IMPLICATIONS

This study investigates the effects of conflict on the academic performance of students at the University of Benin and explores the implications for social work interventions. Drawing on the Social-Ecological Model, the research examines how academic, personal, and social conflicts ranging from grading disputes and interpersonal tensions to financial stress impact students’ academic outcomes and mental well-being. Using a mixed-methods approach, the study analyzes students’ coping mechanisms, evaluates the effectiveness of existing conflict resolution structures within the university, and identifies gaps in institutional support. Findings reveal that unresolved conflicts contribute to decreased academic motivation, heightened anxiety, and lower performance metrics. While some students employ adaptive coping strategies, many rely on avoidance or peer support, which may not yield sustainable academic success. The study highlights the limited accessibility and perceived ineffectiveness of current university conflict resolution mechanisms. It underscores the critical role of social workers in educational settings, advocating for their integration into university systems to provide counseling, mediation, and psycho-social support. The research concludes with practical recommendations for social work-led interventions aimed at fostering a more supportive and resilient academic environment.

The competitive nature of the market place in recent times has called for diversified and intensive marketing strategy by each and every organisation.Different forms of promotional activities are embraced by business owners to boost sales. Technological advancements and discoveries have made the act of marketing more easier, less resource consuming and time bound. The growth and advancement of the Internet has fostered the concept of social media marketing as well as use of social media influencers by business owners. The use of influencers who most times are celebrities is a form of marketing trend that seeks to explore, support, identify and engage people involved in impactful conversations. In this millennial age, people spend their time on the interactive media than the traditional media and with our frequent presence on social media the thought on how to use the influence, status and the following acquired on this platform and to increase income has led to brand influencing on social media. So brands, whom their target audience can be found among these influencers' audience will also maximize the opportunity to reach and sell to them