attitude

ATTITUDE OF UNIVERSITY OF BENIN UNDERGRADUATE STUDENTS TOWARDS MEDIA CAMPAIGN AGAINST HARD DRUGS

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This study investigates the attitudes of undergraduate students at the University of Benin (UNIBEN) towards media campaigns against hard drug use. Despite ongoing efforts by the government and NGOs to spread anti-drug messages through television, radio, and social media, drug misuse remains common among students. The research is grounded in the Theory of Planned Behaviour and the Elaboration Likelihood Model, which help explain how attitudes and behavioral intentions are formed through media influence. A descriptive survey design was adopted, and data were collected from 400 undergraduate respondents across UNIBEN’s Ugbowo and Ekehuan campuses using structured questionnaires. Results showed that while students are generally aware of anti-drug media campaigns, many do not find them persuasive or relatable. Factors such as peer influence, media trust, and personal experiences played a major role in shaping student reactions. The findings revealed that students were more influenced by campaigns featuring real-life stories, relatable role models, or culturally relevant messages. However, emotional reactions ranged from motivation to indifference, depending on the campaign’s content and medium. The study recommends that future campaigns should be studentfocused, engaging, and reflective of real campus life to increase effectiveness.
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MEDICAL WORKERS ATTITUDE TOWARDS PATIENT RECOVERY IN EDO SPECIALIST HOSPITAL

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The studies examine medical workers attitude towards patient recovery in Edo specialist hospital. the sample of the study comprises 85 respondents from the specialist hospital. The instrument of data collection was a questionnaire. Five research questions aided this research. The research questions were answered using frequency table and simple percentage. Chapter One will introduce the Topic and problems and give a brief history of the subject matter, statement of the problem , research objective, research questions, significant of the study and scope of the study, Chapter Two will deal with review of relevant literature and also connect the project to Theoretical framework. Chapter Three deals with the method by which the research will be conducted . Chapter four will focus on the analysis and presentation of the research findings and also discuss them, to conclude the project chapter five will look at summary, limitation, conclusion and then give recommendation on how improvement can be made on the attitude of medical workers towards patient recovery in specialist hospital.
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ATTITUDE OF BENINCITY RESIDENTS TOWARDS BROADCAST MEDIA REPORTAGE OF PRESIDENT TINUBU’S RENEWED HOPE AGENDA.

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This study is focused on assessing attitudes of Benin residents towards broadcast media reportage of President Tinubu’s Renewed Hope Agenda. The objectives of the study were to examine the level of exposure of Benin residents to broadcast media reports on President Tinubu’s Renewed Hope Agenda assess the attitudes of Benin residents towards the credibility and accuracy of broadcast media reportage on the Renewed Hope Agenda, ascertain the influence of Benin residents towards broadcast media reportage of President Tinubu Renewed Hope Agenda and to determine the perception of Benin residents towards broadcast media reportage of President Tinubu Renewed Hope Agenda. In terms of the theoretical framework, the Agenda Setting Theory and the Uses and Gratification Theory was adopted by the researcher, while the research method employed was the survey research method. Questionnaire was used by the researcher to gather data for the study. The findings show that residents rely on television and radio as major sources of information, and media programmes effectively improve understanding and draw attention to government activities. The findings also showed that public trust in media accuracy, balance, and credibility is low, with many respondents perceiving bias and skepticism in coverage. While broadcast media influence understanding and opinion formation, they are less effective in stimulating interest or satisfaction with government programmes. It was concluded that broadcast media play a significant but complex role in political communication. Although they educate and shape awareness, issues of credibility, bias, and framing limit their impact on public perception and engagement. It was recommended that broadcast media should improve accuracy, professionalism, and fact-based reporting to enhance public trust in political coverage. It was also recommend that journalists should receive training on ethical reporting, balanced coverage, and clear separation of facts and opinions to ensure credibility and objectivity.
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KNOWLEDGE, ATTITUDE AND PERCEPTION OF DRY EYE AMONG STUDENTS OF THE UNIVERSITY OF BENIN

