SERVICE DELIVERY AND CUSTOMER SATISFACTION IN SOME SELECTED HOTELS IN BENIN CITY
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Abstract
This research project the impact of marketing communication on product development in Benin city. This research project investigates the intricate relationship between marketing communication strategies and product development within the context of Benin city. By employing a mixed-methods approach, combining qualitative interviews and surveys, the study aims to elucidate how various forms of marketing communication and influence the development and perception of products in this urban setting. Through a thorough examination of consumer behavior and industry practices, the research seeks to provide valuable insights for businesses, policymakers and marketing professionals seeking to enhance product development in Benin city. The findings of this tudy are expected to contribute to the advancement of marketing theory and practice, particularly in emerging markets, while also offering practical recommendations for stakeholders to optimize their marketing communication efforts for more effective roduct development outcomes.
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