SUPPLY CHAIN

This study examined the relationship between supply chain practices specifically customer/supplier management practices (CSUMPi), technology adoption (TEADi), and integrated supply chain management practices (ISCMPi) and organizational performance (ORGPE). Using regression analysis, the study established a strong positive relationship between the independent variables and organizational performance. The findings imply that effective supply chain integration, technological innovation, and strong customer-supplier relationships are key drivers of improved efficiency, competitiveness, and performance. The study contributes to knowledge by providing empirical evidence of these relationships and by emphasizing the importance of digital transformation and integration in enhancing organizational outcomes. It also offers valuable insights for firms, particularly in developing economies, on how to optimize supply chain strategies for sustainable growth. The study concludes with recommendations for strengthening integration, investing in technology, and building collaborative supply chain relationships to achieve superior organizational performance