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This study assessed the knowledge, attitude, and perception (KAP) of dry eye disease (DED) among students of the University of Benin. A descriptive, questionnaire-based cross-sectional survey was conducted among 712 eligible undergraduates aged 17 – 30 years. Data were collected through a self-administered instrument adapted from a previously validated KAP questionnaire distributed both online and in person. Information gathered included demographics, ocular history, self-reported symptoms, and awareness, attitudes, and perceptions related to DED. Descriptive statistics summarized participant characteristics, while bivariate analyses examined associations between KAP domains and biodemographic variables. Commonly reported symptoms included light sensitivity (42.3%), blurry vision (28.7%), and eye fatigue (22.8%), whereas 26.8% reported none. Although 61.7% of respondents demonstrated good knowledge of DED, attitudes and practices were only moderately positive (54.4%), and perception levels were relatively weak (45.9%). Faculty of study showed a significant association with knowledge (p = 0.007), but no demographic factor was significantly linked to attitude or perception. These findings reveal a disconnect between awareness and behavioral practice, as many students experiencing symptoms lacked consistent preventive habits or concern regarding disease seriousness. Overall, University of Benin students exhibited satisfactory knowledge and moderately positive attitudes toward DED but suboptimal perception of personal risk. This underscores the need for strengthened health education and behavioral interventions aimed at enhancing awareness, perception, and regular preventive practices such as the use of lubricating drops, scheduled screen breaks, and protective eyewear. The observed trend aligns with similar KAP studies (Al-Mohaimeed et al., 2019; Al-Rajhi et al., 2021).
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KNOWLEDGE, ATTITUDE, AND PRACTICE OF ERGONOMIC PRINCIPLES AMONG AUTO-MECHANIC WORKMEN – A CROSS-SECTIONAL STUDY

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Background: Ergonomics, the science of aligning work environments with human capabilities, remains underemphasized in Nigeria’s informal auto-mechanic sector, where over 96% of workers train through apprenticeships that prioritize speed over safety. This study therefore assessed the level of knowledge, attitude, and practice (KAP) of ergonomic principles among auto-mechanic workmen in Benin City, Nigeria. Methods: A descriptive cross-sectional design was used involving 384 auto-mechanic workmen with at least one year of experience, selected purposively from informal workshops in Benin City. Data on ergonomic KAP were obtained using an adapted questionnaire from a previous study. Participants sociodemographic characteristics and anthropometric parameters were collected. Data were summarized with descriptive statistics of means, standard deviations, frequencies, and percentages, while Chi-square test was employed to determine associations between KAP variables and selected socio-demographic factors at p ≤ 0.05. Results: Respondents were overweight (26.13 ± 4.01 kg/m²), while more than a third (44%) of respondents were aged 35–44 years). Most (88.5%) of the respondents lack knowledge of ergonomics, 80.5% lacked formal training, though 83.6–88.3% identified risks from awkward and repetitive tasks. Attitudes were positive with 74.1% of respondents agreeing that ergonomics should be part of practice. Most (93.8%) respondents valued stretching, while practices were moderate (81.0%) changed positions regularly; 90.1% ensured good lighting). Significant associations were observed between each of KAP variables (p < 0.05), with select demographics (Age, Years of work experience and Job type). Conclusion: Although ergonomic knowledge remains limited, most auto-mechanic workmen display positive attitudes and fair ergonomic practices. The associations among KAP domains underscores the potential of targeted ergonomic education, low-cost tool adaptations, and integrated apprenticeship training to reduce work-related musculoskeletal disorders and enhance occupational health in Nigeria’s auto-mechanic sector in Benin City.
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KNOWLEDGE, ATTITUDE AND ACCEPTANCE OF HUMAN PAPILLOMA VIRUS VACCINATION AMONGST MOTHERS IN EGOR LGA

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Background: Human Papillomavirus (HPV) infection is the principal causative agent of cervical cancer, which remains a leading cause of cancer-related mortality among women in Nigeria. Despite the availability of effective HPV vaccines, uptake among eligible girls remains unacceptably low, partly due to poor knowledge, negative attitudes, and low acceptance among mothers who serve as primary decision-makers for childhood immunization. This study assessed the knowledge, attitude, and acceptance of HPV vaccination among mothers in Egor Local Government Area, Benin City, Edo State, Nigeria.
Methods: A descriptive cross-sectional study was conducted among 424 mothers in Egor LGA, selected using a multistage sampling technique. Data were collected using a pretested, structured, interviewer-administered questionnaire covering sociodemographic characteristics, knowledge of HPV and its vaccine, attitude towards HPV vaccination, acceptance of the HPV vaccine, and factors influencing acceptance. Knowledge and attitude scores were categorised as good (≥70%) or poor (<70%). Data were analysed using IBM SPSS version 27.0. Descriptive statistics, chi- square tests, and logistic regression were used as appropriate.
Results: The mean age of respondents was 37.41 ± 10.10 years, and the majority (43.2%) were in the 30–39 years age group. Most respondents (51.9%) had tertiary education, and 84.4% belonged to the middle socioeconomic class. Overall, 70.8% of respondents had previously heard of HPV, with hospitals and health centres being the most common source of information (52.0%). Only 53.0% of respondents demonstrated good knowledge of HPV and its vaccine, while 81.0% had a positive attitude and 81.0% accepted or were willing to vaccinate their daughters. On multivariable logistic regression, independent predictors of good knowledge were older age (OR = 1.030, 95% CI: 1.010–1.051, p = 0.004) and higher educational attainment (p < 0.001). xvi Independent predictors of positive attitude were good knowledge (OR = 5.053, 95% CI: 2.807– 9.098, p < 0.001) and being ever-married (OR = 4.349, 95% CI: 1.368–13.824, p = 0.013). Positive attitude was the sole independent predictor of acceptance of HPV vaccination (OR = 5.003, 95% CI: 2.746–9.114, p < 0.001). Conclusion: Despite poor knowledge among the majority of respondents, attitudes towards and acceptance of HPV vaccination were high. Targeted health education programmes addressing the knowledge gap are essential to sustaining and translating positive attitudes into improved HPV vaccine uptake among eligible girls in Egor LGA and similar urban communities in Nigeria.
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ATTITUDE OF UNIBEN UNDERGRADUATES TOWARDS COCA-COLA ADVERTISEMENTS ON SELECT SKIT VIDEOS

