COMFORT ENE OBAJE

The study is focused on the influence of Afrobeat music on undergraduate students. The objective of the study was to know Afrobeat music common amongst undergraduate students, to find out what form of Afrobeat music influences undergraduate students. To know what extent Afrobeat music affect the audience attitude and dress pattern. The two theories used in this study are the Cultivation theory by George Gerbner and Larry Gross and Magic bullet theory also known as hypodemic
needle theory. For it's methodology, the survey research method was used to gather the data used for the study. The population of this study is 905 students from the department of mass communication, and the sample size is 181 making a 20% of the total population. Findings of the study revealed that undergraduate students are to a high extent negatively
influenced by Afrobeat music, and we believe that the regulatory body, government and school authorities has not done enough in terms of sensitization and censorship. Therefore the researcher recommended that authorities must rise to their responsibility of censorship of immoral and violent must

The purpose of the study was to examine the role of radio in propagating culture in Nigeria. A case study of Benin City in Edo State. The objectives of the study were to assess the level at which Radio propagate culture and ways in which radio have impact on the people in Benin City. The study was anchored on cultural norms theory and social responsibility media theory. Survey method was used and questionnaire was employed as instrument to collate responses. The findings revealed that radio station propagate the cultural value of the people of Benin through cultural and news programmes. The researcher therefore recommended that radio should continue to promote cultural values through news/programmes in local languages and people should try to listen to cultural programmes on radio.