ENTREPRENEURIAL FIRMS

Among the most powerful forces affecting the world’s economy and commerce today is the substantial increase in globalisation through the use of information and communications Technologies (ICTs) (Kaynak et al., 2005). Kaynak et al (2005) sugges was revolutionary, now, it is simply evolutionary. E-commerce provides many opportunities to create better business economics (Oliver, 1999) and some have gone as far as indicating that e- commerce is the “great equalizer” (Quinn, 1999), if these statements are true then it would mean that businesses should be receiving some sort of benefit from the implementation of these
technologies. The ability of the World Wide Web (WWW) to facilitate communication has triggered the need for businesses to think about new ways of conducting their affairs (Herbig and Hale, 1997; Pattinson and Brown 1996; Hamill, 1997). As the medium has been suffering from substantial hype, it would appear that business operators have been reluctant to participate in the e-commerce environment, although various researchers are predicting phenomenal growth in the near future (Hamill, 1997).