developmebt of rural communities

In this discourse, the relevane of building Development Communication intervention on establish models of communication ot achieve maximum benefits from such intervention is highlighted. It borrowed from posiont of communication models such as the objective or transmission model. Subjective or receiver-oriented model and the social network or negotiation model. Important considerations to make the most of Development Communication interventions are also x-rayed. This include among others sing development communication as participatory tool for agriculture nad rural development, seeing it as worthwhile venture and not mere megaphone of development interventions, its usefulness for varied development intervention an seeking the service of trained development communication specialists