ORAL-B TOOTHPASTE

This study focused on the Influence of Oral-B toothpaste Advertisement on the Patronage of the product among Benin Residents. The objective of the study were to find out the extent at which Benin residents are exposed to advertisement of Oral-B toothpaste, to examine the attitude of Benin residents towards the advertisement of Oral-B toothpaste and to determine the perception of Benin residents towards advertising Oral-B toothpaste. It also aims at investigating the influence of Oral-B toothpaste Advertisement on the Patronage of the product among Benin Residents. For it's methodology, the survey research method was
used to gather the data used for the study. Findings from this study revealed that Benin residents have been exposed to the advertisement of Oral-B toothpaste and they access this advertisement regularly. The findings also indicated that Benin residents attitudes towards the
advertisement is neutral and that exposure to the advertisement of Oral-B toothpaste influences the buying behavior of Benin residents. Based on the findings , the researcher concluded that exposure of the advertisement is persuasive and that it is important in the marketing of product like Oral-B toothpaste. The researcher recommended among other things that media practitioners should endeavor to make advertising relatively cheaper for businesses and brands and that advertisers should be careful with the tye and nature of advertisement they put
out there, since advertisement can influence the buying behavior of people

This study focused on the Influence of Oral-B toothpaste Advertisement on the Patronage of the product among Benin Residents. The objective of the study were to find out the extent at which Benin residents are exposed to advertisement of Oral-B toothpaste, to examine the attitude of Benin residents towards the advertisement of Oral-B toothpaste and to determine the perception of Benin residents towards advertising Oral-B toothpaste. It also aims at investigating the influence of Oral-B toothpaste Advertisement on the Patronage of the product among Benin Residents. For it's methodology, the survey research method was used to gather the data used for the study. Findings from this study revealed that Benin residents have been exposed to the advertisement of Oral-B toothpaste and they access this advertisement regularly. The findings also indicated that Benin residents attitudes towards the advertisement is neutral and that exposure to the advertisement of Oral-B toothpaste influences the buying behavior of Benin residents. Based on the findings , the researcher concluded that exposure of the advertisement is persuasive and that it is important in the marketing of product like Oral-B toothpaste. The researcher recommended among other things that media practitioners should endeavor to make advertising relatively cheaper for businesses and brands and that advertisers should be careful with the tye and nature of advertisement they put out there, since advertisement can influence the buying behavior of people.