z. dododawa

This study assessed the utilization of honey, focusing on the marketing and consumption patterns, in Ughelli North Local Government Area, Delta State, Nigeria. Of the seven (7) communities in Ughelli North Local government area, four (4) were purposively selected and fifty (50) copies of questionnaires were administered to each of the communities. A total of two hundred (200) copies of questionnaires were administered to the respondents in the study area. Data were also collected from 20 honey sellers in the communities. The data were analyzed using descriptive statistics of frequency, percentage, mean and presented in
tables and charts. The findings revealed that the majority of honey sellers (50%) had been selling for 1-3 years. Their primary marketing channel was physical market places (66.67%), and they predominantly promoted honey through word of mouth (65.38%). All surveyed sellers (100%) reported that they do not export their honey. A significant finding is that all sellers (100%) do not own a bee farm, primarily citing a lack of skills (50%) as the reason.