ESOREA LUCKY JOHN

This study was on Audience Perception and Attitude towards the Use of Pidgin in Broadcasting – a Study of FIFA World Cup Commentary on Super Sport. Three objectives were raised which included: Investigate the rationale of Pidgin English use in sport commentary in Nigeria, Examine Pidgin English as a language of popular communication in Nigeria, determine the basic challenges and prospects of Pidgin English use for sports commentary in Nigeria and Provide reasonable recommendations for broadcasters in the media community for them to employ the advantages associated with the use of Nigerian Pidgin English in sport commentary, should there be any. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from selected residents in Lagos state. Hypothesis was tested using Chi-Square statistical tool (SPSS). The study seeks to explore the reasons why some audiences prefer to listen to commentators who use Pidgin English and why others do not. Additionally, the study aims to investigate the impact of the use of Pidgin English on the understanding and enjoyment of the commentary among the audience. Language has been a major tool, chiefly responsible for the social consciousness of any country’s citizenry, because it is essentially with the usage of language that information about the on-goings in the environment get to the people, either directly, through contact with any medium of mass communication, like the television, radio, newspapers, magazines, books and journals, and other forms of the mass media; or through indirect means such as conversations, meetings and discussion