EZEKIEL S. ASEMAH

This research was conducted to examine the coverage of new CBN policy on redesigned naira note, by select mainstream newspapers in Nigeria. Its aimwereto ascertain the level of coverage given to CBN new policy on redesigned naira note, find out what prominence was given to new CBN policy on redesigned naira note, ascertain the possible position of newspapers in the newspaper reportage of CBN policy on redesigned naira note, determine the pattern of reports given to report age on new CBN policy on redesigned naira note and lastly ascertain the frequency of stories on the CBN policy on redesigned naira note. The content analysis method was adopted to carefully collect data from newspaper stories published from October 26, 2022 to February 2023. A total of 71 editions of both Vanguard and Guardian newspapers were collated and analyzed. The study was anchored on the Agenda-Setting theory and the media dependency theory. The findings of the research revealed that; Media organizations in Nigeria, gave a high level of reportage onCBNpolicy on redesigned naira note, media organizations did not give prominence to there portage of activities on CBN policy on redesigned naira note, media organizationsfailed in their correlation or interpretative function as most of the items on the subject matter were reported as straight news, newspapers in Nigeria were not frequent enough with the reportage of CBN policy on redesigned naira note, media organizations is on the negative stand point on the issue of CBN policy on redesigned naira note, media organizations, covered more items on criticism and reactions of the public on the policy. The researcher however recommends that; Media organizations should avoid adding too much emotions to their new stories, so that the audience will not get too emotional and miss the message, on issues of government policies, media organizations, should be more frequent in the reportage of stories, that has to do with policies at its early stage, rather than engaging in the rush hour approach, to ensure proper understanding, more media practitioners should be trained on financial analysis, so that when any policy that has to do with finance, is made by the government, they will be able to conduct proper analysis on it, while trying to represent the public, on issues of government policies, the media should place more focus on stories that will enlighten the members of the public rather than projecting stories of attack and problems emanating from the policy, the media should try as much as possible to be on a neutral position and uphold truth and accuracy, so that they will not present the government in a bad light.

This study investigates the perception of University of Benin undergraduate students ontheinfluence of user-generated content (UGC) in advertising. With the rapid growth of digital technologies and social media platforms, UGC has emerged as a powerful tool for shapingconsumer attitudes, building brand credibility, and influencing purchase decisions. Unliketraditional advertising, which is brand-controlled, UGC relies on peer-driven, authentic, andinteractive communication, making it more relatable to today’s digital-savvy audience. Theresearch adopted a survey design, using a structured questionnaire administered to a sampleof 402 undergraduate students across selected faculties. Data collected were analysedusingfrequency tables and percentages. The study was guided by the Source CredibilityTheoryand the Elaboration Likelihood Model, which explain how credibility and messageprocessing affect consumer persuasion. Findings revealed that a majority of students perceive UGC as more authentic, trustworthy, and influential compared to traditional advertising. Results also showed that UGCsignificantly impacts students’ purchase decisions, with peer reviews, social media posts, andinfluencer content being the most persuasive. Additionally, respondents indicated that brandsshould incorporate more UGC in their advertising strategies to enhance consumerengagement and trust. The study concludes that UGC plays a crucial role in shaping advertising effectivenessamong young consumers. It recommends that advertisers and marketers strategically leverageUGC to improve authenticity, foster stronger consumer-brand relationships, and increasepurchase intention

The researcher evaluated the Reflection of Indigenous Fashion Brands in TVC Programmes and was anchored of the Reflective Projective and Cultivation communication theories.This study became necessary following the slow pace of growth of many Nigerian Fashion Brands which can be linked to little to no portrayal of these brands by the media, especially the televisionmedia. Hence, the need to properly assess the reflection of these Indigenous Fashion brands by TVC, a local television station in Lagos, Nigeria, to ascertain the extent to which TVC showcases Nigerian Fashion brands and the influence this portrayal has on Lagos residents.The researcher made use of the survey research design and questionnaire to elicit data from a sample of 385 respondents selected through multi stage sampling techniques.Data obtained were presented in tables and analysed using simple percentages and frequencies. The study found out that the Extent to which TVC showcases indigenous fashion brands is high, however Lagos residents agree that it is not enough. The study revealed that Lagos residents perceive these programmes as entertaining and interesting and that television programmes about Nigerian fashion brands influence people to patronize these brands which in turn, promotes the Nigerian fashion industry. The researcher concluded that the Television medium, is a veritable tool for the promotion of Nigerian fashion brands. It was recommended that Nigerian fashion brands make proper use of the media to promote their brands because it is capable of growing their brands.

This research was conducted to examine the coverage of newCBNpolicyonredesigned naira note, by select mainstream newspapers in Nigeria. Its aimwereto, ascertain the level of coverage given to CBN new policy on redesigned nairanote, find out what prominence was given to new CBN policy on redesigned nairanote, ascertain the possible position of newspapers in the newspaper reportage of CBNpolicy on redesigned naira note, determine the pattern of reports given to reportageon new CBN policy on redesigned naira note and lastly ascertain the frequencyofstories on the CBN policy on redesigned naira note. The content analysis methodwas adopted to carefully collect data from newspaper stories published fromOctober26, 2022 to February 2023. A total of 71 editions of both vanguard and guardiannewspapers, were collated and analyzed. The study was anchored on the Agendasetting theory and the media dependency theory. The findings of the researchrevealed that; Media organizations in Nigeria, gave a high level of reportage onCBNpolicy on redesigned naira note, media organizations did not give prominence tothereportage of activities on CBN policy on redesigned naira note, media organizationsfailed in their correlation or interpretative function as most of the items onthesubject matter were reported as straight news, newspapers in Nigeria werenot
frequent enough with the reportage of CBN policy on redesigned naira note, mediaorganizations is on the negative stand point on the issue of CBNpolicyonredesigned naira note, media organizations, covered more items on criticismandreactions of the public on the policy. The researcher however recommends that;
Media organizations should avoid adding too much emotions to their newstories, sothat the audience will not get too emotional and miss the message, on issuesofgovernment policies, media organizations, should be more frequent in the reportageof stories, that has to do with policies at its early stage, rather than engagingintherush hour approach, to ensure proper understanding, more media practitioners shouldbe trained on financial analysis, so that when any policy that has to do withfinance, is made by the government, they will be able to conduct proper analysis on it, whiletrying to represent the public, on issues of government policies, the media shouldplace more focus on stories that will enlighten the members of the public rather thanprojecting stories of attack and problems emanating from the policy, the mediashould try as much as possible to be on a neutral position and uphold truthandaccuracy, so that they will not present the government in a bad light.