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This study examined the attitudes of University of Benin undergraduates toward Coca- Cola advertisements embedded in selected skit videos. The main objectives were to assess students’ awareness and engagement with such advertisements, determine the extent to which they influence purchasing decisions, identify the factors that contribute to their effectiveness, and evaluate the overall attitudes of students toward these adverts. The study was anchored on the Uses and Gratification Theory, and elaboration likelihood model, which collectively provided a framework for understanding audience behavior and response to digital advertising. A total of 397 copies of questionnaires were distributed to undergraduate students across various faculties of the University of Benin, and the data collected were analyzed using frequency tables and percentage distributions. Findings revealed that there is a high level of awareness and engagement with Coca-Cola advertisements featured in skit videos, as most respondents reported that these adverts capture their attention and encourage them to watch skits to the end. The results also showed that Coca-Cola’s skit-based advertisements have a moderate influence on students’ purchasing decisions, with many admitting that repeated exposure through entertaining skits often motivates them to consider or purchase the product. Furthermore, the study found that entertainment, humor, relatability, and creativity are key factors that enhance the effectiveness of such advertisements. Overall, students exhibited a positive attitude toward Coca-Cola’s use of skit videos as an advertising strategy, viewing it as refreshing, engaging, and appealing to youthful audiences. The study concludes that Coca-Cola’s integration of advertisements into skit videos represents an effective form of digital marketing communication, capable of strengthening brand recognition and influencing consumer behavior among university students. It recommends that brands should invest in creative storytelling, collaborate with credible influencers, and maintain active engagement on social media platforms to sustain audience interest and loyalty.
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ASSESSMENT OF SEXUAL COERCION AMONG UNDERGRADUATES IN SELECTED UNIVERSITIES IN BENIN CITY, EDO STATE.

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BACKGROUND
Sexual coercion among undergraduate students is a significant public health issue affecting physical health, mental wellbeing, and academic performance. This study assessed the knowledge, attitudes, prevalence, and factors influencing sexual coercion among undergraduate students in selected universities in Benin City, Edo State, Nigeria.
MATERIALS AND METHODS
An analytical cross-sectional study was conducted among 509 undergraduate students from the University of Benin (UNIBEN) and Benson Idahosa University (BIU), Benin City. A structured, self-administered questionnaire adapted from the Sexual Experiences Survey (SES), the Illinois Rape Myth Acceptance Scale (IRMA), and the WHO sexual violence framework was used for data collection. Multi-stage sampling was employed. Data were analysed using IBM SPSS version 27.0 at a 95% confidence interval, with p < 0.05 considered statistically significant.
RESULTS
The mean age of respondents was 21.5 ± 3.2 years; 269/509 (52.8%) were female and 240/509 (47.2%) were male. Regarding knowledge of sexual coercion (n=398), 310/398 (78.0%) had good knowledge while 88/398 (22.0%) had poor knowledge. The majority of respondents, 416/509 (81.7%), held a negative (unfavourable) attitude towards sexual coercion, while 93/509 (18.3%) held a positive (accepting) attitude. The lifetime prevalence of sexual coercion was 244/509 (47.9%). The most common forms were unwanted touching (158/509, 31.0%), transactional coercion (promises of money, gifts, or grades for sex; 90/509, 17.7%), threat of breakup for sex (72/509, 14.0%), and fear to refuse sexual advances (63/509, 12.4%). Female students had significantly higher prevalence than males (146/269, 54.3% vs. 98/240, 40.8%; χ² = 9.182, p = 0.002). Prevalence increased significantly with level of study, from 38/149 (25.5%) at 100 level to 64/97 (66.0%) at 300 level (χ² = 50.731, p < 0.001). Logistic regression identified alcohol or drug use by students as a significant independent predictor of sexual coercion (OR = 2.097; 95% CI = 1.145–3.838; p = 0.016). Male sex (OR = 2.054; 95% CI = 1.328–3.179; p = 0.001), increasing age (OR = 1.147 per year; 95% CI = 1.053–1.250; p = 0.002), and studying Medicine (compared to Law) (OR = 0.401; 95% CI = 0.203–0.791; p = 0.008) were also significant predictors.
CONCLUSION
Sexual coercion is highly prevalent among undergraduate students in Benin City, affecting nearly one in two students, with unwanted touching, transactional coercion, and psychological pressure being the commonest forms. Female students, older students, and those in higher levels of study are at greater risk. Alcohol/drug use significantly increases vulnerability. These findings
underscore the urgent need for mandatory, sustained consent education programmes beginning at 100 level, strengthened campus security and policy enforcement, accessible confidential reporting mechanisms, and targeted interventions addressing substance use and peer norms. University administrations must fully implement the Sexual Harassment of Students (Prevention
and Prohibition) Act of 2025, establish Independent Sexual Harassment Prohibition Committees, and provide comprehensive survivor support services.
KEYWORDS
Sexual coercion, Undergraduates, Knowledge, Attitude, Prevalence, Benin City, Nigeria
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KNOWLEDGE, ATTITUDE, AND PRACTICES OF OPHTHALMIC SELF- MEDICATION AMONG STUDENTS OF THE UNIVERSITY OF BENIN.

