RENEWED

This study is focused on assessing attitudes of Benin residents towards broadcast media reportage of President Tinubu’s Renewed Hope Agenda. The objectives of the study were to examine the level of exposure of Benin residents to broadcast media reports on President Tinubu’s Renewed Hope Agenda assess the attitudes of Benin residents towards the credibility and accuracy of broadcast media reportage on the Renewed Hope Agenda, ascertain the influence of Benin residents towards broadcast media reportage of President Tinubu Renewed Hope Agenda and to determine the perception of Benin residents towards broadcast media reportage of President Tinubu Renewed Hope Agenda. In terms of the theoretical framework, the Agenda Setting Theory and the Uses and Gratification Theory was adopted by the researcher, while the research method employed was the survey research method. Questionnaire was used by the researcher to gather data for the study. The findings show that residents rely on television and radio as major sources of information, and media programmes effectively improve understanding and draw attention to government activities. The findings also showed that public trust in media accuracy, balance, and credibility is low, with many respondents perceiving bias and skepticism in coverage. While broadcast media influence understanding and opinion formation, they are less effective in stimulating interest or satisfaction with government programmes. It was concluded that broadcast media play a significant but complex role in political communication. Although they educate and shape awareness, issues of credibility, bias, and framing limit their impact on public perception and engagement. It was recommended that broadcast media should improve accuracy, professionalism, and fact-based reporting to enhance public trust in political coverage. It was also recommend that journalists should receive training on ethical reporting, balanced coverage, and clear separation of facts and opinions to ensure credibility and objectivity.