IMAJEMITE BLESSING ONOME

Social media plays a crucial role in the management of small and medium enterprises (SMEs), significantly contributing to their growth, survival, and ability to achieve business objectives (Adeniran & Johnston, 2021; Wang & Kim, 2023). Traditionally, SMEs relied on conventional tools such as pricing strategies, distribution channels, and promotional techniques to attract customers and enhance sales performance. However, the emergence of social media has transformed business strategies by providing
an affordable and efficient platform to engage with a broader audience and improve marketing outcomes