S. A. Adekunle

This research delves into the preferences and perceptions of mobile network services among undergraduate students at the University of Benin (UNIBEN), offering valuable insights into Nigeria's competitive telecom industry. By analyzing data from 385 students, we discovered that peer influence plays a significant role in shaping brand preference, whereas factors like network quality, pricing, customer service, and advertising have relatively less impact. Notably, MTN and Airtel emerge as the top choices among students, showcasing their strong brand presence on campus. The study's findings provide actionable insights for telecom providers seeking to capture this vital market, informing strategies for targeted marketing, service development, and customer retention. The study also reveals a nearly equal gender distribution among respondents, with a concentration of students in their early twenties. Based on these findings, it is recommended that telecom operators have an extensive understanding of the preferences and behaviors of this key demographic so they can enhance their market share and competitiveness in Nigeria's dynamic telecom landscape, ultimately driving growth and success in the industry

This study examines the relationship between product quality and customer retention in manufacturing companies in Nigeria, focusing on Uniben table water in Benin City, Edo State. A descriptive survey research approach was employed, using a sample of 150 students
from The University of Benin, Ugbowo Campus. Data was collected through the distribution of questionnaires and analyzed using descriptive and inferential statistics with SPSS version 22.00.
The study found that product quality significantly influences customer retention in manufacturing companies. Factors such as product reliability, perceived product quality, and product conformance were identified as key determinants of customer satisfaction and retention. The findings highlight the importance of continuous quality improvement initiatives and the adoption of modern technology to enhance product quality and meet
customer expectations. Overall, this study provides valuable insights into the dynamics of product quality and
customer retention in the Nigerian manufacturing sector. The findings emphasize the need for manufacturing companies to prioritize quality improvement efforts to enhance customer retention.