OPPORTUNITIES

This study investigated gender inequality and women employment opportunities in Oredo Local Government Area of Edo State. The sample size was made up of 90 respondents. The data collected was analyzed using frequency count and simple percentage. The study revealed that societal norms, lack of access to education, lack of governmental support, gender stereotype and limited access to finance are the factors responsible for gender discrimination on employment opportunities for women in Oredo Local Government Area of Edo State. It was concluded that there is high level of gender inequality in employment opportunities among women in Oredo Local Government Area of Edo State. The study recommends that government should make concerted efforts towards ensuring women have access to credit loans which they could use to start up their own businesses. It was also recommended that the Senate and House of Representatives should consider the adoption of a bill that constitutes strategies to fight against discrimination in Nigeria.

Small enterprises in Nigeria are crucial to economic growth. Government and private sector policies have created enabling settings for small-scale enterprises to prosper. However, issues persist. Many authors have identified low managerial skills, small capital, inefficient expenditure by small business owners, poor marketing methods, etc. However, a few SMEs have prospered over the years and contributed greatly to Nigeria's economic growth by utilizing its resources, increasing employment, revenue generation, and redistribution. However, Nigerian small firms seem to be behind the global economy in internet marketing. Small Japanese enterprises may design items to market tastes and leverage existing marketing to assure market share and customization, so they now undertake international business. This was possible despite small enterprises' numerous evident and typical problems. The goal of this study is to determine how Nigerian small businesses and marketing relate. To determine how Nigerian small firms might use e-marketing to overcome hurdles, survive in the market, and prosper with a competitive advantage. This study also seeks to understand how Nigerian small businesses regard e-marketing and if it is a threat or an opportunity to their survival and development

This study investigates the adoption of e-marketing among Small and Medium Scale Enterprises (SMEs) in Nigeria, evaluating its role as a tool for competitive advantage. While offering immense opportunities for global reach, customer engagement, and reduced operational costs, e-marketing in Nigeria faces threats like poor infrastructure, high costs, and insecurity

Underdevelopment in Nigeria has been attributed to numerous factors, both internal and external, which continue to hinder the nation’s socio-economic progress. Overcoming these challenges is a very necessary topic for both the general public and the government. It is essential for sustainable development and national growth. The study seeks to explain and understand the root causes of underdevelopment in Nigeria and examine its effect on society and the state. It also explores possible pathways for overcoming these challenges, drawing insights from scholarly suggestions and recommendations, empirical research, and past studies. The research adopts a qualitative approach, relying on secondary data from academic articles, books, government and international bodies reports, and publicized works. Through the use of theories like the Modernization theory, the Dependency theory, and the Human Development theory, we are able to understand the causes of and solutions to underdevelopment. Finding reveal that corruption, weak institutions, and the structural nature of Nigeria's economy has contributed significantly to underdevelopment. External factors such as unequal trade relations, foreign aid dependency, and the colonial legacy further compound the problem. All these have hindered development efforts, and continue to make life hard for citizens, while moving the state backwards.

This research explores the opportunities and challenges of family-owned businesses, aiming to provide a comprehensive understanding of the factors that influence their success and longevity. The broad objective is to identify the key enablers and obstacles that family businesses face and to offer actionable recommendations for enhancing their sustainability and growth. The study employs a survey methodology, gathering data from a diverse range of family-owned businesses. Respondents provided insights on various aspects such as succession planning, intergenerational involvement, communication, and conflict resolution. Statistical analysis was conducted to determine the mean and standard deviation for each variable, highlighting the level
of agreement and variability in responses. The results reveal that early involvement of the next generation and structured succession planning are critical for fostering engagement and ensuring continuity. Effective communication and conflict resolution are also essential for mitigating internal disputes and maintaining performance. However, significant challenges include family conflict hindering succession planning and limited interest from the next generation. There is variability in opinions regarding the impact of effective succession on business growth and stability, indicating mixed perceptions of its benefits. To capitalize on their
inherent strengths and overcome challenges, family-owned businesses should prioritize structured succession planning and actively involve the next generation early, enhance communication and conflict resolution mechanisms for minimizing internal disputes as addressing family conflicts and fostering strong family relationships are essential for effective succession planning. By implementing these strategies, family businesses can achieve sustainable growth and long-term success. This research underscores the need for a strategic approach to managing family dynamics and succession processes, offering valuable insights for
practitioners and scholars in the field of family business management