MARKETING

This project addresses the critical issue of effective marketing strategies to use to maximize audience engagement and attendance for theatre in Nigeria, specifically focusing on strategies that appeal to the crucial youth demographic. The study utilised a quantitative research design, employing a structured questionnaire administered to Theatre Arts students at the University of Benin (UNIBEN). This cohort was selected for their intrinsic knowledge of performance and their role as both consumers and future practitioners of the arts. Data analysis of student responses revealed key preferences and perceptions regarding theatre marketing efficacy. Findings demonstrated a significant preference for digital channels over traditional media (print, radio, or television advertising). Furthermore, students highly value interactive content, clear pricing structures, and promotional packages linked to educational or course programmes. The conclusion is that successful marketing in the Nigerian Theatre should shift from a singular pattern towards a multifaceted, data-driven, and audience-centric approach. It is recommended that Nigerian Theatre companies by implementing these strategies can harness the full potential of this marketing tool to promote their performances.

In the agricultural economy of Edo State, Nigeria, women play a pivotal yet often under-documented role in the livestock sector. This study investigates the participation of women in pig and pork marketing in Benin City, exploring their impact on local food security and the urban economy. Methodology & Scope Using a combination of structured surveys and field observations across major meat hubs such as Santana, Oliha, and New Benin markets, the research analyzes the demographics, scale of operations, and profitability of female-led pork enterprises. Key Findings * Value Chain Positioning: While men dominate the production (far ing) and slaughtering stages, women hold a near-monopoly on retail marketing, processing (grilling/frying), and the distribution of pork products.