Faculty
Department
Year of Publication
upload
Publication Type
Abstract
This study examines the relationship between product quality and customer retention in manufacturing companies in Nigeria, focusing on Uniben table water in Benin City, Edo State. A descriptive survey research approach was employed, using a sample of 150 students
from The University of Benin, Ugbowo Campus. Data was collected through the distribution of questionnaires and analyzed using descriptive and inferential statistics with SPSS version 22.00.
The study found that product quality significantly influences customer retention in manufacturing companies. Factors such as product reliability, perceived product quality, and product conformance were identified as key determinants of customer satisfaction and retention. The findings highlight the importance of continuous quality improvement initiatives and the adoption of modern technology to enhance product quality and meet
customer expectations. Overall, this study provides valuable insights into the dynamics of product quality and
customer retention in the Nigerian manufacturing sector. The findings emphasize the need for manufacturing companies to prioritize quality improvement efforts to enhance customer retention.
from The University of Benin, Ugbowo Campus. Data was collected through the distribution of questionnaires and analyzed using descriptive and inferential statistics with SPSS version 22.00.
The study found that product quality significantly influences customer retention in manufacturing companies. Factors such as product reliability, perceived product quality, and product conformance were identified as key determinants of customer satisfaction and retention. The findings highlight the importance of continuous quality improvement initiatives and the adoption of modern technology to enhance product quality and meet
customer expectations. Overall, this study provides valuable insights into the dynamics of product quality and
customer retention in the Nigerian manufacturing sector. The findings emphasize the need for manufacturing companies to prioritize quality improvement efforts to enhance customer retention.
Supervisor(s)
co-supervisor