PERFORMANCE

This study examined the relationship between supply chain practices specifically customer/supplier management practices (CSUMPi), technology adoption (TEADi), and integrated supply chain management practices (ISCMPi) and organizational performance (ORGPE). Using regression analysis, the study established a strong positive relationship between the independent variables and organizational performance. The findings imply that effective supply chain integration, technological innovation, and strong customer-supplier relationships are key drivers of improved efficiency, competitiveness, and performance. The study contributes to knowledge by providing empirical evidence of these relationships and by emphasizing the importance of digital transformation and integration in enhancing organizational outcomes. It also offers valuable insights for firms, particularly in developing economies, on how to optimize supply chain strategies for sustainable growth. The study concludes with recommendations for strengthening integration, investing in technology, and building collaborative supply chain relationships to achieve superior organizational performance

This study is set out to evaluate the suitability of three Nigerian sand types, river, quarry, and coastal for mortar production, focusing on their impact on compressive strength and material properties, particularly the chloride content in coastal sand. The aim is to provide standardized data on local aggregates to enhance construction quality and sustainability in Nigeria, addressing the current lack of such data. A laboratory-based experimental design was conducted, employing standard methods to ensure reliability and repeatability. Six 50-mm mortar cubes per sand type were cast, cured, and tested for compressive strength at 7 and 28 days using a calibrated compression testing machine, following international standards (e.g., ASTM C109). The physical properties (e.g., particle size distribution, shape) and chemical properties (e.g., chloride content in coastal sand) of each sand type were analyzed using standard laboratory techniques, such as sieve analysis and chemical titration. All procedures were repeated to ensure consistency, with results analyzed at a 95% confidence level to assess their reliability.Coastal sand exhibited the highest compressive strength due to its well-graded particles, and low chloride content because it was desalinated, followed by quarry sand with slightly lower strength due to possible dust or angularity issues. River sand showed the lowest strength due to residual impurities, and grading which affected mortar integrity. The analysis identified the optimal sand type for mortar production and provided insights into the influence of material properties, with final data presented to determine statistical significance at the 95% conf dence level. Overall, the study aims to inform standardized guidelines for aggregate use in Nigeria, promoting cost effective and sustainable construction practices.

This project addresses the critical issue of effective marketing strategies to use to maximize audience engagement and attendance for theatre in Nigeria, specifically focusing on strategies that appeal to the crucial youth demographic. The study utilised a quantitative research design, employing a structured questionnaire administered to Theatre Arts students at the University of Benin (UNIBEN). This cohort was selected for their intrinsic knowledge of performance and their role as both consumers and future practitioners of the arts. Data analysis of student responses revealed key preferences and perceptions regarding theatre marketing efficacy. Findings demonstrated a significant preference for digital channels over traditional media (print, radio, or television advertising). Furthermore, students highly value interactive content, clear pricing structures, and promotional packages linked to educational or course programmes. The conclusion is that successful marketing in the Nigerian Theatre should shift from a singular pattern towards a multifaceted, data-driven, and audience-centric approach. It is recommended that Nigerian Theatre companies by implementing these strategies can harness the full potential of this marketing tool to promote their performances.

In the digital era, university students are increasingly exposed to high levels of online engagement through academic platforms, social media, and entertainment, leading to a phenomenon known as digital overload. This study examined the relationship between digital overload, mental health (depression), and academic burnout among pharmacy students at the University of Benin, Nigeria, and explored how these factors influence academic performance. OBJECTIVES: To assess th prevelance of digital overload among pharmacy students in UNIBEN. To measure the degree of academic burnout (emotional exhaustion and academic inefficacy)
among the respondents. To examine the relationship between digital overload and mental health on academic burnout. To assess the extent to which digital overload and academic burnout affect students academic performance. METHOD: A descriptive cross-sectional research design was adopted, with data collected from 334 pharmacy students across all levels using a structured questionnaire comprising the Maslach Burnout Inventory–Student Survey (MBI-SS) and the Internet Addiction Test (IAT). Data were analyzed using IBM SPSS version 25, employing descriptive statistics, Pearson’s correlation, and one-way ANOVA tests

This study investigates the impact of sales promotion practices on organisational performance of 7up Bottling Company in Benin, Edo State, Nigeria. Globally, sales promotion practices have evolved from traditional trade offers and in-store displays to sophisticated campaigns involving digital platforms, loyalty schemes, and time-limited discounts. In Nigeria, this evolution reflects an adaptive response to economic stressors and heightened consumer price sensitivity, with companies employing a range of promotional tools to influence buyer behaviour and build market presence. The study focuses on four key dimensions of sales promotion practices: price reduction, coupons, sampling and loyalty programs. It aims to determine how these factors influence the organisational performance of 7up Bottling Company, with a particular emphasis. A survey research design was employed, and data was collected from 137 employees of the company using a structured questionnaire. The findings reveal Price reductions significantly impact organizational performance by increasing sales, improving customer satisfaction, and contributing to market share growth and competitive positioning. Coupons influence organizational performance by increasing sales, improving customer loyalty, attracting new customers, and enhancing competitive advantage. Sampling has a positive effect on organizational performance by increasing the likelihood of purchases, improving customer satisfaction, attracting new customers, and enhancing competitive positioning. Loyalty programs contribute to organizational performance by retaining customers, improving profitability, enhancing competitiveness, and supporting long-term growth and sustainability