DEPARTMENT OF ENTREPRENEURSHIP

ADOPTION AND UTILISATION OF SOCIAL MEDIA AS A MARKETING TOOLAMONG SME's

Year of Publication
Publication Type
Abstract
Social media plays a crucial role in the management of small and medium enterprises (SMEs), significantly contributing to their growth, survival, and ability to achieve business objectives (Adeniran & Johnston, 2021; Wang & Kim, 2023). Traditionally, SMEs relied on conventional tools such as pricing strategies, distribution channels, and promotional techniques to attract customers and enhance sales performance. However, the emergence of social media has transformed business strategies by providing
an affordable and efficient platform to engage with a broader audience and improve marketing outcomes
Supervisor(s)
co-supervisor

ENTREPRENEURIAL INNOVATIVENESS AND ITS ROLE ON THE PERFORMANCE ON SMSE IN NIGERIA

Year of Publication
upload
Publication Type
Abstract
This study examines entrepreneurial innovativeness and its role in the performance of SMEs. The sample consisted of small and medium enterprises within Ugbowo communities in Benin City, Edo State, Nigeria. The data was generated through primary source with the use of questionnaire. Descriptive statistics was used to summarize the characteristics of all variables in the administered questionnaires and the collected data was analyzed using the frequencies of the variables and percentages. The hypothesis was tested using the chi- square statistical technique. Based on the findings of the study, it is concluded that there is
a relationship between entrepreneurial innovativeness and the performance of SMEs in Nigeria. It was also revealed that there is a relationship between process innovation and the performance of SMEs. It was also recommended that SMEs in Nigeria prioritize social performance. This will save them the hassle of law suits by employees, customers, and regulatory agencies. Social performance will promote good host community relationships that will enable the SMEs to succeed in their operations.
Supervisor(s)
co-supervisor

BLOCKCHAIN AND FINTECH INNOVATION (A CASE STUDY OF SELECTED FINTECH FIRMS IN NIGERIA)

Author(s)
Year of Publication
upload
Publication Type
Abstract
This research explores the influence of blockchain technology on fintech innovation inside selected organizations in Nigeria. Employing a mixed-methods research strategy, the study combines questionnaires and interviews to acquire extensive data from professionals in the fintech business internationally. The purposive sampling approach targets organizations actively participating in blockchain technology and fintech innovation, embracing varied areas such as banking, finance, and technology. Through the use of industry reports and structured surveys, the analysis focuses on operational variables such as the adoption of fintech innovation and blockchain technology, as well as the impact on efficiency. While qualitative data from interviews are subjected to thematic analysis, quantitative data are subjected to statistical tools for regression analysis, correlation analysis, and descriptive statistics. Ethical concerns are maintained throughout the study, guaranteeing informed consent, confidentiality, and safe data preservation. The Land Information System (LIS) is unfamiliar to a significant percentage of respondents (52.8%), according to key findings, underscoring the need for improved education and training. With 20.8% of users using LIS daily and 26.4% using it infrequently, the frequency of use varies, suggesting opportunities to further integrate LIS into regular practices. The survey also highlights the diverse occupational backgrounds of respondents, with significant representation from surveyors (18.9%) and government officials (9.4%). The study's findings disprove theories that blockchain has no applications or advantages and demonstrate the technology's widespread adoption and significant benefits in fintech companies. Obstacles including exorbitant implementation expenses and intricate regulations are noted, underscoring the necessity of well-defined regulatory structures and training initiatives tailored to the blockchain technology. Government policies, which support programs like tax breaks and public-private partnerships to promote innovation, have been demonstrated to have a major impact on the adoption of blockchain technology. The results highlight how blockchain may revolutionize Nigeria's fintech sector and call for deliberate steps to improve worker competency, technical innovation, and regulatory clarity. Prospective investigations ought to examine the influence of regulatory sandboxes on the adoption of blockchain technology and its function in augmenting financial inclusion in Sub- Saharan Africa.
Supervisor(s)
co-supervisor

IMPACT OF ENTREPRENEURIAL EDUCATION ON VENTURE SUCCESS

Year of Publication
upload
Publication Type
Abstract
This study investigates entrepreneurial education on venture success. The specific objectives include assessing the Efficiency of Current Entrepreneurial Education Programs, to examine entrepreneurs’ perceptions of entrepreneurial education and evaluate the effectiveness of existing government policies and identify opportunities in entrepreneurial education for successful venture creation and sustainability. Three research questions guide this study, entrepreneurial community located in Benin City. The sample size comprises 75 respondents, and data were collected through a 75 questionnaire survey of enterprises in Ugbowo, Benin City. The study was analysed using simple percentages, frequency table. The result the findings highlight the critical role of entrepreneurial education in equipping individuals with practical skills, fostering a growth-oriented mindset, and preparing them to navigate the complexities of the business environment. The positive perceptions of entrepreneurial education among respondents underscore its influence on decision-making processes, innovative capabilities, and overall business strategies. Furthermore, the significant contribution of entrepreneurial education to venture creation and sustainability emphasizes its importance in ensuring the long-term success and growth of businesses.. Therefore steps can be taken to increase its impact such as enhancing entrepreneurial education programs, promote growth-oriented mindset, increase access to entrepreneurial education, continuous improvement and feedback, etc.
Supervisor(s)
co-supervisor

