AN EVALUATION OF THE INFLUENCE OF PUBLIC RELATION IN PROMOTING CORPORATE IMAGE. A STUDY OF GTBANK, EKEHUAN BRANCH, BENIN CITY , EDO STATE..

An Evaluation of the influence of Public Relations in Promoting Corparate Image. A study of
GTB, Ekehuan Branch, Benin City Anchored on the excellence theory as its theoretical
framework, the study adopted the survey research method as its research design with
the questionnaire as instrument to generate data.. Four hundred copies of
questionnaire were administered to the respondents. The study discovered that the
Public Relation practice of GTB Ekehuan branch is very effective in promoting the
corporate image of the bank; it also revealed that the Public Relations activities and
programmes have contributed to the overall improvement of GTB Ekehuan branch, Benin City, Edo state.. The study recommends that the manager of GTB Ekehuan
branch should consult more and improve on the already existing Public Relations
activities of the bank. The study examined the influence of Public Relations activities
in promoting corporate image. Anchored on the excellence theory, the study adopted
the survey research method.