DEPARTMENT OF ENTREPRENEURSHIP

This study investigates “Impact of entrepreneurship training on unemployment reduction in Nigeria”. The specific objectives include determining the extent at which entrepreneurship training help reduce unemployment in Nigeria, examine the relationship
between entrepreneurship skill acquisition and employment creation in Nigeria, and to know the challenges facing entrepreneurship training and employment creation in Nigeria. Three research questions guide this study, The Impact of entrepreneurship training on unemployment reduction located in Benin City. The sample size comprises 92 respondents, and data were collected through a 92-questionnaire survey of enterprises in Ugbowo, Benin City. The study was analysed using simple percentages, frequency table. The result From the findings emphasizes how entrepreneurship training programs in Nigeria have significantly contributed to reducing unemployment and fostering economic growth by equipping individuals with essential skills and promoting business startups. However, to fully realize their potential, it is vital to address challenges such as inadequate funding, poor infrastructure, limited market access, regulatory barriers, and the lack of mentorship. Overcoming these obstacles will enable entrepreneurship training to continue playing a pivotal role in job creation and driving Nigeria's economic development.

This research explores the opportunities and challenges of family-owned businesses, aiming to provide a comprehensive understanding of the factors that influence their success and longevity. The broad objective is to identify the key enablers and obstacles that family businesses face and to offer actionable recommendations for enhancing their sustainability and growth. The study employs a survey methodology, gathering data from a diverse range of family-owned businesses. Respondents provided insights on various aspects such as succession planning, intergenerational involvement, communication, and conflict resolution. Statistical analysis was conducted to determine the mean and standard deviation for each variable, highlighting the level
of agreement and variability in responses. The results reveal that early involvement of the next generation and structured succession planning are critical for fostering engagement and ensuring continuity. Effective communication and conflict resolution are also essential for mitigating internal disputes and maintaining performance. However, significant challenges include family conflict hindering succession planning and limited interest from the next generation. There is variability in opinions regarding the impact of effective succession on business growth and stability, indicating mixed perceptions of its benefits. To capitalize on their
inherent strengths and overcome challenges, family-owned businesses should prioritize structured succession planning and actively involve the next generation early, enhance communication and conflict resolution mechanisms for minimizing internal disputes as addressing family conflicts and fostering strong family relationships are essential for effective succession planning. By implementing these strategies, family businesses can achieve sustainable growth and long-term success. This research underscores the need for a strategic approach to managing family dynamics and succession processes, offering valuable insights for
practitioners and scholars in the field of family business management

This study investigates the attitude and adoption of affiliate marketing and drops hipping among university students. The main purpose of this study was to specifically find out the level of awareness, influence of academic commitments, impact does ethical dilemmas influence of fear of exploitation and challenges on students' participation in affiliate marketing and drops hipping. The design of the study was a survey research design. The population target of this study comprised of 100 University of Benin student. The research instruments used in gathering data was the questionnaire, which were administered to students of University of Benin. The instrument was validated by the research supervisor and other lecturers in the Department of Entrepreneurship. Mean, standard deviation, percentages, Pearson correlation and regression analysis were used analyze the research questions and hypotheses.
The findings reveal that level of awareness, academic commitments, ethical dilemmas, fear of exploitation and challenges significantly influenced student adoption of affiliate marketing and drops hipping ((P<0.05). It was also revealed that the most the most important factors that resulted to adoption of affiliate marketing and drops hipping were academic commitments (0.780), ethical dilemmas (0.755), fear of exploitation (0.738), level of awareness (0.604) and challenges (0.581) respectively. Based on the findings, the researcher recommended that workshops, seminars, and training should be held to teach students about drops hipping and affiliate marketing, Students should connect with affiliate marketing and drops hipping experts and influencers to provide guidance and mentorship, Government and NGOs should encourage youth to develop skills in digital marketing and content creation through online courses or vocational training programs to enhance their affiliate marketing and drops hipping skills.

This study investigates the influence of entrepreneurial mind-set, innovation, business skills, and digital technology on the marketing performance and sustainability of small businesses in Benin City, Nigeria. A total of 100 questionnaires were distributed to small business owners and entrepreneurs across Benin City, and all were duly completed and analysed using descriptive
statistics and chi-square tests through SPSS software, representing a 100% response rate. The chi-square analysis revealed four key findings: (1) there is a significant relationship between an entrepreneur’s mind-set and marketing success, indicating that proactive and growth-oriented entrepreneurs tend to achieve higher business stability; (2) entrepreneurship, innovation, and
risk-taking significantly affect marketing strategy, showing that innovative entrepr between business skills and marketing competitiveness, emphasizing that financial management, planning, and communication skills enhance marketing performance; and (4) digital technology significantly improves marketing effectiveness, highlighting the role o

Social media plays a crucial role in the management of small and medium enterprises (SMEs), significantly contributing to their growth, survival, and ability to achieve business objectives (Adeniran & Johnston, 2021; Wang & Kim, 2023). Traditionally, SMEs relied on conventional tools such as pricing strategies, distribution channels, and promotional techniques to attract customers and enhance sales performance. However, the emergence of social media has transformed business strategies by providing
an affordable and efficient platform to engage with a broader audience and improve marketing outcomes

This study examines entrepreneurial innovativeness and its role in the performance of SMEs. The sample consisted of small and medium enterprises within Ugbowo communities in Benin City, Edo State, Nigeria. The data was generated through primary source with the use of questionnaire. Descriptive statistics was used to summarize the characteristics of all variables in the administered questionnaires and the collected data was analyzed using the frequencies of the variables and percentages. The hypothesis was tested using the chi- square statistical technique. Based on the findings of the study, it is concluded that there is
a relationship between entrepreneurial innovativeness and the performance of SMEs in Nigeria. It was also revealed that there is a relationship between process innovation and the performance of SMEs. It was also recommended that SMEs in Nigeria prioritize social performance. This will save them the hassle of law suits by employees, customers, and regulatory agencies. Social performance will promote good host community relationships that will enable the SMEs to succeed in their operations.

