OKOEKO CHARLES OSELUMENSE

This study examines the influence of social media on the academic performance of students in the Faculty of Social Sciences, University of Benin, Benin City. It seeks to identify both the positive and negative effects of social media usage, determine the most commonly used platforms among students, and propose strategies for responsible and effective use. The research adopted a descriptive survey design, and data were collected from 100 respondents across six departments through the use of structured questionnaires. Findings revealed that social media plays a dual role in students’ academic lives. On the positive side, it enhances learning through easy access to study materials, improved communication, and better collaboration among students. However, excessive use for entertainment and social interaction often leads to distraction, poor
study habits, and reduced concentration. WhatsApp was identified as the most frequently used platform among the respondents. The study concludes that social media can either support or hinder students’ academic performance, depending on how it is utilised. It therefore recommends effective time management, self-discipline, and a more purposeful use of social media for academic advancement.