Digital

The rapid evolution of digital technologies has transformed how businesses attract, engage, and retain customers, making digital marketing a vital tool for organisational growth. This study examined the relationship between digital marketing practices and the growth of Small and Medium Enterprises (SMEs) in Benin City, Nigeria. Specifically, the study investigated the effects of social media marketing, search engine optimisation, email marketing, and content marketing on SME growth. The research adopted a quantitative survey design, with data collected from selected SMEs operating within Benin City. Hypotheses were tested using statistical techniques to determine the significance of the relationships between the identified digital marketing practices and SME growth indicators. The findings revealed a positive and significant relationship between social media marketing and SME growth, as well as between search engine optimisation and SME growth. Similarly, content marketing demonstrated a positive and significant effect on SME growth. In contrast, email marketing showed a positive but insignificant relationship with SME growth, suggesting limited effectiveness in the studied context. These findings highlight the importance of leveraging social media, SEO, and content strategies to drive business expansion while recognising the need for improved email marketing adoption and practices. The study concludes that digital marketing practices are critical enablers of SME growth in Benin City, but their impact varies across different strategies. It recommends that SME owners and managers invest in capacity building, technology adoption, and tailored digital strategies to enhance xiv competitiveness. Policy makers are also encouraged to support SMEs with training, digital infrastructure, and enabling policies that foster sustainable growth in the digital economy

In the digital era, university students are increasingly exposed to high levels of online engagement through academic platforms, social media, and entertainment, leading to a phenomenon known as digital overload. This study examined the relationship between digital overload, mental health (depression), and academic burnout among pharmacy students at the University of Benin, Nigeria, and explored how these factors influence academic performance. OBJECTIVES: To assess th prevelance of digital overload among pharmacy students in UNIBEN. To measure the degree of academic burnout (emotional exhaustion and academic inefficacy)
among the respondents. To examine the relationship between digital overload and mental health on academic burnout. To assess the extent to which digital overload and academic burnout affect students academic performance. METHOD: A descriptive cross-sectional research design was adopted, with data collected from 334 pharmacy students across all levels using a structured questionnaire comprising the Maslach Burnout Inventory–Student Survey (MBI-SS) and the Internet Addiction Test (IAT). Data were analyzed using IBM SPSS version 25, employing descriptive statistics, Pearson’s correlation, and one-way ANOVA tests

This study examined the impact of digital payment systems on the growth of small businesses in Benin City, Nigeria. The research specifically focused on three major components of digital payment systems: Automated Teller Machines (ATMs), Point of Sale (POS) terminals, and online banking transactions. The study was motivated by the increasing global shift toward cashless transactions and the limited empirical research on how such technologies influence small business development in emerging economies like Nigeria. A survey research design was adopted, and data were collected from 100 small business owners and managers in Benin City using structured questionnaires. Descriptive and inferential statistical tools, including multiple regression analysis, were employed to analyze the data with the aid of the Statistical Package for Social Sciences (SPSS). The findings revealed that ATMs, POS terminals, and online banking transactions have a significant positive impact on small business growth in Benin City. Specifically, ATMs facilitate quick access to cash, POS terminals enhance customer patronage and reduce cash-handling risks, while online banking improves financial management and business efficiency. However, challenges such as network instability, high transaction charges, ATM cash shortages, and cybersecurity concerns were identified as barriers to optimal utilization. The study concluded that digital payment systems play a crucial role in promoting the growth and sustainability of small businesses by improving operational efficiency, customer satisfaction, and profitability. It recommends that banks and telecommunication firms enhance network reliability, reduce transaction costs, and strengthen security frameworks. Additionally, financial institutions and government agencies should intensify awareness and provide training to small business owners to ensure wider adoption and effective utilization of digital payment systems.

Digital Currency is a sort of money that can only be obtained digitally or electronically is known as a digital currency. Other names for it include cybercash, electronic currency, digital money, and digital money. Digital currencies are only available in digital form and lack any tangible characteristics. Digital currency transactions are carried out using computers or electronic wallets linked to the internet or specific networks, unlike physical currencies which have distinct physical qualities and traits, such as banknotes and coins that have been produced. While they do not require physical wallets, digital currencies have their own set of requirements for storage and processing. For example, an Internet connection is necessary as are smartphones and services related to their provisioning. Online wallets with robust security are also necessary to store digital currencies. Their digital provenance makes digital currencies susceptible to hacking. Digital currencies used for trading can have wild price swings

The idea of a library has moved beyond the physical world and found a new home in the increasingly digital era. The developing environment of digital libraries and their significant influence on knowledge transmission, preservation, and accessibility are explored in this abstract. Digital libraries
act as repositories for enormous and varied informational collections, encompassing anything from scientific research and classic literature to multimedia archives and cultural heritage. They enable people to conveniently access information at any time and from any location, democratizing knowledge in ways that were previously unthinkable. Digital libraries also have a significant impact on the preservation of delicate and endangered artifacts, protecting cultural treasures and priceless historical records. Their comprehensive metadata systems and archiving methods make it possible to permanently preserve knowledge for future generations.