This research explores the influence of blockchain technology on fintech innovation inside selected organizations in Nigeria. Employing a mixed-methods research strategy, the study combines questionnaires and interviews to acquire extensive data from professionals in the fintech business internationally. The purposive sampling approach targets organizations actively participating in blockchain technology and fintech innovation, embracing varied areas such as banking, finance, and technology. Through the use of industry reports and structured surveys, the analysis focuses on operational variables such as the adoption of fintech innovation and blockchain technology, as well as the impact on efficiency. While qualitative data from interviews are subjected to thematic analysis, quantitative data are subjected to statistical tools for regression analysis, correlation analysis, and descriptive statistics. Ethical concerns are maintained throughout the study, guaranteeing informed consent, confidentiality, and safe data preservation. The Land Information System (LIS) is unfamiliar to a significant percentage of respondents (52.8%), according to key findings, underscoring the need for improved education and training. With 20.8% of users using LIS daily and 26.4% using it infrequently, the frequency of use varies, suggesting opportunities to further integrate LIS into regular practices. The survey also highlights the diverse occupational backgrounds of respondents, with significant representation from surveyors (18.9%) and government officials (9.4%). The study's findings disprove theories that blockchain has no applications or advantages and demonstrate the technology's widespread adoption and significant benefits in fintech companies. Obstacles including exorbitant implementation expenses and intricate regulations are noted, underscoring the necessity of well-defined regulatory structures and training initiatives tailored to the blockchain technology. Government policies, which support programs like tax breaks and public-private partnerships to promote innovation, have been demonstrated to have a major impact on the adoption of blockchain technology. The results highlight how blockchain may revolutionize Nigeria's fintech sector and call for deliberate steps to improve worker competency, technical innovation, and regulatory clarity. Prospective investigations ought to examine the influence of regulatory sandboxes on the adoption of blockchain technology and its function in augmenting financial inclusion in Sub- Saharan Africa.

This study investigates entrepreneurial education on venture success. The specific objectives include assessing the Efficiency of Current Entrepreneurial Education Programs, to examine entrepreneurs’ perceptions of entrepreneurial education and evaluate the effectiveness of existing government policies and identify opportunities in entrepreneurial education for successful venture creation and sustainability. Three research questions guide this study, entrepreneurial community located in Benin City. The sample size comprises 75 respondents, and data were collected through a 75 questionnaire survey of enterprises in Ugbowo, Benin City. The study was analysed using simple percentages, frequency table. The result the findings highlight the critical role of entrepreneurial education in equipping individuals with practical skills, fostering a growth-oriented mindset, and preparing them to navigate the complexities of the business environment. The positive perceptions of entrepreneurial education among respondents underscore its influence on decision-making processes, innovative capabilities, and overall business strategies. Furthermore, the significant contribution of entrepreneurial education to venture creation and sustainability emphasizes its importance in ensuring the long-term success and growth of businesses.. Therefore steps can be taken to increase its impact such as enhancing entrepreneurial education programs, promote growth-oriented mindset, increase access to entrepreneurial education, continuous improvement and feedback, etc.

This study investigates entrepreneurial education on venture success. The specific objectives include assessing the Efficiency of Current Entrepreneurial Education Programs, to examine entrepreneurs’ perceptions of entrepreneurial education and evaluate the effectiveness of existing government policies and identify opportunities in entrepreneurial education for successful venture creation and sustainability. Three research questions guide this study, entrepreneurial community located in Benin City. The sample size comprises 75 respondents, and data were collected through a 75 questionnaire survey of enterprises in Ugbowo, Benin City. The study was analysed using simple percentages, frequency table. The result the findings highlight the critical role of entrepreneurial education in equipping individuals with practical skills, fostering a growth-oriented mindset, and preparing them to
navigate the complexities of the business environment. The positive perceptions of entrepreneurial education among respondents underscore its influence on decision-making processes, innovative capabilities, and overall business strategies. urthermore, the significant contribution of entrepreneurial education to venture creation and sustainability emphasizes its importance in ensuring the long-term success and growth of businesses.. Therefore steps can be taken to increase its impact such as enhancing entrepreneurial education programs, promote growth-oriented mindset, increase access to entrepreneurial education, continuous improvement and feedback, etc.

This study investigates entrepreneurial education on venture success. The specific objectives include assessing the Efficiency of Current Entrepreneurial Education Programs, to examine entrepreneurs’ perceptions of entrepreneurial education and evaluate the effectiveness of existing government policies and identify opportunities in entrepreneurial education for successful venture creation and sustainability. Three research questions guide this study, entrepreneurial community located in Benin City. The sample size comprises 75 respondents, and data were collected through a 75 questionnaire survey of enterprises in Ugbowo, Benin City. The study was analysed using simple percentages, frequency table.The result the findings highlight the critical role of entrepreneurial education in equipping individuals with practical skills, fostering a growth-oriented mindset, and preparing them to navigate the complexities of the business environment. The positive perceptions of entrepreneurial education among respondents underscore its influence on decision-making processes, innovative capabilities, and overall business strategies. Furthermore, the significant contribution of entrepreneurial education to venture creation and sustainability emphasizes its importance in ensuring the long-term success and growth of businesses.. Therefore steps can be taken to increase its impact such as enhancing entrepreneurial education programs, promote growth-oriented mindset, increase access to entrepreneurial education, continuous improvement and feedback, etc.