FACULTY OF ARTS

This study investigates the perception and responses of UNIBEN students towards digital advertising. The objectives of the study includes investigating the responses of UNIBEN students to different types of digital advertising. It employed a cross sectional survey research design as it allows data to be collected from a diverse
population at a specific time using market response theory. The population of the study is 892 students in the department of Mass Communication in the University of
Benin, Nigeria. The sample size was 269 students from hundred level to four hundred level in the department. The instrument used to collect data is questionnaire which was subjected to face and content validity, and the Cronbach method of reliability. The data was analyzed using simple frequency and percentage tables. Findings revealed that students in UNIBEN have positive perceptions towards digital advertising, students respond differently to the various digital media with social media being the most engaging platform and television/radio lagging significantly in audience
interaction. The main factors that influence students’ perception and response to digital advertising are quality and design of advertisements, source or brand reputation and special offers. The findings also revealed that there is a significant difference between male and female students’ perception and responses towards digital advertising. Recommendations of the study includes that advertisers should explore knowledge of what form of digital advertising is more acceptable to their target
audience, and companies advertising in student dominated areas should employ more resources in social media ads than in television and radio.

The study examined the influence of Big Brother on the Nigerian youth. The objective. The objective of the study is to determined the extent of influence on undergraduate students of University of Benin, Edo State. Nigeria. The study adopted both qualitative and quantitative research designs, using a triangulation of data collected with survey questionnaire. A total of 350 copies of questionnaire were distribute. A structured 20 items questionnaire of the modified five-point likert scale of very high, high, average, low and very low was used to generate data. Findings revealed that Big Brother Africa has wide viewership among . University of Benin undergraduate students and it influences their perception and attitude towards decency and morality. Some of them learn to cohabit with the opposite sex in their off campus hostel, and this contributes to the many cases of rape, teenage pregnancy, sexually transmitted diseases, abortion and abortion related and deaths among this vulnerable group. The work recommends mass education on media ratings and encouraging producers of BBN to adhere to the principles, and calls for restructuring of the programme to reflect more indigenous way of life.

The history of photography in Nigeria can be traced back to the late 19th troduced to the country during the colonial
period. It played a significant role in documenting and capturing various aspects of Nigerian life, including culture, history, and social changes. Christian missionaries, who were as much committed to a civilizing mission as an evangelising one, in the spread of photography too. This specific context gave the
coastal populations the opportunity to enter into close contact with Western culture (in Europe and North America where the elite went to train in the Twenties).1

Gender variation in language use has become a very common issue in everyday discourses of our life. When we use language frequently, we generally make differences from each other. The differences mainly occur among male and female. Now days, a variety of language use are occurring mostly among the young people of the Igbo society. This paper examines the common difference and reasons behind variation of language use among the native speakers of the Igbo language. Questionnaires were administered to thirty respondents consisting of a targeted combination of fifteen males and fifteen females respectively. It was found that the speakers have multiple reasons behind the variation of language use between male and female. So, this prompted for the
drafting out of a questionnaire consisting of multiple-choice item, the
questionnaires included fifteen multiple choice questions consisting of two options. In each of the questions students had to choose one specific answerGender variation in language use has become a very common issue in everyday discourses of our life. When we use language frequently, we generally make differences from each other. The differences mainly occur among male and female. Now days, a variety of language use are occurring mostly among the young people of the Igbo society. This paper examines the common difference and reasons behind variation of language use among the native speakers of the Igbo language. Questionnaires were administered to thirty respondents consisting of a targeted combination of fifteen males and fifteen females respectively. It was found that the speakers have multiple reasons behind the variation of language use between male and female. So, this prompted for the
drafting out of a questionnaire consisting of multiple-choice item, the
questionnaires included fifteen multiple choice questions consisting of two options. In each of the questions students had to choose one specific answer

Governance, as a concept and practice, is deeply rooted in how societies organize, regulate, and administer their socio-political and economic affairs. In literature, governance has been a recurring theme, particularly in African novels, where it is often explored within the contexts of power, corruption, justice, and the impact of colonialism. Governance within literature can serve as both a reflection and critique of real-world
issues, providing readers with insights into how power is wielded and the consequences of its abuse (Abrams)

