SMALL SCALE BUSINESS

Small enterprises in Nigeria are crucial to economic growth. Government and private sector policies have created enabling settings for small-scale enterprises to prosper. However, issues persist. Many authors have identified low managerial skills, small capital, inefficient expenditure by small business owners, poor marketing methods, etc. However, a few SMEs have prospered over the years and contributed greatly to Nigeria's economic growth by utilizing its resources, increasing employment, revenue generation, and redistribution. However, Nigerian small firms seem to be behind the global economy in internet marketing. Small Japanese enterprises may design items to market tastes and leverage existing marketing to assure market share and customization, so they now undertake international business. This was possible despite small enterprises' numerous evident and typical problems. The goal of this study is to determine how Nigerian small businesses and marketing relate. To determine how Nigerian small firms might use e-marketing to overcome hurdles, survive in the market, and prosper with a competitive advantage. This study also seeks to understand how Nigerian small businesses regard e-marketing and if it is a threat or an opportunity to their survival and development

This study examine the causes and solution small scale business failure in Edo State, Nigeria, with a view to proffer solutions. In every economy there are simple system as well as complex one. At the simple stage of organization, ownership of business is not always distinct form management; this means that supervision of the business is in the hand of the owner. When the scope of business organization increases, it becomes very difficult for one person to co-ordinate, direct and control. At this point, that ownership and management becomes differentiated. Therefore, it becomes very difficult for the owner to supervise the business enterprise. It will be easier here for management to pursue goals that are different from the objectives set by the owner; which brings about conflicting objectives that can result in business failure. In Nigeria, it will be difficult to believe that a small scale business enterprise that is owned and managed by the owner can collapse within a twinkle of an eye. Is it as a result of finance, management inefficiency or government policies? This is what the research work is set to uncover. Based on the findings, the researcher concluded that the failure of government in providing a conducive business environment has affected the performance of small scale business also poor management of resources in no small measure has equally affected the growth of small scale business in Nigeria. Therefore, the researcher recommends that government should try as much as possible to provide a stable and conducive environment and hence organization’s should ensure that both human, capital and material resources are effectively utilized