FEMALE UNDERGRADUATES

This study investigated the influence of sexual advertising appeal in Jenny’s Glow Skincare advertisements on the purchasing behaviour of female students at the University of Benin. The research was motivated by the increasing use of sexual appeal in cosmetic advertising and the debate surrounding its impact on young audiences. The study focused on three objectives: to examine the level of exposure of female students to Jenny’s Glow advertisements, to assess how sexual advertising appeal affects their purchasing behaviour, and to evaluate the influence of such appeals on their perception of the brand and related beauty ideals. The survey research method was used in this study and 396 female undergraduate respondents whose data were collected were selected through online questionnaire and selected in stratified random sampling. Data collected were presented and analysed using tables and simple percentages. The results of this showed that majority of the respondents were heavily exposed to Jenny’s Glow advertisements, and mostly through digital media channels. A large number of respondents stated that other elements like product quality and peer recommendations strongly influenced their actual purchasing decisions. Despite the fact that sexual appeal in the advertisements was successful at drawing attention the study disc that the use of sexual appeal influenced how young women perceived brands and helped to shape their standards of beauty.

Unintended pregnancies remain a significant concern among young women, with Emergency Contraceptive Pills (ECPs) serving as a critical option for pregnancy prevention. However, knowledge, perception, and utilization of ECPs vary among female undergraduates, influenced by several factors. This study examines the level of knowledge, attitudes, and utilization patterns of ECPs among female undergraduates at the University of Benin, Benin City. Using a descriptive survey design, data were collected through structured questionnaires administered to a representative sample of respondents. The findings reveal that while a significant proportion of students possess moderate to high knowledge of ECPs, gaps persist due to misinformation, cultural beliefs, and inadequate exposure to reproductive health education. About 48% of female undergraduate at the univery of Benin have good knowledge of emergency contraceptive pills. While many have a positive attitude towards emergency contraceptive pills, some still hold misconceptions, such as believing they cause infertility or serve as an abortion method. Many female student activity use emergency contraceptive pills, often as their primary method of contraception, leading to misuse and abuse, such as frequent use or taking multiple doses in a short period instead of opting for regular birth control methods.

The study sets to examine the knowledge, attitudes and practices towards Menstural Hygiene among female undergraduates in University of Benin. Three(4) research questions quided this study, the knowledge of undergraduate towards menstrual hygiene, attitudes of undergraduate towards menstrual hygiene,the menstrual hygiene practices of undergraduate and the religious belief of individuals influence their decision of practising menstrual hygiene. The research design was used for the study. The population of female undergraduates in University of Benin 41374 undergraduates. The research used simple random sampling for sample selection and the sample used for this research is 100 undergraduates. This research instrument used is the questionnaire which contained three sections. Section A Knowledge of undergraduate students towards menstrual hygiene and section B Attitudes towards menstrual hygiene and section C Menstrual hygiene practices. The research instrument was validated by the project supervisor and two other lecturers in the department. The reliability of the research was
0.8. Findings from the study revealed that female undergraduates in the University of Benin have knowledge on Menstural Hygiene and good attitude and practices towards Menstural Hygiene