FACULTY OF ARTS

This study examined the limited linguistic research on minority languages. The study focused on an aspect of the layered structure of Arogbo clauses to uncover the significant for expanding the understanding of Ijaw syntax. The aim of the study was to investigate and analyze the layered structure of clauses in Arogbo. The objectives included to identify and describe the syntactic components of Arogbo clauses; examine the structural tterns of simple; discuss the compound and complex clauses in Arogbo amongst others. The study relied on primary and secondary data. The primary data were collected rough oral interviews with native speakers of Arogbo Izon using a field note and a voice order. The secondary data consisted of existing texts and audio recordings related to Arogbo dialect. The type of data selected from the bulk of data collected consisted of clauses eflecting the layered structure of Arogbo clauses. The data were analyzed using the Role and Reference Grammar (RRG) framework. The findings of the tudy revealed the intricate and flexible nature of Arogbo Izon clause structure. Central to this structure is the nucleus, which serves as the grammatical and semantic core of the lause, typically represented by the verb. Also, the core of an Arogbo Izon clause consist of hree main components; the subject referential phrase (RP), the object RP and the predicate, adhering strictly to the Subject-Object-Verb (SOV) word order and the periphery which altogether play an essential role in shaping the overall meaning of a clause by offering supplementary information that is crucial for emphasis, context and communicative intent among others. The study concluded that Arogbo Izon employs a highly layered and flexible lause structure where various syntactic positions such as the nucleus, core, periphery, pre-core slot, and detached positions work together to shape both the grammatical and communicative aspects of a sentence

This study investigates the Subscribers' Perspectives On Dramatisation In elecommunication Commercials, focusing on the students at the University of Benin, Ekehuan campus. This work made an attempt to identify the perspectives of subscribers or consumers of network services on dramatic elements with an emphasis on Humour and Humorous strategies in commercials. The study employs a mixed-methods approach, combining qualitative interviews and quantitative surveys to gather insights into the attitudes, perception. The questionnaire served as instrument of data collection. A total of 80 (Eighty) respondents were selected from the population; 5 (Five) students from each level of each department ( 100 Level - 400 Level), 20(Twenty) in total from each of the 4 (Four) departments ( Theatre Arts, Mass Communication, Fine Arts and Education ) making the total number of 80 in Ekehuan Campus, University Of Benin. This aims at ensuring that everybody within the school organisation is represented in the study. The stratified and simple random sampling techniques were used. The data generated were analyzed using simple descriptive and statistical tools such as simple percentages and tabular presentations. The study was anchored on the effectiveness of drama in Commercials along telecommunication networks. At the end of the study, the findings revealed that dramatisedand Dramatic elements infused in Commercials are indeed effective in influencing the purchasing decisions of consumers on the different telecommunication networks available in Nigeria where the population of the study is precisely located. The study also explores preferred mediums of entertainment (Television, Radio, Print Media and Internet) in which the respondents preferred for these Commercials as well as challenges faced in Implementing dramatised Commercials , motivations for using dramatised Commercials and strategic considerations in advertisement creation and lacement.

The dawn of the 21st century has marked a pivotal era in the history of human civilization, characterized by unprecedented technological innovations, accelerated globalization, and the widespread proliferation of digitalcommunication tools . Among the most profound developments of this digital age is the emergence and integration of social media into the fabric of everyday life. Social media, defined as a range of internet- based platforms and applications that enable users to create, share, and exchange content in real-time, has revolutionized how individuals, particularly the youth, interact with one another and with thebroader world.

This project delves into Plato's profound philosophical inquiries into the concepts of freedom and determinism, exploring their contemporary relevance. Plato, a foundational figure in the history of Western philosophy, grappled with the tensions between human agency and external constraints. This study seeks to bridge the gap between ancient philosophical thought and modern concerns by examining Plato's ideas on these fundamental issues. Moreover, this research considers the implications of Plato's philosophy for contemporary issues such as artificial intelligence, ethical decision-making in technology, and the role of government in shaping individual freedoms. It explores how Plato's insights can inform and enrich modern ethical frameworks and public policies. Ultimately, this project asserts that Plato's exploration of freedom and determinism remains remarkably pertinent in today's complex and interconnected world. It underscores the enduring value of ancient philosophical inquiries in addressing contemporary ethical and societal challenges, encouraging a deeper appreciation of the timeless elevance of philosophical thought

In this discourse, the relevane of building Development Communication intervention on establish models of communication ot achieve maximum benefits from such intervention is highlighted. It borrowed from posiont of communication models such as the objective or transmission model. Subjective or receiver-oriented model and the social network or negotiation model. Important considerations to make the most of Development Communication interventions are also x-rayed. This include among others sing development communication as participatory tool for agriculture nad rural development, seeing it as worthwhile venture and not mere megaphone of development interventions, its usefulness for varied development intervention an seeking the service of trained development communication specialists

This research work seeks to examine the international response to the Ebola epidemic in West Africa with reference to the Nigeria containment of Ebola Virus. The largest Ebola Virus Disease outbreak in history exploded across West Africa.1 The World Health Organization reported a total of 21,296 Ebola virus disease (EVD) cases, including 13,427 laboratory confirmed EVD cases reported from the three most affected countries Guinea, Liberia, and Sierra Leone in 2014. Nigeria’s first case of EVD was officially announced in July, 2014. In an effort to tackle the Ebola outbreak in Nigeria, the Federal Government, drawing on the experience of the Emergency Operation Centre’s work with polio, declared Ebola a public health emergency and mobilized human, financial and material resources to contain the epidemic. Nigeria was officially declared Ebola free on 20th October 2014.

