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upload
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Abstract
Journalism as a whole has developed and moved into a more modernized form which is on various digital platforms. News stories, articles, editorials etc. have all moved online without the hardcopy dying off but there has been a drastic decrease in hardcopy readership. This further encouraged media houses to take their contents online, to also build online readership. There are various factors that come to play to ensure that these online readers being targeted actually see, hear or watch the contents and one of the most important is Search Engine Optimisation aka SEO.Search Engine Optimisation has become a deciding factor on who gets to see what and what gets seen by web users. It’s a new media skill that has become important in the news room for web journalists but
adequate research hasn’t been conducted. It still remains a big mystery to many modern journalists. This work studies the level of impact and influence this SEO has on web contents visibility to their target web browser. This study uses two of the world’s most popular search engines as case study. Google and Yahoo although different are both search engines that have algorithms that contribute to contents visibility.
adequate research hasn’t been conducted. It still remains a big mystery to many modern journalists. This work studies the level of impact and influence this SEO has on web contents visibility to their target web browser. This study uses two of the world’s most popular search engines as case study. Google and Yahoo although different are both search engines that have algorithms that contribute to contents visibility.
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