This paper presents the development of a Web-based Accommodation Allocation System (WAAS) designed to efficiently and transparently match flood victims with available temporary housing resources. Current disaster response efforts often struggle with manua
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Abstract
This study examines impact of Advertising an Brand Awareness on consumer goods in
the benin city goods market, focusing on traditional advertising, digital advertising, social media advertising, search engine optimization and email advertising, its strategies and processes. This study utilized a sample size of 400 respondents, out of which 382 completed questionnaires were retrieved and analyzed. A quantitative analysis was adopted employing descriptive statistics ( frequency, mean, percentage) and inferential statistics (regression analysis) to assess the relationship between advertising dimension (traditional advertising, digital advertising, social media advertising, search engine optimization, email advertising), brand awareness and consumer goods. The findings reveal that traditional advertising has positive impact on brand awareness of consumer goods in Benin city, it also reveals that digital advertising has significant increase to brand awareness of consumer goods, but that however cultural factors has influence on advertising and brand awareness of consumer goods. Based on these findings, the study recommends that small and medium scale enterprises should adopt traditional advertising,Traditional ads with digital elements should be combined by businesses to drive engagement and create more awareness, Companies should invest in digital marketing strategies. Furthermore, Business brands should tailor their advertising messages to reflect cultural values and social movements, making them more relatable to diverse consumer segments.
the benin city goods market, focusing on traditional advertising, digital advertising, social media advertising, search engine optimization and email advertising, its strategies and processes. This study utilized a sample size of 400 respondents, out of which 382 completed questionnaires were retrieved and analyzed. A quantitative analysis was adopted employing descriptive statistics ( frequency, mean, percentage) and inferential statistics (regression analysis) to assess the relationship between advertising dimension (traditional advertising, digital advertising, social media advertising, search engine optimization, email advertising), brand awareness and consumer goods. The findings reveal that traditional advertising has positive impact on brand awareness of consumer goods in Benin city, it also reveals that digital advertising has significant increase to brand awareness of consumer goods, but that however cultural factors has influence on advertising and brand awareness of consumer goods. Based on these findings, the study recommends that small and medium scale enterprises should adopt traditional advertising,Traditional ads with digital elements should be combined by businesses to drive engagement and create more awareness, Companies should invest in digital marketing strategies. Furthermore, Business brands should tailor their advertising messages to reflect cultural values and social movements, making them more relatable to diverse consumer segments.
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