FACULTY OF MANAGEMENT SCIENCE

CORPORATE GOVERNANCE AND TAX AGGRESSIVENESS

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The study takes a cursory look at the relationship between corporate governance and tax aggressiveness. It specifically examines the relationship between board size, board independence, board size, managerial ownership, institutional ownership, foreign ownership, corporate governance compliance and corporate governance disclosure on tax aggressiveness. The study employed the Ex post facto research design. Data for the study were collected from annual reports of forty-five (45) non- financial firms listed on the Nigerian Stock Exchange, the scope of this study covers a 10year period ranging from 2010 - 2019. The data collected were analysed using descriptive statistic, correlation and panel data analyses. Following the results, it is revealed that the relationship between board independence, board size and managerial ownership have insignificant negative relationships with tax aggressiveness, board gender diversity and tax aggressiveness is positive and statistically significant while board foreign ownership and institutional ownership is positive and statistically insignificant with tax aggressiveness, it is also revealed that the moderating effect of agency cost on the relationship between corporate governance compliance and tax aggressiveness is positive and significant, and the moderating effect of agency cost on the relationship between corporate governance disclosure and tax aggressiveness is positive and significant.
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FINANCIAL TECHNOLOGY AND PERFORMANCE OF DEPOSIT MONEY BANK IN NIGERIA

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This study examined the effect of financial technology on the performance of deposit money banks in Nigeria. Quarterly time series data for the period 2009Q1-Q4 to 2023Q1-Q4 was generated from the Central Bank of Nigeria Statistical Bulletin and global financial index of the World Bank. The study used the ordinary least squares multivariate regression estimation method to analyze the data generated. The findings reveal that that Internet banking, ATM usage and POS terminal usage have significant impact on deposit money banks performance in Nigeria while mobile banking has no significant effect on deposit money bank performance. According to the study's findings, financial technology (FINTECH) variables play a significant role in Nigeria's deposit money bank performance. Based on the findings, the study recommends that deposit money banks should improve their security on mobile transaction and also cut down the various charges associated with mobile transaction usage in Nigeria. Also, It's also important to solve Nigeria's poor Internet access. In order to gain consumers' trust, network communications security should also be strengthened. Concerns about security when using internet banking should be addressed by banks in order to reverse the negative impact on their performance. Furthermore, deposit money banks should upgrade ATM technology to include features like cardless transactions, biometrics, and improved security measures to enhance user experience and attract more customers and with more customers using this platform it will improve the performance of deposit money banks. In addition, the adoption rate of point-of-sale (POS) terminals in Nigeria should continue to be improved so that it will continue to contribute positively to deposit money bank performance. This can be done by lowering the excessive transaction fees and making improvements to the infrastructure needed to run POS, such as network access. This will further improve the performance of banks in Nigeria.
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IMPACT OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR

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The study investigated the impact of advertisement on consumer buying behaviour. To achieve the objective of the study, five research questions were raised and answered. The research design adopted for this study is the descriptive survey research design. The population for this study was made up of 5,000 customers and consumers of various beverage products within the University of Benin, Ugbowo Campus. A sample size of 100 beverage consumers within the University of Benin, Ugbowo Campus, was selected to participate in the study. The data collected for this study was analyzed using frequency counts and simple percentages. Findings from the study revealed that quality advertisement significantly influence consumer buying behaviour, with visually appealing, clear, high-quality, and creative advertisements having a strong positive influence on consumer buying behaviour. It was concluded that celebrity endorsement significantly impacts consumer buying behaviour, with admiration, perceived reliability, and celebrity popularity playing key roles in shaping purchasing decisions. Based on the findings, it was recommended that businesses should prioritize visually appealing, clear, high-quality, and creative advertisements to maximize consumer engagement and influence purchasing decisions.
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E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA, THREATS AND OPPORTUNITIES

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This study investigates the adoption of e-marketing among Small and Medium Scale Enterprises (SMEs) in Nigeria, evaluating its role as a tool for competitive advantage. While offering immense opportunities for global reach, customer engagement, and reduced operational costs, e-marketing in Nigeria faces threats like poor infrastructure, high costs, and insecurity
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Exchange Rate Volatility, Macroeconomic Instability and Foreign Portfolio Investment in Nigeria

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This study examines the effect of exchange rate volatility and macroeconomic variable instability on foreign portfolio investment in Nigeria. The data for this study was collected from World Bank Economic Indicator database and the Nigerian Security and Exchange commission Statistical Bulletin covering 1981 to 2024. The longitudinal research design was adopted by this study. The dynamic least sqaures regression technique was utiized and the E-view 9.0 econometric software was used for the
analysis. This study found that exchange rate volatility, growth in gross domestic product negatively and signficantly affect forign portfolio investement, while inflation rate and interest rate positively and significantly infleunce forign portfolio investement. The study recommend among others that the Nigerian government, particularly the Central Bank of Nigeria should intensify effort gear towards stabilizing exchange rate; and that government should deepen current reforms directed at reducing general price level (inflation), as doing so will stimulate foreign portfolio investment inflows into the country
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FINANCIAL REGULATIONS IN REDUCING SYSTEMIC RISK AMONGST DEPOSIT MONEY BANKS IN NIGERIA

