary that the law makers review the constitution to balance protection of reputation and free speech in Nigeria. The researcher recommended among other things that the media should ensure balanced and fair reporting and avoid sensationalism and bias. The researcher also recommended that the media should create more awareness about the existence of defamation.

This study examined the audience perception of the credibility of social media platforms as sources of breaking news stories in Benin City. The increasing use of social media platforms for accessing and disseminating breaking news has raised concerns regarding the credibility of information shared through these channels. The study sought to determine whether social media platforms are perceived as credible sources of breaking news, identify the social media platform considered most credible by audiences, and ascertain the categories of information often regarded as less credible on social media platforms. The study adopted the survey research design. The population comprised residents of Benin City, while a sample size of 287 respondents was selected for the study. Data were collected using a structured questionnaire and analysed using frequency counts and simple percentages. The theoretical foundation of the study was anchored on the Source Credibility Theory, which explains how audiences evaluate the trustworthiness and expertise of information sources before accepting messages as credible. Findings revealed that social media platforms have become major sources of breaking news among audiences in Benin City. The study found that a majority of respondents perceived social media platforms as credible sources of breaking news stories due to their speed, accessibility, and ability to provide real-time updates. However, respondents also expressed concerns regarding the accuracy of information circulated on these platforms, with many indicating that they verify information before believing or sharing it. The findings further revealed that X (formerly Twitter) was perceived as the most credible social media platform for breaking news, while celebrity and entertainment news, as well as political and election-related news, were regarded as the least credible categories of information. The study also established that recognised news organisations, verified accounts, corroboration from multiple sources, and supporting visual evidence significantly influence audience perceptions of credibility. The study concludes that although social media platforms are generally perceived as credible sources of breaking news stories, their credibility remains conditional upon the reliability of the source, the accuracy of information provided, and the verification practices adopted by users. The study recommends increased media literacy, stronger fact-checking mechanisms, improved content moderation by social media companies, and greater public awareness regarding the verification of online information.

This study assessed the knowledge, attitude, and perception (KAP) of dry eye disease (DED) among students of the University of Benin. A descriptive, questionnaire-based cross-sectional survey was conducted among 712 eligible undergraduates aged 17 – 30 years. Data were collected through a self-administered instrument adapted from a previously validated KAP questionnaire distributed both online and in person. Information gathered included demographics, ocular history, self-reported symptoms, and awareness, attitudes, and perceptions related to DED. Descriptive statistics summarized participant characteristics, while bivariate analyses examined associations between KAP domains and biodemographic variables. Commonly reported symptoms included light sensitivity (42.3%), blurry vision (28.7%), and eye fatigue (22.8%), whereas 26.8% reported none. Although 61.7% of respondents demonstrated good knowledge of DED, attitudes and practices were only moderately positive (54.4%), and perception levels were relatively weak (45.9%). Faculty of study showed a significant association with knowledge (p = 0.007), but no demographic factor was significantly linked to attitude or perception. These findings reveal a disconnect between awareness and behavioral practice, as many students experiencing symptoms lacked consistent preventive habits or concern regarding disease seriousness. Overall, University of Benin students exhibited satisfactory knowledge and moderately positive attitudes toward DED but suboptimal perception of personal risk. This underscores the need for strengthened health education and behavioral interventions aimed at enhancing awareness, perception, and regular preventive practices such as the use of lubricating drops, scheduled screen breaks, and protective eyewear. The observed trend aligns with similar KAP studies (Al-Mohaimeed et al., 2019; Al-Rajhi et al., 2021).

This study was carried out to determine the perception of select billboard advertisements among Benin residents. Questionnaire was used to gather data from 400 individuals currently residing in Benin City. This study shows that effectiveness of billboard advertising in Benin City, the perception of billboard advertising across various demography in Benin, and factors that arouse interest in a billboard and the effectiveness of billboard when compared to other medium of advertising. The study became necessary due to the fact that billboards may not be an effective form of advertising when it is compared to digital ones like social media hence, if it is still necessary for billboards to be used by advertiser to pass their messages. It shows if billboard s are still perceived as an effective medium or if it has been overshadowed by digital tools.