This study examines Nigeria’s maritime security challenges with particular focus on piracy and illegal oil bunkering between 2000 and 2015. Nigeria’s maritime domain, especially in the Gulf of Guinea, has experienced increasing security threats due to criminal activities such as sea piracy, oil theft, armed robbery at sea, and illegal bunkering. These activities have posed serious threats to national security, economic development, and international maritime trade. The study investigates the causes, nature, and consequences of these maritime crimes and evaluates the efforts made by the government and relevant security agencies to address them. The research adopts a historical and descriptive research design, relying mainly on secondary sources of data such as books, journal articles, government reports, and publications from relevant maritime organizations. Institutions such as the Nigerian Maritime Administration and Safety Agency (NIMASA) and the Nigerian Navy play significant roles in maintaining maritime security and combating piracy and illegal oil bunkering in Nigerian waters. The findings reveal that factors such as weak maritime surveillance, corruption, poverty in coastal communities, inadequate law enforcement, and the high profitability of oil theft have contributed significantly to the persistence of piracy and illegal bunkering. These activities have led to revenue loss for the government, environmental degradation, insecurity in the maritime sector, and reduced investor confidence. The study concludes that addressing maritime security challenges in Nigeria requires stronger maritime governance, improved surveillance technology, enhanced collaboration among security agencies, and sustainable economic development in coastal communities. It recommends increased investment in maritime security infrastructure, stricter enforcement of maritime laws, and regional cooperation to effectively combat piracy and illegal oil bunkering in Nigerian waters.

The purpose of this study is to examine the portrayal of greed as a central
theme in Clement Odia's Venom of Vengeance and Obi Okwelume's Those Who Live in Glass Houses, highlighting how both playwrights depict greed as a destructive force that drives conflict and shapes human behavior.

The research is centered on the use of film as a tool for promoting political participation in Nigerians: a case study of If I am President, King of Boys and Your Excellency. It is aimed at proving as well as recommending film as a vital tool for influencing the political participation practice of its viewers. The study was validated by the cultivation theory and the framing theory because of how much influence the
media (film in the case of this study) has on people’s lives. The study was analyzed using the survey method while the respondents were drawn using the purposive sampling method. Data collation and analysis were done using frequency tables and simple percentages. The research, therefore, concluded that a large number of the respondents agree to film being an indispensable tool for promoting political
participation in Nigeria. The study also recommends that government keys into this incentive by making funds available as well as providing welcoming policies that will aid the production of more political films.

The study examined on the perception of mass media as tools for sensitizing the public about infectious pandemic: a case study of corona virus in Benin City, Nigeria. Survey method was adopted and the instrument used for data collection was the questionnaire. Using the Taro Yameni formula, 400 people were sampled from the population of 1,495,800 in Benin City being the capital of Edo state, these Statistic figures of 2016 population census, during the cause of this survey. 400 questionnaires were distributed through the city and all 342 were retrieved. Data collected was analyzed in tables and simple percentages. The media play an important role in the dissemination of information on the 2019 novel coronavirus disease (COVID-19) pandemic. The novel Coronavirus disease 2019 (COVID-19), first identified in Wuhan China in December2019, has rapidly spread to almost every region of the world. To prevent spread of the virus, civil societies and government agencies embarked on enlightenment campaigns for good hygiene and social distancing. However, it is important to measure whether the population is receiving information that calms it down, as well as whether such news are in accordance with the magnitude of the issue. This study assessed knowledge and perceptions about COVID-19 among the general public in Nigeria during the initial week of the pandemic lockdown in the country. The findings affirm that Nigerians are highly knowledgeable about COVID-19 and their premier sources of information about the pandemic is the social media. Covid -19 pandemic is one of the major public health concerns in the country. Using the mass media in creating the awareness through the media campaign of breast cancer has become imperative.

This study examines social vices in the poetry of Kola Eke’s August 1985 and other poems from a formalistic perspective, so as to show how social vices are presented in different forms. Exploring how the poet uses poetic expression, like language, stylistic
devices, structural elements to articulate, criticize these social vices prominent in Nigeria society and provoke public awareness. This study dives into the various themes, style techniques in this collection to understand its role in shaping the society and promoting social change. By focusing mainly on the collection’s formal attributes, this study seeks to show the relationship between poetic form and thematic meaning, making us understand how Eke’s work reflects societal issues.