BENIN RESIDENTS

This study was carried out to determine the perception of select billboard advertisements among Benin residents. Questionnaire was used to gather data from 400 individuals currently residing in Benin City. This study shows that effectiveness of billboard advertising in Benin City, the perception of billboard advertising across various demography in Benin, and factors that arouse interest in a billboard and the effectiveness of billboard when compared to other medium of advertising. The study became necessary due to the fact that billboards may not be an effective form of advertising when it is compared to digital ones like social media hence, if it is still necessary for billboards to be used by advertiser to pass their messages. It shows if billboard s are still perceived as an effective medium or if it has been overshadowed by digital tools.

This study focused on the Influence of Oral-B toothpaste Advertisement on the Patronage of the product among Benin Residents. The objective of the study were to find out the extent at which Benin residents are exposed to advertisement of Oral-B toothpaste, to examine the attitude of Benin residents towards the advertisement of Oral-B toothpaste and to determine the perception of Benin residents towards advertising Oral-B toothpaste. It also aims at investigating the influence of Oral-B toothpaste Advertisement on the Patronage of the product among Benin Residents. For it's methodology, the survey research method was used to gather the data used for the study. Findings from this study revealed that Benin residents have been exposed to the advertisement of Oral-B toothpaste and they access this advertisement regularly. The findings also indicated that Benin residents attitudes towards the advertisement is neutral and that exposure to the advertisement of Oral-B toothpaste influences the buying behavior of Benin residents. Based on the findings , the researcher concluded that exposure of the advertisement is persuasive and that it is important in the marketing of product like Oral-B toothpaste. The researcher recommended among other things that media practitioners should endeavor to make advertising relatively cheaper for businesses and brands and that advertisers should be careful with the tye and nature of advertisement they put out there, since advertisement can influence the buying behavior of people.