OKONEDO ESTHER EJIRO

The competitive nature of the market place in recent times has called for diversified and intensive marketing strategy by each and every organisation.Different forms of promotional activities are embraced by business owners to boost sales. Technological advancements and discoveries have made the act of marketing more easier, less resource consuming and time bound. The growth and advancement of the Internet has fostered the concept of social media marketing as well as use of social media influencers by business owners. The use of influencers who most times are celebrities is a form of marketing trend that seeks to explore, support, identify and engage people involved in impactful conversations. In this millennial age, people spend their time on the interactive media than the traditional media and with our frequent presence on social media the thought on how to use the influence, status and the following acquired on this platform and to increase income has led to brand influencing on social media. So brands, whom their target audience can be found among these influencers' audience will also maximize the opportunity to reach and sell to them.

The competitive nature of the market place in recent times has called for diversified and intensive marketing strategy by each and every organisation.Different forms of promotional activities are embraced by business owners to boost sales. Technological advancements and discoveries have made the act of marketing more easier, less resource consuming and time bound. The growth and advancement of the Internet has fostered the concept of social media marketing as well as use of social media influencers by business owners. The use of influencers who most times are celebrities is a form of marketing trend that seeks to explore, support, identify and engage people involved in impactful conversations. In this millennial age, people spend their time on the interactive media than the traditional media and with our frequent presence on social media the thought on how to use the influence, status and the following acquired on this platform and to increase income has led to brand influencing on social media. So brands, whom their target audience can be found among these influencers' audience will also maximize the opportunity to reach and sell to them