ENIBOKUN MERIT OGIEMUDIA

This study examined the effect of product feedback on marketing strategies, focusing on how customer satisfaction, usability, functionality, performance, and perceived value feedback influence marketing decisions. Data were collected through structured questionnaires administered to 399 respondents, and the analysis was conducted using descriptive statistics, correlation, and regression techniques. The findings revealed that customer satisfaction rating feedback, performance feedback, and perceived value feedback significantly affect marketing strategies, while usability and functionality feedback showed no significant influence. The regression model explained 22% of the variation in marketing strategies, indicating that feedback dimensions contribute meaningfully to marketing effectiveness. The study concludes that organizations that actively collect and utilize product feedback develop more effective marketing strategies that align with consumer expectations. It recommends that firms integrate customer satisfaction and perceived value insights into strategic decision-making to enhance competitiveness and sustain customer loyalty.