IMPACT OF ENTREPRENEURIAL EDUCATION ON VENTURE SUCCESS

Year of Publication
Publication Type
Abstract
This study investigates entrepreneurial education on venture success. The specific objectives include assessing the Efficiency of Current Entrepreneurial Education Programs, to examine entrepreneurs’ perceptions of entrepreneurial education and evaluate the effectiveness of existing government policies and identify opportunities in entrepreneurial education for successful venture creation and sustainability. Three research questions guide this study, entrepreneurial community located in Benin City. The sample size comprises 75 respondents, and data were collected through a 75 questionnaire survey of enterprises in Ugbowo, Benin City. The study was analysed using simple percentages, frequency table. The result the findings highlight the critical role of entrepreneurial education in equipping individuals with practical skills, fostering a growth-oriented mindset, and preparing them to
navigate the complexities of the business environment. The positive perceptions of entrepreneurial education among respondents underscore its influence on decision-making processes, innovative capabilities, and overall business strategies. urthermore, the significant contribution of entrepreneurial education to venture creation and sustainability emphasizes its importance in ensuring the long-term success and growth of businesses.. Therefore steps can be taken to increase its impact such as enhancing entrepreneurial education programs, promote growth-oriented mindset, increase access to entrepreneurial education, continuous improvement and feedback, etc.
Supervisor(s)
co-supervisor

IMPACT OF ENTREPRENEURIAL EDUCATION ON VENTURE SUCCESS

Year of Publication
Publication Type
Abstract
This study investigates entrepreneurial education on venture success. The specific objectives include assessing the Efficiency of Current Entrepreneurial Education Programs, to examine entrepreneurs’ perceptions of entrepreneurial education and evaluate the effectiveness of existing government policies and identify opportunities in entrepreneurial education for successful venture creation and sustainability. Three research questions guide this study, entrepreneurial community located in Benin City. The sample size comprises 75 respondents, and data were collected through a 75 questionnaire survey of enterprises in Ugbowo, Benin City. The study was analysed using simple percentages, frequency table.The result the findings highlight the critical role of entrepreneurial education in equipping individuals with practical skills, fostering a growth-oriented mindset, and preparing them to navigate the complexities of the business environment. The positive perceptions of entrepreneurial education among respondents underscore its influence on decision-making processes, innovative capabilities, and overall business strategies. Furthermore, the significant contribution of entrepreneurial education to venture creation and sustainability emphasizes its importance in ensuring the long-term success and growth of businesses.. Therefore steps can be taken to increase its impact such as enhancing entrepreneurial education programs, promote growth-oriented mindset, increase access to entrepreneurial education, continuous improvement and feedback, etc.
Supervisor(s)
co-supervisor

THE ROLE OF ENTREPRENUERSHIP AS A TOOL FOR SUSTAINABILITY

Year of Publication
Publication Type
Abstract
Entrepreneurship plays a pivotal role in driving sustainability by fostering innovation, creating employment, and promoting economic resilience. In Edo State (Benin City) this
study examines how entrepreneurship serves as a critical tool for achieving sustainability
in economic, social, and environmental dimensions. By analyzing entrepreneurial
ventures, the research explores how business innovation, resource efficiency, and
sustainable business practices contribute to long-term economic growth while addressing
global challenges such as poverty, unemployment, and environmental degradation. Using both qualitative and quantitative research methods, including case studies and surveys, this study evaluates the impact of entrepreneurial initiatives on sustainable development. Findings reveal that entrepreneurs who integrate sustainability into their business models not only achieve profitability but also contribute to environmental conservation and social well-being. However, challenges such as limited access to funding, regulatory barriers, and market competition hinder the full potential of entrepreneurship in driving sustainability. The study concludes by recommending policy support, capacity-building programs, and access to sustainable financing as key interventions to enhance entrepreneurship as a tool for long-term sustainability.
Supervisor(s)
co-supervisor

IMPACT OF ENTREPRENEURIAL EDUCATION ON VENTURE SUCCESS

Year of Publication
upload
Publication Type
Abstract
This study investigates entrepreneurial education on venture success. The specific objectives include assessing the Efficiency of Current Entrepreneurial Education Programs, to examine entrepreneurs’ perceptions of entrepreneurial education and evaluate the effectiveness of existing government policies and identify opportunities in entrepreneurial education for successful venture creation and sustainability. Three research questions guide this study, entrepreneurial community located in Benin City. The sample size comprises 75 respondents, and data were collected through a 75 questionnaire survey of enterprises in Ugbowo, Benin City. The study was analysed using simple percentages, frequency table. The result the findings highlight the critical role of entrepreneurial education in equipping individuals with practical skills, fostering a growth-oriented mindset, and preparing them to navigate the complexities of the business environment. The positive perceptions of entrepreneurial education among respondents underscore its influence on decision-making processes, innovative capabilities, and overall business strategies. Furthermore, the significant contribution of entrepreneurial education to venture creation and sustainability emphasizes its importance in ensuring the long-term success and growth of businesses. Therefore steps can be taken to increase its impact such as enhancing entrepreneurial education programs, promote growth-oriented mindset, increase access to entrepreneurial education, continuous improvement and feedback, etc.
Supervisor(s)
co-supervisor