Entrepreneurship Education

The study empirically investigated entrepreneurship education and entrepreneurial intentions among graduated students of the university of Benin. Specifically, the study aimed at ascertaining the extent to which entrepreneurship education influences the intentions of graduates to pursue entrepreneurial activities after school. Hence, the study sought to ascertain the level of entrepreneurial intentions among graduated
students to identify the push and pull factors compelling/attracting graduated students into the pursuance of entrepreneurship. Furthermore, the study’s goal was to examine the effect of the selected demographic variables (gender, age, academic level, and faculty) on students entrepreneurial intentions, while also ascertaining the major
forms of businesses that the students are likely to pursue after their course of study. Lastly, part of the study objective was to identify factors serves as deterrents or discouragement to students entrepreneurial pursuit. In order to effective guide the study towards achievement of stated the objectives, five research questions were raised, and three hypotheses generated. The study population comprised all newly graduated students of the university, of which data obtained from the registry put the population at 20,630, 2023/2024 academic session. The study adopted a convenient sampling method and after due computation using the taro yamane’s sample size determination formular ( at10%), a total sample of 100 respondents was arrived at. The study adopted survey research design which entailed the use of structured questionnaire in ascertaining the opinion of the respondents on the subject matter. Data obtained for the study were analyzed using descriptive statistic, simple percentages, and frequency counts; while the one sample t-test, independent sample test, and one way anova were employed in testing the formulated hypothesis. The data were analyzed via the statistical packages for social sciences (SPSS) version 20

This study investigates the impact of Artificial Intelligence (AI) on entrepreneurship education among students of the University of Benin, Benin City, Nigeria. It focuses on how selected AI tools ChatGPT, Grammarly, Quillbot, and Meta AI affect students’ learning experiences, creativity, and innovative capacities within entrepreneurship courses. A cross sectional survey research design was adopted, and data were collected from one hundred (100) undergraduate students in the Department of ntrepreneurship through a structured questionnaire. Descriptive and inferential statistical techniques, including correlation and regression analyses, were employed to test the study’s hypotheses at a 5% level of significance. Findings revealed that AI tools significantly enhance entrepreneurship education by improving students’ understanding of business concepts, fostering innovative thinking, and strengthening communication and writing skills. However, challenges such as poor digital infrastructure, high data costs, limited awareness, and inadequate institutional support were identified as major barriers to effective AI integration. The study concludes that while AI technologies hold transformative potential for entrepreneurship education, their effective utilization requires strategic curriculum integration, digital capacity building, and infrastructural investment. It recommends that universities incorporate AI literacy into entrepreneurship programs, provide training for educators, and create enabling environments for students to explore AI tools responsibly and productively.

This study investigates the attitude and adoption of affiliate marketing and drops hipping among university students. The main purpose of this study was to specifically find out the level of awareness, influence of academic commitments, impact does ethical dilemmas influence of fear of exploitation and challenges on students' participation in affiliate marketing and drops hipping. The design of the study was a survey research design. The population target of this study comprised of 100 University of Benin student. The research instruments used in gathering data was the questionnaire, which were administered to students of University of Benin. The instrument was validated by the research supervisor and other lecturers in the Department of Entrepreneurship. Mean, standard deviation, percentages, Pearson correlation and regression analysis were used analyze the research questions and hypotheses.
The findings reveal that level of awareness, academic commitments, ethical dilemmas, fear of exploitation and challenges significantly influenced student adoption of affiliate marketing and drops hipping ((P<0.05). It was also revealed that the most the most important factors that resulted to adoption of affiliate marketing and drops hipping were academic commitments (0.780), ethical dilemmas (0.755), fear of exploitation (0.738), level of awareness (0.604) and challenges (0.581) respectively. Based on the findings, the researcher recommended that workshops, seminars, and training should be held to teach students about drops hipping and affiliate marketing, Students should connect with affiliate marketing and drops hipping experts and influencers to provide guidance and mentorship, Government and NGOs should encourage youth to develop skills in digital marketing and content creation through online courses or vocational training programs to enhance their affiliate marketing and drops hipping skills.