ASSESSING PERCEPTIONS OF STUDENTS AND STAFF ON THE ECONOMIC AND SOCIAL POTENTIAL OF INTRA-UNIVERSITY SPORTING EVENTS FOR SPORT TOURISM DEVELOPMENT IN THE UNIVERSITY OF BENIN COMMUNITY
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Abstract
This study investigates the perceptions of students and staff at the University of Benin regarding the economic and social potential of intra‑university sporting events for sport‑tourism development and adopts a convergent mixed‑methods design. A structured questionnaire was administered to 50 students; descriptive statistics (means ± SD) summarized their attitudes, while chi‑square tests (p < 0.05) examined relationships between demographics (income, employment) and categorical benefit items, and one‑way ANOVAs (p < 0.05) tested whether composite perceived‑benefit scores differed by occupation, income level and event‑attendance frequency. Semi‑structured interviews were conducted with 12 staff members (8 academic, 4 non‑academic) and analyzed thematically. Quantitative results indicate strong agreement that internal sports competitions boost visitor numbers, local revenue and facility use (overall mean = 3.48 ± 0.58). Chi‑square analyses revealed significant a sociations between income level and perceived economic benefit (χ² = 9.42, df = 2, p = 0.009) and between employment status and perceived community involvement (χ² = 7.81, df = 1, p = 0.005). ANOVA showed that mean benefit scores varied significantly across occupational groups (F = 4.73, p = 0.012) but not by income or attendance frequency. Qualitative insights highlighted organizational challenges, resource
constraints and the role of events in fostering university‑community ties. The integrated findings suggest that well‑planned; frequent intra‑university sporting events can significantly contribute to sport‑tourism growth in the University of Benin community, offering actionable guidance for administrators, local businesses and policymakers.
constraints and the role of events in fostering university‑community ties. The integrated findings suggest that well‑planned; frequent intra‑university sporting events can significantly contribute to sport‑tourism growth in the University of Benin community, offering actionable guidance for administrators, local businesses and policymakers.
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