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This study investigates the Financial regulations in reducing systemic risk amongst
deposit money banks in Nigeria, spanning 10 years from 2015 to 2024. The ex-post facto research design was adopted for this study. The population of this study consists of the 24 listed Deposit Money Banks licensed to operate in Nigeria. A simple random sampling technique was adopted to select 5 banks categorized as domestic systemically important banks (D-SIBs) from the 24 licensed banks, enhancing the generalizability of the findings. Using the panel regression model analysis, the findings reveal that financial regulations such as capital adequacy ratio, reserve requirement, liquidity regulations, and asset quality have a systemically significant impact in reducing systemic risk amongst deposit money banks in Nigeria. Additionally, these regulations help prevent excessive risktaking, reduce the likelihood of bank failures, and promote public confidence in the financial system. The study recommends that regulators should continue to align with global standards like Basel III by enforcing stricter capital adequacy and liquidity requirements, and banks should adopt robust internal risk management frameworks. The research contributes to the critical understanding and evidence on which regulations are most effective in curbing systemic risk in Nigeria, providing insights for policymakers and banking industry stakeholders.
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THE EFFECT OF PRODUCT FEEDBACK ON MARKETING STRATEGIES

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This study examined the effect of product feedback on marketing strategies, focusing on how customer satisfaction, usability, functionality, performance, and perceived value feedback influence marketing decisions. Data were collected through structured questionnaires administered to 399 respondents, and the analysis was conducted using descriptive statistics, correlation, and regression techniques. The findings revealed that customer satisfaction rating feedback, performance feedback, and perceived value feedback significantly affect marketing strategies, while usability and functionality feedback showed no significant influence. The regression model explained 22% of the variation in marketing strategies, indicating that feedback dimensions contribute meaningfully to marketing effectiveness. The study concludes that organizations that actively collect and utilize product feedback develop more effective marketing strategies that align with consumer expectations. It recommends that firms integrate customer satisfaction and perceived value insights into strategic decision-making to enhance competitiveness and sustain customer loyalty.
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CUSTOMER APPRECIATION AND REPEAT PURCHASE INTENTION IN RETAIL BUSINESSES

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This study examined the influence of customer appreciation on emotional connection and repeat purchase intention among retail customers in Benin City, Edo State. The study aimed to determine variations in the forms of customer appreciation used by retail businesses, assess customers’ perceptions of appreciation in dissatisfaction scenarios, and evaluate the relationship between customer appreciation, emotional connection, and repeat purchase retention. It also explored the moderating effect of demographic variables such as gender and age. The study adopted a quantitative research design using structured questionnaires administered to 384 retail customers, of which 360 responses were found valid for analysis. Data were analyzed using de scriptive statistics and multiple linear regression analysis at a 5% significance level. Findings revealed significant variations in the forms of appreciation used by retail businesses, with discounts, personalized communication, and after-sales services being most common. Customers’ perceptions of appreciation differed across dissatisfaction scenarios, indicating that the form of redress influences satisfaction recovery. The results also showed that customer appreciation significantly enhances emotional connection and repeat purchase intention among retail customers. Furthermore, demographic variables such as age and gender significantly moderated the relationship between appreciation and repeat purchase behavior.
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VALUE ADDED TAX AND ECONOMIC DEVELOPNMENT WITH A CROSS COUNTRY COMPARISM WITH SENEGAL, LIBERIA, GHANA, NIGERIA.

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This quantitative research study explores the relationship between Value Added Tax (VAT) and economic development in Nigeria, Ghana, Senegal, and Liberia, with a particular emphasis on the impact of VAT revenue on economic performance indicators. Utilizing a robust research design, the study analyzes secondary data spanning from 2000 to 2022 to examine the effects of VAT on economic growth, using the Human
Development Index (HDI) as a proxy for overall economic development, with the regression diagnostic including test for serial correlation, heteroskedasicity and modern specifications (Ramsey Reset) confirm the robustness of the model.The Ordinary Least Squares (OLS) regression results reveal that VAT exerts a positive and statistically significant impact on economic development in all four countries, although the
magnitude of this effect varies, with Nigeria displaying a notably stronger association. The study's findings underscore the critical role of VAT as a sustainable revenue- generating mechanism, capable of funding infrastructure, public services, and social welfare initiatives. The research highlights the importance of effective tax administration, improved compliance measures, and digital monitoring systems in leveraging VAT's potential to drive economic advancement. Furthermore, the study emphasizes the need for ongoing research to incorporate additional covariates and explore non-linear relationships to better understand the broader fiscal dynamics at play. The study's insights offer valuable recommendations for policymakers in these nations, emphasizing the need for enhanced tax policies and administrative frameworks to promote sustainable economic development.
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INTERNAL CONTROL SYSTEM AND FINANCIAL PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA

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This study examines the impact of internal control systems on the financial performance of manufacturing firms in Nigeria. With the increasing complexity of business operations and the prevalence of financial irregularities, internal control mechanisms have become essential tools for enhancing accountability, operational efficiency, and corporate governance. The research adopted a survey design using primary data collected through structured questionnaires administered to selected manufacturing firms. Data were analyzed using descriptive and inferential statistics to determine the relationship between internal control componentssuch as control environment, risk assessment, control activities, monitoring, and information & communicationand financial performance indicators. Findings revealed that there is a significant positive relationship between effective internal control systems and the financial performance of manufacturing firms. Firms with well-structured control systems tend to exhibit better financial outcomes, reduced fraud risks, and improved resource utilization. The study concludes that robust internal control systems play a crucial role in enhancing financial performance. It recommends that manufacturing firms invest in strengthening their internal control frameworks to ensure sustainable financial growth and compliance with regulatory standards
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