This study examines the factors motivating the choice of study of Mass Communication among undergraduates in the University of Benin. Evolving media technologies and innovations have significantly expanded career opportunities in mass communication. However, issues of professionalism and dwindling ethical standards have been constant threats to the prestige of the profession. Maslow’s hierarchy of needs and the social responsibility theories provided theoretical justification for the study. Using the simple random sampling technique, 366 students of Mass Communication from 100- 400 level participated in a field survey. Findings revealed that personal ambition, career opportunities and prestige are some of the factors motivating the choice of mass communication as a career. The study thus concludes that there is the need for mass communication students to be taught under better conditions and promote practical of the Mass Communication discipline in order to improve the motivation of the study of Mass communication.

This study titled the "Prospects and Challenges of African Traditional Religion In
The Contemporary Society" was aimed at examining the acknowledgement of
African traditional religion in our contemporary time and society. This has become
necessary due to the various and conflicting teachings on the subject matter. The
method employed was historical and analytical. Data collection was from both
secondary and primary sources which include interviews from some selected
traditional rulers and leaders amongst others. The study revealed the disdainful
societal misconceptions generally associated with the traditional religion in African
which made it to have been forgotten with time, due to its inaccurate ideas and false beliefs. Based on the findings, it was recommended amongst others that there should be a need to investigate and address its concept, thereby finding a way for its possibility to be recognized not only during our contemporary era but also in the
future which may pass through difficult challenges but with the aim of attaining and
achieving a positive goal.

This research explores the dynamic interplay between online newspaper reporting and public perception of crime and justice issues, with a particular focus on the Nigerian media landscape. As online newspapers have gained prominence in the information landscape, understanding their influence on how the public views matters related to crime and justice becomes increasingly vital. The study delved into the reporting practices of two major Nigerian online newspapers, Punch and Vanguard, aimed at deciphering how their coverage of crime and justice impacts public perception. It employed content analysis as the research method, systematically collecting and analyzing data from a total of 178 editions of both newspapers published between January 1, 2023, and March 31, 2023.The findings of this study offer noteworthy insights. Media organizations, it appears, give considerable coverage to crime and justice issues, but often lack prominence in their reporting. Their interpretative function falls short, as most articles tend to present straight news. Furthermore, the frequency of reporting on these critical topics is not as high as might be expected. The media's standpoint leans more towards the negative side concerning crime and justice matters, with a particular focus on criticism and public reactions to policies.In light of these findings, several recommendations emerge. Media organizations are urged to maintain a balanced emotional tone in their news reporting. Increased frequency in reporting on policy-related issues, especially in their early stages, is advised to enhance public understanding. The media should prioritize informative reporting that enlightens the public rather than emphasizing stories of conflict and policy challenges. Finally, a call is made for
the media to uphold neutrality, truth, and accuracy in their reporting to present a fair representation of government policies. This research underscores the pivotal role of online newspapers in shaping public perceptions of crime and justice in Nigeria. It contributes to the fields of media studies and journalism, offering a comprehensive examination of how these newspapers influence public opinion and policy-making in this crucial domain.

This study was aimed at investigating the Influence of Social Media Video Advertisement of Always Sanitary Pad on The Buying Culture of UNIBEN Students. The objectives of the study were to determine the extent to which UNIBEN students are exposed to Always sanitary pad video advertisements on social media, examine the influence of Always sanitary pad video advertisements on the buying culture of UNIBEN students and to identify the factors that contribute to the effectiveness of Always sanitary pad video advertisements in influencing the purchasing decisions of UNIBEN students. The study was hinged on the Technology Acceptance Model and the Attitude change Theory. The survey design was used and questionnaire was adopted as the method of data collection with the sample size totaling 138. The findings of the study revealed that UNIBEN students are not frequently exposed to social media video advertisement of Always sanitary pads. Also, it is observed that brand loyalty plays a major role in influencing UNIBEN female students buying culture of sanitary products. Additionally, the majority of female students at UNIBEN believe that the Always sanitary pad social media videos are of high quality and will have a significant impact on their decision to buy. This study recommends that the brand should concentrate on boosting the frequency of video advertisement on platforms that are regularly utilized by students, concentrate on producing interesting and captivating video content which would motivate students to promote the product among their friends, explore the use of strong call to actions in video contents and make the product easily accessible to the students think about providing instructional content on feminine hygiene, health, and empowerment in order to increase the effectiveness of social media video commercials and also use feedback modules as a means of improving the brand.