ROLE OF RADIO IN PROPAGATING CULTURE
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Abstract
The purpose of the study was to examine the role of radio in propagating culture in Nigeria. A case study of Benin City in Edo State. The objectives of the study were to assess the level at which Radio propagate culture and ways in which radio have impact on the people in Benin City. The study was anchored on cultural norms theory and social responsibility media theory. Survey method was used and questionnaire was employed as instrument to collate responses. The findings revealed that radio station propagate the cultural value of the people of Benin through cultural and news programmes. The researcher therefore recommended that radio should continue to promote cultural values through news/programmes in local languages and people should try to listen to cultural programmes on radio.
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