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The competitive nature of the market place in recent times has called for diversified and intensive marketing strategy by each and every organisation.Different forms of promotional activities are embraced by business owners to boost sales. Technological advancements and discoveries have made the act of marketing more easier, less resource consuming and time bound. The growth and advancement of the Internet has fostered the concept of social media marketing as well as use of social media influencers by business owners. The use of influencers who most times are celebrities is a form of marketing trend that seeks to explore, support, identify and engage people involved in impactful conversations. In this millennial age, people spend their time on the interactive media than the traditional media and with our frequent presence on social media the thought on how to use the influence, status and the following acquired on this platform and to increase income has led to brand influencing on social media. So brands, whom their target audience can be found among these influencers' audience will also maximize the opportunity to reach and sell to them

Micronutrients vitamins and trace minerals are indispensable for human health, supportinggrowth, metabolic functions, immune responses, and overall wellbeing (WorldHealthOrganization, 2020). Deficiencies in micronutrients such as iron, zinc, calciumand vitaminAremain major global public-health challenges, especially in low- and middle-income countrieswhere dietary diversity is limited (Bailey et al., 2015). In this context, identifying and promotingunder-utilised indigenous leafy plants that are nutrient-dense is increasingly seen as a viablestrategy for improving nutrition, food security and health outcomes

The study is concerned with the assessment of the Impact of Cyber Crime On Nigeria's image in The International Community, using the report of returned legal migrants, the study adopted an interview schedule to collate the response of 10 returned
legal migrants. The study found out that; cybercrime is rampant in Nigeria, encompassing various illicit activities such as phishing scams, online fraud, identity theft, and malware attacks. This prevalence of cybercrime not only poses significant challenges
to individuals and businesses within Nigeria but also tarnishes the country's reputation in the international community. The research also explored the report of returned legal migrants examining the profound challenges they face upon reintegration into Nigerian society. Stigmatization, social ostracism, and difficulties finding legitimate employment opportunities were commonly reported experiences, reflecting the enduring impact of their involvement in cybercriminal activities abroad. The study also highlights the diplomatic ramifications of cybercrime on Nigeria's international relations and foreign policy objectives. Instances of cyber attacks originating from Nigeria can strain bilateral ties, undermine trust and cooperation with foreign partners, and damage Nigeria's reputation as a responsible member of the global community. The study recommended that the EFCC have to increase its task to salvage the image of Nigeria in the international community as a whole by increasing efforts to curb cyber crimes among Nigerians, also the government should create an enabled enviroment for citizens to be able to go about legitimate businesses to make ends meet.

This study conducts a comprehensive quality analysis of sachet water from multiple companies operating in Benin City, Nigeria. Sachet water, commonly referred to as "pure water," constitutes a primary source of affordable drinking water for a significant portion of the city's population. The research aims to assess the physical, chemical, and microbiological properties of these products to provide critical insights into their safety and quality.The analysis encompasses a rigorous evaluation of the physical characteristics, including colour, odour, and turbidity, as well as an in-depth examination of chemical properties such as pH, total dissolved solids (TDS), and specific ions influencing taste and safety. Furthermore, the microbiological quality is assessed by investigating the presence of coliform bacteria and potential pathogens.Comparative analyses are conducted to discernvariations or discrepancies in sachet water quality among different companies. Recommendations based on the findings are provided,which can be utilized by regulatory authorities and sachet water producers to enhance the quality and safety of these products.This study bears significant implications for public health, as sachet water serves as a vital source of drinking water for many residents of Benin City. Additionally, it empowers consumers with essential information for making informed choices regarding their water source. The findings also contribute to regulatory improvements, thereby benefiting both consumers and producers in the sachet water industry

This essay deploys Queer Theory in the evaluation of Tendai Huchu’s The Hairdresser of Harare. Queer theory is a literary approach that examines homosexuals’ sexual orientation in a particular society. This involves the way society defines concept and policies heterosexuality, homosexuality alongside gender and sexual identity. Queer theory is not just confined to sexualities or sexual right; it also questions established social, economic and political power relations that define the place of personal opinion in society. As Drew Shaw explains in his article "Queer inclination and representation: Dambudzo Marechera and Zimbabwe literature (2005)”tT.1995 was a turning point regarding the presence of homosexuality in Zimbabwe public space. The ban of GALZ (Gays and lesbian of Zimbabwe association)at the Harare international book fair and Robert Mugabe's violent speeches prompted international indignation and opened up a national debate. The theory explains in part the attention Tendai Huchus novel received. Here ,not only is the gay protagonist a positive character but he does not seem to be doomed and is eventually accepted for who he is by the female narrator. The assessment by Anna Chitondo and Molly Manyonganise focuses on a social and moral stand point