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Background: Ophthalmic self-medication, the practice of using drugs without the advice or prescription of a qualified eye care professional. Assessing the knowledge, attitudes, and practices of students regarding ophthalmic self-medication is important in understanding their health-seeking behavior and identifying areas that may require educational or public health attention. Purpose: This study aims to assess the level of knowledge, attitude, and practices of ophthalmic self-medication among students of the University of Benin, Edo State, Nigeria. Methods: A cross-sectional descriptive study will be conducted among undergraduate students of the University of Benin using a structured, self-administered questionnaire. The questionnaire will consist of four sections: socio-demographic characteristics, knowledge of ophthalmic self-medication, attitudes towards the practice, and reported self-medication behaviors. Data Analysis: Data collected will be coded and analyzed using the Statistical Package for the Social Sciences (SPSS) software version 25.0 by IBM. Descriptive statistics will be used to summarize the data, while inferential statistics such as Chi-square tests will be employed to determine associations between variables such as gender, faculty, and level of study with knowledge, attitude and practice of self-medication. Contribution to Optometry: The findings from this research will provide valuable insights into the extent and determinants of ophthalmic self-medication among university students. It will help guide public health interventions, enhance eye health education, and support evidence-based advocacy to reduce harmful self-medication practices. Furthermore, the study will contribute to improving the role of optometrists in preventive eye care and health promotion among young adults. Keywords: Ophthalmic self-medication, Knowledge, Attitude, Practice, University of Benin, Public Health, Eye Care
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STUDENTS’ ASSESSMENT OF BIOLOGY TEACHERS’ ATTITUDE AND ENVIRONMENTAL FACTORS ON THEIR ACADEMIC PERFORMANCE: A CASE STUDY OF UDU LOCAL GOVERNMENT AREA

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This work implements a descriptive survey design to investigate the students’ assessment of Biology teachers’ attitude and environmental factors on their academic performance as it concerns secondary school students in Udu Local Government Area of Delta State. Teachers’ attitude characterized by teachers’ mastery of subject matter, ability to communicate and classroom management skill, as well as environmental factors such as equipped laboratory, class size and location were considered as independent variables affecting students’ academic performance in Biology. To achieve the purpose of the study, eight research questions and seven hypothesis were posed and formulated to guide the study. Literature was also reviewed based on the variables considered. Questionnaires were administered to one hundred and fifty (150) Biology students from five selected secondary schools in Udu local government. In analyzing the responses of the respondents, percentage ranking and rating, mean, standard deviation and the application of t-test was used to determine the significance of each hypothesis at a significance level of 0.05. The findings of the study showed that Teachers’ attitude characterized by teachers’ mastery of subject matter, ability to communicate and classroom management skill, as well as environmental factors such as equipped laboratory, class size and location significantly affect the academic performance of Biology students in Udu Local Government Area of Delta State. Based on the findings of the study, it was recommended that teachers should exhibit attitudes that promote students’ learning interest in terms of good communication system, effective classroom management, proper mastery of subject matter and provision of a conducive learning environment. Suggestions for further studies were also made.
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