FACULTY OF ARTS

This project explores how to create an effective workstation area in the Graphic Design and Communications Studio at the University of Benin. It uses various research methods and design principles to address practical challenges and enhance graphic design education. The project follows Creswell's (2014) approach to applied research design, focusing on gathering relevant data and applying it to real-world issues. It targets the graphic design studios for 300 and 400 level students at the university, where more workstations are urgently needed. The results demonstrate a comprehensive approach to workstation design that addresses actual challenges in graphic design education. Recommendations include regular maintenance, ongoing adjustments based on evolving needs, and active involvement of stakeholders for optimal studio performance.

Purpose of Study
The purpose of this study is to examine Nigerian secular songs and lyrics to combat corruption in order to encourage social change and accountability in Nigerian society. These include societal change, inspiring activitism and confronting power structures.

This study examines the influence of social media on the academic performance of students in the Faculty of Social Sciences, University of Benin, Benin City. It seeks to identify both the positive and negative effects of social media usage, determine the most commonly used platforms among students, and propose strategies for responsible and effective use. The research adopted a descriptive survey design, and data were collected from 100 respondents across six departments through the use of structured questionnaires. Findings revealed that social media plays a dual role in students’ academic lives. On the positive side, it enhances learning through easy access to study materials, improved communication, and better collaboration among students. However, excessive use for entertainment and social interaction often leads to distraction, poor
study habits, and reduced concentration. WhatsApp was identified as the most frequently used platform among the respondents. The study concludes that social media can either support or hinder students’ academic performance, depending on how it is utilised. It therefore recommends effective time management, self-discipline, and a more purposeful use of social media for academic advancement.

Conflict is as old as man itself, this is because two people cannot be the same and there is bound to be individual differences and peculiarities: the cause of conflict is thus underlined by these and other factors which influence human society from time to time. One of the fundamental challenges that have confronted
man in social history is that of the inevitability of conflict and disagreement in human relations. The reality posed by the challenge of conflict has more often than not, resulted into social problems, especially when such conflict are not well and properly managed before degenerating into violent confrontations. Conflict is part of human life, every society can be engulfed in one form of conflict or the other since it characterize human interaction at the level of the individual, group, community and nation.

This study was carried out to determine the relationship between customer relationship management and brand loyalty, using Benin metropolis as the area of study. The rationale for the study was to find out the extent to which to customer relationship influences brand loyalty. Survey research design was adopted while questionnaire was used as the instrument of data collection. The objectives of the study were to ascertain the relationship between customer relationship management and brand loyalty, find out the extent to which customer relationship management is relevant to brand loyalty, determine
customer relationship management activities that enhance brand loyalty and determine whether customer relationship management alone can enhance brand
loyalty. The study was anchored on interactional view theory and relationship management theory. The findings showed that there is a relationship between customer relationship and brand loyalty. Findings also showed that customer relationship contributes to brand loyalty. This implies that customer relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. More so, the findings showed that the extent to which customer relationship contributes to brand loyalty. Findings further showed that there are several techniques through which organisations can carry out customer relationship management, so as to win customer loyalty. The techniques as gathered from the questionnaire are
integrated marketing communications, product quality, customer satisfaction and corporate branding. The findings, however, revealed that only customer
relationship management cannot lead to brand loyalty. Based on the findings, the researcher concluded that there is a strong link between customer relationship management and brand loyalty. It was recommended among others that organisations should endeavour to engage in customer relationship marketing, as it is one of the ways of winning customer loyalty.

In simple words, globalization means the spreading of a business, culture or any technology on an international level. Globalization is an effort to reduce the geographical and political barriers for the smooth functioning of any business. It’s also stands for cross border facilities and economics linkages with a view to secure an integration of economics interests and activities of the people living in all parts of the world. Baylis and smith defined globalization as the process whereby social relations acquire relatively distance less and borderless qualities.1 It is a concept which stands for the wholesome interconnection of world markets and flow of goods, services, technology and people across borders. This is projected as the imperative way for securing the objectives of economic growth, spread of technology, sustainable development and better standards of living in all other countries both developed and developing. Various scholars have giving different definition of globalization.

The purpose of this study is to examine the use of impolite language within the context of footballrelated discourse among fans of European football in Nigeria. European football, particularly leagues like the Champions league, English Premier League (EPL), Spanish LaLiga, among others, has gained immense popularity in Nigeria, leading to passionate and often heated discussions and interactions among fans. This study is aimed at creating awareness and broadening our understanding as to how and why impoliteness occurs as well as its impact on communication, in this context. The study further provides insights on the various forms of impolite language such as insults, swearing, verbal abuse and other offensive language and seeks to provide analysis on their functions, intentions, effects and consequences.

L'immigration est un phénomène très dangereux qui affecte l'Afrique et d'autres continents depuis très longtemps. L'immigration en Afrique est le problème le plus important de ce siècle. Du Nigeria au Ghana, du Ghana au Togo c'est toujours la même situation. Année après année, des centaines de milliers de personnes quittent le continent africain pour se rendre en Europe via la Libye en passant par Tripoli et d'autres routes à la recherche d'emplois, d'une vie meilleure, certaines quittent l'Afrique à cause de la guerre, des catastrophes naturelles, des épidémies, de la violation des droits, du terrorisme et également pour des fins éducatives. Beaucoup de ces personnes rencontrent leur mort prématurée alors que peu d'entre elles se sont rendues dans les pays de destination comme l'Europe, l'Asie et d'autres. Même celles qui se sont rendues en Europe ou en Asie et dans d'autres pays finissent par être déçues parce que leurs attentes et les objectifs pour y aller ne sont pas facilement atteints. Beaucoup d'entre eux sont confrontés à la discrimination, au chômage, à l'oppression, à la déportation, au rejet, à la ségrégation et même à la mort parce qu'ils sont considérés comme ne faisant pas
partie de cette société ou comme une menace pour la société.

Nigeria, as a developing nation is particularly sensitive to the effects of climate change. A large part of the economy of the country depends on natural resources, which are particularly vulnerable to climate change. When those resources are affected, communities are implicated.1 Disease, loss of livelihoods and settlements can force entire communities into relocation or complete extinction and even refugee status. As critical as the effect of climate change is, it is not clear whether Nigerians are aware of what climate change is or its effects. Perhaps the biggest obstacle is the lack of awareness and knowledge.2 this study examines the impact of of climate change on the people of Edo State, Nigeria.

This study is an evaluation of the use of music in Omo Ghetto the Saga, with the specific objectives of examining the forms of music in the film, the dramatic essence of music in the film, the level of conformity to international best practice of music in film, and the interaction between the music and film. Content analysis was a veritable instrument in carrying out the evaluation which was qualitatively carried out in cue- by-cue terms. Findings revealed that the movie featured a hybrid score which composed of elements of both the developmental and leitmotif scores, along with specific themes associated with certain characters and situations. As a sift off from the study, it was concluded that film score can serve as a deciding factor for films that make impact to the viewing audience. Recommendations were that movie production stakeholders should take film score as a premium aspect of movie production by devoting requisite financial, and technological attention to the production process