IDEHEN ELIZABETH

This study focuses on surveying students’ perception of the movie, Oloibiri as a campaign against oil exploitation in Niger Delta. The study was anchored on Agenda Setting Theory and Dialectical Materialism Approach Theory. The survey research method was adopted for the study with the effective use of a well-structured questionnaire to ascertain public perception of the movie as a campaign against oil exploitation in Niger Delta. Findings from this research indicated that the movie was very successful in campaigning against oil exploitation in Niger Delta. In addition, the findings of the study indicated media advocacy and sensitization were campaign strategies employed in the movie. More so, Oloibiri played a significant role in exposing the menace of oil exploitation in Niger Delta and reinforced people’s opinion on how oil exploitation should be handled. The study recommends that for issues of oil exploitation to be drastically reduced, Sustainable development could still be attained in the Niger Delta region when environmental protection laws alongside favourable oil industry and land tenureship/derivation principles are stringently put in place in the Nigerian polity. Also significant in this finding is the machinery of governance to treat Niger Delta Region issues with probity, accountability and service to the people