FACULTY OF MANAGEMENT SCIENCES UNIVERSITY OF BENIN

This study explores the role of employee-management relations in conflict resolution at Precious Palm Royal Hotel. The primary aim of the research was to assess how the quality of employee- management interactions influences the effectiveness of conflict resolution strategies within the hotel. A mixed-method approach was employed, combining both quantitative and qualitative data collection techniques. A total of 80 respondents participated in the study, and data was collected using a structured questionnaire. The findings reveal that positive employee- management relations significantly enhance conflict resolution effectiveness, with employees reporting that formal conflict resolution policies and employee involvement in decision-making positively influence conflict outcomes. Training and development programmes were found to be effective in improving employees' conflict management skills and fostering a harmonious workplace atmosphere. However, while most employees agreed that current training initiatives were beneficial, there were suggestions for improving the sufficiency of the training programs, particularly in addressing specific conflict scenarios. The study concludes that strong employee- management relations, along with effective training and active employee participation in decision-making, are crucial factors in successful conflict resolution. Based on the findings, recommendations include strengthening employee-management relations, enhancing training programs, and increasing employee involvement in decision-making processes. Suggestions for future research include investigating the long-term effects of improved employee-management relations on organizational performance and exploring best practices for conflict resolution in different industries.

This study examined the relationship between supply chain practices specifically customer/supplier management practices (CSUMPi), technology adoption (TEADi), and integrated supply chain management practices (ISCMPi) and organizational performance (ORGPE). Using regression analysis, the study established a strong positive relationship between the independent variables and organizational performance. The findings imply that effective supply chain integration, technological innovation, and strong customer-supplier relationships are key drivers of improved efficiency, competitiveness, and performance. The study contributes to knowledge by providing empirical evidence of these relationships and by emphasizing the importance of digital transformation and integration in enhancing organizational outcomes. It also offers valuable insights for firms, particularly in developing economies, on how to optimize supply chain strategies for sustainable growth. The study concludes with recommendations for strengthening integration, investing in technology, and building collaborative supply chain relationships to achieve superior organizational performance

This study examines impact of Advertising an Brand Awareness on consumer goods in
the benin city goods market, focusing on traditional advertising, digital advertising, social media advertising, search engine optimization and email advertising, its strategies and processes. This study utilized a sample size of 400 respondents, out of which 382 completed questionnaires were retrieved and analyzed. A quantitative analysis was adopted employing descriptive statistics ( frequency, mean, percentage) and inferential statistics (regression analysis) to assess the relationship between advertising dimension (traditional advertising, digital advertising, social media advertising, search engine optimization, email advertising), brand awareness and consumer goods. The findings reveal that traditional advertising has positive impact on brand awareness of consumer goods in Benin city, it also reveals that digital advertising has significant increase to brand awareness of consumer goods, but that however cultural factors has influence on advertising and brand awareness of consumer goods. Based on these findings, the study recommends that small and medium scale enterprises should adopt traditional advertising,Traditional ads with digital elements should be combined by businesses to drive engagement and create more awareness, Companies should invest in digital marketing strategies. Furthermore, Business brands should tailor their advertising messages to reflect cultural values and social movements, making them more relatable to diverse consumer segments.