AMBROSE UCHENUNU

In this discourse, the relevane of building Development Communication intervention on establish models of communication ot achieve maximum benefits from such intervention is highlighted. It borrowed from posiont of communication models such as the objective or transmission model. Subjective or receiver-oriented model and the social network or negotiation model. Important considerations to make the most of Development Communication interventions are also x-rayed. This include among others sing development communication as participatory tool for agriculture nad rural development, seeing it as worthwhile venture and not mere megaphone of development interventions, its usefulness for varied development intervention an seeking the service of trained development communication specialists

This study focused on Social Media as a credible source of information and information dissemination with the view of UNIBEN students of the Department of Mass Communication. It aimed at examining the credibility of social media with UNIBEN students of the Mass Communication department as the population of the study. The objectives of the study were to find ways to differentiate between factual news and made-up news. To educate the public about the consequences of spreading unverified information, to educate the public on the importance of creating a safe social media environment, and to educate social media users about the possible practices or user behavior to make social media a credible source of information. For its theoretical framework, the study adopted the medium is the message theory by McLuhan to further buttress the point of the study. The survey research was used to gather the data used for this study. The findings of the study revealed that UNIBEN students of the mass communication department agreed that social media is not a credible source of information and that the information they receive on social media affects their personal decision as students. Findings also reveal the rate at which information is shared and received on social media and how this information can be verified. The study, therefore concluded that there is a necessity in ensuring that social media is a safe space for information dissemination. It was recommended that users of social media should be wary of some of the content they consume as mischievous users display misleading information that may be harmful, Social media users must see the need to verify the information they receive and share on social media from credible sources etc

In this discourse, the relevane of building Development Communication intervention on establish models of communication ot achieve maximum benefits from such intervention is highlighted. It borrowed from posiont of communication models such as the objective or transmission model. Subjective or receiver-oriented model and the social network or negotiation model. Important considerations to make the most of Development Communication interventions are also x-rayed. This include among others sing development communication as participatory tool for agriculture nad rural development, seeing it as worthwhile venture and not mere megaphone of development interventions, its usefulness for varied development intervention an seeking the service of trained development communication specialists,

This study was on Audience Perception and Attitude towards the Use of Pidgin in Broadcasting – a Study of FIFA World Cup Commentary on Super Sport. Three objectives were raised which included: Investigate the rationale of Pidgin English use in sport commentary in Nigeria, Examine Pidgin English as a language of popular communication in Nigeria, determine the basic challenges and prospects of Pidgin English use for sports commentary in Nigeria and Provide reasonable recommendations for broadcasters in the media community for them to employ the advantages associated with the use of Nigerian Pidgin English in sport commentary, should there be any. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from selected residents in Lagos state. Hypothesis was tested using Chi-Square statistical tool (SPSS). The study seeks to explore the reasons why some audiences prefer to listen to commentators who use Pidgin English and why others do not. Additionally, the study aims to investigate the impact of the use of Pidgin English on the understanding and enjoyment of the commentary among the audience. Language has been a major tool, chiefly responsible for the social consciousness of any country’s citizenry, because it is essentially with the usage of language that information about the on-goings in the environment get to the people, either directly, through contact with any medium of mass communication, like the television, radio, newspapers, magazines, books and journals, and other forms of the mass media; or through indirect means such as conversations, meetings and discussion

The research is centered on the use of film as a tool for promoting political participation in Nigerians: a case study of If I am President, King of Boys and Your Excellency. It is aimed at proving as well as recommending film as a vital tool for influencing the political participation practice of its viewers. The study was validated by the cultivation theory and the framing theory because of how much influence the
media (film in the case of this study) has on people’s lives. The study was analyzed using the survey method while the respondents were drawn using the purposive sampling method. Data collation and analysis were done using frequency tables and simple percentages. The research, therefore, concluded that a large number of the respondents agree to film being an indispensable tool for promoting political
participation in Nigeria. The study also recommends that government keys into this incentive by making funds available as well as providing welcoming policies that will aid the production of more political films.

This study focuses on surveying students’ perception of the movie, Oloibiri as a campaign against oil exploitation in Niger Delta. The study was anchored on Agenda Setting Theory and Dialectical Materialism Approach Theory. The survey research method was adopted for the study with the effective use of a well-structured questionnaire to ascertain public perception of the movie as a campaign against oil exploitation in Niger Delta. Findings from this research indicated that the movie was very successful in campaigning against oil exploitation in Niger Delta. In addition, the findings of the study indicated media advocacy and sensitization were campaign strategies employed in the movie. More so, Oloibiri played a significant role in exposing the menace of oil exploitation in Niger Delta and reinforced people’s opinion on how oil exploitation should be handled. The study recommends that for issues of oil exploitation to be drastically reduced, Sustainable development could still be attained in the Niger Delta region when environmental protection laws alongside favourable oil industry and land tenureship/derivation principles are stringently put in place in the Nigerian polity. Also significant in this finding is the machinery of governance to treat Niger Delta Region issues with probity, accountability and service to the people