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Abstract
The study is focused on the influence of Afrobeat music on undergraduate students. The objective of the study was to know Afrobeat music common amongst undergraduate students, to find out what form of Afrobeat music influences undergraduate students. To know what extent Afrobeat music affect the audience attitude and dress pattern. The two theories used in this study are the Cultivation theory by George Gerbner and Larry Gross and Magic bullet theory also known as hypodemic
needle theory. For it's methodology, the survey research method was used to gather the data used for the study. The population of this study is 905 students from the department of mass communication, and the sample size is 181 making a 20% of the total population. Findings of the study revealed that undergraduate students are to a high extent negatively
influenced by Afrobeat music, and we believe that the regulatory body, government and school authorities has not done enough in terms of sensitization and censorship. Therefore the researcher recommended that authorities must rise to their responsibility of censorship of immoral and violent must
needle theory. For it's methodology, the survey research method was used to gather the data used for the study. The population of this study is 905 students from the department of mass communication, and the sample size is 181 making a 20% of the total population. Findings of the study revealed that undergraduate students are to a high extent negatively
influenced by Afrobeat music, and we believe that the regulatory body, government and school authorities has not done enough in terms of sensitization and censorship. Therefore the researcher recommended that authorities must rise to their responsibility of censorship of immoral and violent must
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