INFLUENCE OF BIG BROTHER NAIJA TELEVISION REALITY SHOW ON BEHAVIOUR OF STUDENTS OF UNIVERSITY OF BENIN, NIGERIA

The study examined the influence of Big Brother on the Nigerian youth. The objective. The objective of the study is to determined the extent of influence on undergraduate students of University of Benin, Edo State. Nigeria. The study adopted both qualitative and quantitative research designs, using a triangulation of data collected with survey questionnaire. A total of 350 copies of questionnaire were distribute. A structured 20 items questionnaire of the modified five-point likert scale of very high, high, average, low and very low was used to generate data. Findings revealed that Big Brother Africa has wide viewership among . University of Benin undergraduate students and it influences their perception and attitude towards decency and morality. Some of them learn to cohabit with the opposite sex in their off campus hostel, and this contributes to the many cases of rape, teenage pregnancy, sexually transmitted diseases, abortion and abortion related and deaths among this vulnerable group. The work recommends mass education on media ratings and encouraging producers of BBN to adhere to the principles, and calls for restructuring of the programme to reflect more indigenous way of life.