This study examined the perception and attitude of students of Igbinedion University Okada towards ecotourism in Nigeria. The research aimed to determine their level of awareness, participation, benefits derived, and challenges hindering ecotourism development. The study utilized proportional allocation and simple random sampling to ensure fair representation across the seven (7) colleges of Igbinedion University, Okada. A 5% sampling intensity was applied to the estimated 5,000 student population, resulting
in 250 questionnaires distributed proportionally based on the number of departments in each college. Simple random sampling was used to administer the questionnaire to the student in each college, and data were analyzed using descriptive statistics such as frequencies and percentage .The results revealed that most respondents (37.6%) were aware of ecotourism, while 80% expressed willingness to learn more about it. The Internet (34.15%) served as the major source of information on ecotourism. About 65.2% of respondents had previously visited at least one ecotourism site, with zoos (39.82%) being the most visited. A significant proportion (77.91%) indicated their willingness to revisit such sites, and 79.75% would recommend them to others. The results also revealed that, 83.6% of the respondents supported the establishment of an ecotourism site within the university, mainly for social and recreational purposes. Regarding the economic and developmental impact, 85.2% of respondents viewed ecotourism as a hope for Nigeria’s economy, and 87.6% believed it provides tangible benefits such as bringing people closer to nature (34.03%), recreation (20.83%), and employment (20.49%). The major challenges hindering ecotourism development as identified by the respondents included lack of adequate amenities (29.8%), ignorance (21.52%), and insecurity (17.88%). It was recommended that increased sensitization through digital platforms, integration of ecotourism into academic curricula, improved infrastructure, and policy support to strengthen sustainable ecotourism growth in Nigeria.

The study examined the topic “Audience Perception of the Use of Artificial Intelligence in Planning, Creating, and Disseminating Advertisements.” The objectives of the study were to examine the level of audience awareness of AI use in advertising, ascertain the impact of AI in advertising processes, and identify the challenges encountered in its adoption. The study was anchored on Mediamorphosis Theory and Technological Determinism Theory. A survey research design was employed, using a questionnaire to collect responses from a sample size of 302 participants. Findings revealed that the audience demonstrated a high level of awareness regarding the use of artificial intelligence in the advertising process. The study further showed that although AI has made a significant positive impact on advertising, there is a need to improve AI tools so that AI-assisted advertisements are more accurate, engaging, and less robotic. Additionally, concerns were raised about excessive consumer manipulation, lack of human creativity, as well as privacy and data security issues. Based on these findings, the study recommended that advertisers should integrate human creativity with AI capabilities to produce advertisements that are emotionally engaging, contextually relevant, and authentic. Furthermore, clear guidelines should be established to protect consumer data used in AI-driven advertising, with advertisers and technology developers ensuring transparency in how such data is collected, stored, and utilized to foster consumer trust and uphold ethical standards. Finally, the study recommended the development of industry-wide regulations and ethical frameworks to prevent the misuse of AI in manipulating consumer behaviour. Advertisers should adopt responsible AI policies that prioritize user consent, fairness, and respect for consumer autonomy

Team-based care is an approach to healthcare delivery that aims to improve patient safety, streamline clinical workflows, and reduce clinical errors. While collaborative models are known to improve patient outcomes, their implementation in everyday practice can be limited by varied levels of awareness, traditional hospital hierarchies, and communication xvi gaps among healthcare professionals. This study assessed the knowledge and perception of team- based care among clinical staff in the University of Benin Teaching Hospital (UBTH), Benin City, Edo State, Nigeria. Methods: A descriptive cross-sectional hospital-based study was conducted among 418 clinical staff at UBTH, selected using a stratified random sampling technique. Data were collected using a pretested, structured, self-administered questionnaire covering sociodemographic characteristics, knowledge of team-based care principles, overall perception of interprofessional collaboration, and factors influencing its practical implementation. Knowledge and perception scores were categorized as good (≥50%) or poor (<50%). Data were analyzed using IBM SPSS version 27.0. Descriptive statistics, chi-square tests, and logistic regression were used as appropriate. Results: The mean age of respondents was 36.84 ± 8.65 years, with the largest proportion (45.1%) in the 30–39 years age group. Most respondents (58.2%) were nurses, while 31.4% comprised doctors, pharmacists, and other clinical professionals. Overall, 88.5% of respondents had previously heard of team-based care, with clinical meetings and departmental seminars being the most common sources of information (54.0%). A total of 72.0% had good knowledge of team-based care frameworks, and 84.0% held a positive perception toward its practice. Professional cadre was significantly associated with knowledge (\chi^2 = 26.14, p < 0.001), and years of clinical work experience was also significantly associated with knowledge (\chi^2 = 8.45, p = 0.012). Conclusion: Although overall baseline knowledge of team-based care was moderate, with 72.0% of respondents demonstrating good knowledge, the majority of clinical staff held a positive perception toward interprofessional collaboration (84%). These findings suggest that xvii while readiness to adopt collaborative care is high among staff, practical execution faces systemic institutional challenges. Routine interprofessional training workshops, formalized hospital guidelines, and the early introduction of team-based modules in undergraduate medical and health curricula are recommended to improve collaborative healthcare delivery at UBTH. Keywords: Team-based care; knowledge; perception; clinical staff; interprofessional collaboration; UBTH; Nigeria.