The ubiquity of digital technology and the integration of computing and communication devices have bridged geographical distances and facilitated global connectivity. it’s amazing how we can now interact with people from different parts of the world with just a few clicks and taps. In less than 5 decades, the internet has expanded dramatically.transforming the way we communicate, acquire information and run businesses. it’s really fascinating how the internet has evolved and become an integral part of our lives.it has transitioned from a novelty to a crucial component that we rely on daily. Data 1estimates that the total number of internet users at the end of 2023 was around 5.3 billion, which amounted to 65.7 percent of the global population, of this total, 4.95 billion, or 61.4 percent of the world's population, were social media users While the technological advancement has brought myriads of advantages and improvements to various aspects of our lives.there’s also a downside to these development: an unfortunate increase in criminal activities.As opportunities arise so does the potential for crime; almost every stride is accompanied by an opportunity for criminals to exploit. Starting from the emergence of viruses, worms, and other malicious software in the 1980s and 1990s, the 2000s witnessed a surge in identity theft, online scams, and financial fraud

In the ever-evolving landscape of financial technology (Fintech), Nigeria has witnessed significant changes in traditional accounting practices over the past two decades (Arner, 2015). From the early 2000s to the present day, Fintech has reshaped the roles of accounting professionals, transformed organizational structures, and influenced regulatory frameworks. In this article, we delve into the fascinating journey of Fintech’s integration into Nigeria’s financial processes. Financial Technology (FinTech) is a term used to describe new technology that seeks to improve and automate the delivery and use of financial services. The term FinTech can be traced back to the early 1990s (Arner, 2015). In recent years, the financial landscape has undergone a profound transformation, driven by the rapid evolution of Financial Technology, commonly known as Fintech. This study delves into the dynamic interplay between Fintech innovations and the established practices of accounting within the Nigerian context, seeking to understand the implications of this digital revolution. Nigeria, with its vibrant economy and burgeoning technological ecosystem, stands at the forefront of Fintech adoption in Africa

This research delves into the profound stigma associated with barrenness within African society, using the novels "A Woman in Her Prime" by Asare Konadu and "Stay with Me" by Ayobami Adebayo as primary sources. It comprehensively analyzes the cultural, social, and emotional dimensions of infertility and the resulting stigma in African communities. The study begins by contextualizing the societal importance of motherhood and fertility in various African cultures, where infertility is seen as a personal and communal failing, resulting in feelings of shame and inadequacy. Through character analysis and narrative exploration in both novels, the research uncovers gender dynamics that unfairly blame women for infertility, despite it often being a shared issue. This unequal blame distribution can lead to marital and familial strains. Additionally, the study examines how barren women experience community stigmatization, intensifying their feelings of shame and isolation. The emotional toll of infertility, including sadness, frustration, anxiety, and depression, is highlighted, underscoring the need for emotional support. In conclusion, the research emphasizes the necessity of awareness and advocacy to combat infertility stigma in African societies, promoting empathy, understanding, and access to medical and emotional support as vital steps toward alleviating the suffering of affected individuals. This comparative analysis sheds light on infertility challenges and underscores the urgent need for societal change and support.

Among the most powerful forces affecting the world’s economy and commerce today is the substantial increase in globalisation through the use of information and communications Technologies (ICTs) (Kaynak et al., 2005). Kaynak et al (2005) sugges was revolutionary, now, it is simply evolutionary. E-commerce provides many opportunities to create better business economics (Oliver, 1999) and some have gone as far as indicating that e- commerce is the “great equalizer” (Quinn, 1999), if these statements are true then it would mean that businesses should be receiving some sort of benefit from the implementation of these
technologies. The ability of the World Wide Web (WWW) to facilitate communication has triggered the need for businesses to think about new ways of conducting their affairs (Herbig and Hale, 1997; Pattinson and Brown 1996; Hamill, 1997). As the medium has been suffering from substantial hype, it would appear that business operators have been reluctant to participate in the e-commerce environment, although various researchers are predicting phenomenal growth in the near future (Hamill, 1997).

Peace is a concept of societal friendship and harmony in the absence of hostility and violence (Wikipedia 2020). In a social sense, peace is commonly used to mean a lack of conflict (such as war) and freedom from fear of violence between individuals or groups. Relevant studies have shown that Nigeria has been tagged “a security risk nation”, because of the incessant crises, social vices, and lack of cordial relationship among its ethnic and religious groups. This project also showed the implication of conflicts as it affects peaceful co-existence in Nigeria and the roles of Christianity in solving the violence or conflicts in the nation. However, so much good has been done in the name of religion. Tasie (2002) reiterates that religion per se does not create problems, particularly the three main religions of Nigeria- African Traditional Religion, Christianity and Islam.