Comfort Ene Obaje

This study was aimed at investigating the Influence of Social Media Video Advertisement of Always Sanitary Pad on The Buying Culture of UNIBEN Students. The objectives of the study were to determine the extent to which UNIBEN students are exposed to Always sanitary pad video advertisements on social media, examine the influence of Always sanitary pad video advertisements on the buying culture of UNIBEN students and to identify the factors that contribute to the effectiveness of Always sanitary pad video advertisements in influencing the purchasing decisions of UNIBEN students. The study was hinged on the Technology Acceptance Model and the Attitude change Theory. The survey design was used and questionnaire was adopted as the method of data collection with the sample size totaling 138. The findings of the study revealed that UNIBEN students are not frequently exposed to social media video advertisement of Always sanitary pads. Also, it is observed that brand loyalty plays a major role in influencing UNIBEN female students buying culture of sanitary products. Additionally, the majority of female students at UNIBEN believe that the Always sanitary pad social media videos are of high quality and will have a significant impact on their decision to buy. This study recommends that the brand should concentrate on boosting the frequency of video advertisement on platforms that are regularly utilized by students, concentrate on producing interesting and captivating video content which would motivate students to promote the product among their friends, explore the use of strong call to actions in video contents and make the product easily accessible to the students think about providing instructional content on feminine hygiene, health, and empowerment in order to increase the effectiveness of social media video commercials and also use feedback modules as a means of improving the brand.

This study examines public perception of social media use for political campaigns in 2023 Nigeria elections. The study sought to discover public perception on the use of social media platforms for political campaign messages. The theories used to support this study were Uses and gratification theory and Agenda setting theory. The study employed the survey method using questionnaire as the instrument for data collection. Findings reveal that social media platforms are used for political campaign messages, social media platforms are seen as a two way communication system that greatly improved feedback of political campaign messages, the users of these social media platforms are exposed to political campaign messages on social media and the general public are accepting of the use of social media for political campaign. The study then recommends that political campaign messages on social media platforms should be monitored so the rise of fake information on social media will be combated, the government should also utilize social media platforms very well as it is a form of communication that is here to stay

The study focused on the influence of social media on the information seeking attitudes of undergraduates in select universities in Edo State, Nigeria. The objectives of the study were to find out the social media platforms used by undergraduates of University of Benin and Glorious Vision University in Edo State, Nigeria; to evaluate the usage o social media for information purpose among undergraduates of these universities; to ascertain how social media influences the desire of undergraduates of these universities to seek information and to finally determine the attitudes of undergraduates of these universities towards information seeking as a result of social media usage. In terms of the theoretical Framework, the information behaviour theory and two step. Flow theory were adopted, while the methodology used by the researcher was the survey research
methods. A sample size of 397 respondents was used to gather data for the study. Findings of the study revealed that social media makes it easy for undergraduates of the University of Benin and Glorious University to seek information on topics that interest
them. Findings also revealed that undergraduates of these universities seek more entertainment and personal development information than other types of information on social media. Based on the findings, the researcher concluded that the social media has influenced and will continue to influence the attitudes and behaviour of undergraduates towards seeking information. The researcher therefore recommended, among others, that undergraduates and youths should use social media for activities that are productive and will contribute to their academic knowledge, personally, mentally and to social development. The researcher also recommended that lecturers should encourage students to use social media platforms like Quora and Reddit when seeking for information.