MASS COMMUNICATION

This project examined the reception of audience to cliff-hanging narratives as perceived by Mass Communication students of Uniben. The study was investigated to explore the reasons behind audience reactions and to know their reception of cliff hanging narratives, how audience receive series production from Nollywood. This study was able to point out that Nollywood movie producers have failed to see the importance of cliff-hanging narrative in a plot as they rush into production without carefully drawing out a good cliff-hanger that will be able to keep their audience glued to the story, hence they produce movie series with weak cliff-hangers, unable to seize the audience’s attention. The survey design was adopted for the study with the aid of 9-item questionnaire administered to 155 respondents purposively selected from the four levels in the department of Mass Communication in the University of Benin, Benin City, Edo State. Data obtained were analyzed and presented with the aid of Frequency Tables, Simple Percentage and Mean Scores. Therefore, the study concludes that audience do not show much interest in Nolywood movie series as a result of the poor implementation of cliff-hanging narratives, cliff-hangers play very important role in maintaining suspense in a plot in order to ensure the interest and focus of the audience, hence Nollywood producers must be very professional in the production process as they implement the cliff-hanging narrative.

The purpose of the study was to examine the role of radio in propagating culture in Nigeria. A
case study of Benin City in Edo State. The objectives of the study were to assess the level at
which Radio propagate culture and ways in which radio have impact on the people in Benin City. The study was anchored on cultural norms theory and social responsibility media theory. Survey
method was used and questionnaire was employed as instrument to collate responses. The
findings revea d that radio station propagate the cultural value of the people of Benin through
cultural and news programmes. The researcher therefore recommended that radio should
continue to promote cultural values through news/programmes in local languages and people
should try to listen to cultural programmes on radio.

An Evaluation of the influence of Public Relations in Promoting Corparate Image. A study of
GTB, Ekehuan Branch, Benin City Anchored on the excellence theory as its theoretical
framework, the study adopted the survey research method as its research design with
the questionnaire as instrument to generate data.. Four hundred copies of
questionnaire were administered to the respondents. The study discovered that the
Public Relation practice of GTB Ekehuan branch is very effective in promoting the
corporate image of the bank; it also revealed that the Public Relations activities and
programmes have contributed to the overall improvement of GTB Ekehuan branch, Benin City, Edo state.. The study recommends that the manager of GTB Ekehuan
branch should consult more and improve on the already existing Public Relations
activities of the bank. The study examined the influence of Public Relations activities
in promoting corporate image. Anchored on the excellence theory, the study adopted
the survey research method.

Journalism as a whole has developed and moved into a more modernized form which is on various digital platforms. News stories, articles, editorials etc. have all moved online without the hardcopy dying off but there has been a drastic decrease in hardcopy readership. This further encouraged media houses to take their contents online, to also build online readership. There are various factors that come to play to ensure that these online readers being targeted actually see, hear or watch the contents and one of the most important is Search Engine Optimisation aka SEO.Search Engine Optimisation has become a deciding factor on who gets to see what and what gets seen by web users. It’s a new media skill that has become important in the news room for web journalists but
adequate research hasn’t been conducted. It still remains a big mystery to many modern journalists. This work studies the level of impact and influence this SEO has on web contents visibility to their target web browser. This study uses two of the world’s most popular search engines as case study. Google and Yahoo although different are both search engines that have algorithms that contribute to contents visibility.