DEPARTMENT OF BUSINESS ADMINISTRATION

WORK LIFE BALANCE AND THE PSYCHOLOGICAL WELLBEING OF UNIVERSITY LECTURERS IN BENIN CITY, EDO STATE, NIGERIA

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This study examined the relationship between work-life balance and psychological well- being among university lecturers in Benin City, with a particular focus on the University of Benin. The study specifically explored how work interference with personal life, personal life interference with work, and work/personal life enhancement influence lecturers’ psychological well-being. A descriptive survey design was adopted, and data were collected from 100 lecturers using a structured questionnaire. The reliability of the instrument was established through a pilot test, while the data collected were analyzed using descriptive statistics, correlation, and multiple regression techniques at a 0.05 level of significance. The findings revealed that lecturers generally experience a moderate to high level of psychological well-being (M = 4.00, SD = 0.55), with purpose in life and self-acceptance emerging as the most dominant dimensions. Among the components of work-life balance, work/personal life enhancement recorded the highest mean score (M = 4.28, SD = 0.59), indicating that many lecturers derive fulfillment and personal growth from their work. Conversely, work interference with personal life showed a significant negative relationship with psychological well-being (β = –0.269, p = 0.028), suggesting that excessive work demands adversely affect lecturers’ mental health. The regression analysis showed that the three dimensions of work-life balance jointly accounted for 25.5% of the variance in psychological well-being (R² = 0.255, p < 0.05), with work/personal life enhancement exerting the strongest positive influence (β = 0.333, p = 0.001). The study concludes that lecturers’ psychological well-being is largely shaped by the degree of harmony between their professional and personal lives. It recommends that university management adopt policies that promote flexible work schedules, equitable workload distribution, and psychosocial support systems to help lecturers maintain a healthy balance between work and life.
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co-supervisor

PREDICTORS OF WORK-LIFE BALANCE AND PSYCHOLOGY WELLBEING OF WORKERS IN BENIN CITY, EDO STATE.

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This study examined the relationship between work-life balance and psychological well-being among academic and non-academic staff of the University of Benin, Edo State, Nigeria. The research specifically explored the dimensions of work-life balance, job flexibility, organizational support, work demands, family/social support, and personal coping and boundary management, and their influence on employees’ psychological well-being. A total of 100 staff members participated in the study, and data were analyzed using descriptive statistics, multiple regression, and correlation analyses. The findings revealed that staff reported a high overall level of work-life balance (grand mean =3.45), with family/social support (mean = 3.75) and personal coping and boundary management(mean = 4.07) being the strongest dimensions. Work demands were perceived as relatively low(mean = 2.98), while job flexibility (mean = 3.31) and organizational support (mean = 3.17) were moderate. Psychological well-being was also high (grand mean = 4.07), with particular strength in meaning and purpose in life (mean = 4.44) and self-efficacy (mean = 4.14). Regression results showed that family/social support (β = 0.198, p < 0.01) and personal coping and boundary management (β = 0.146, p < 0.05) significantly predicted psychological well-being, whereas job flexibility, organizational support, and work demands were not significant predictors. Correlation analyses supported these findings, showing positive and significant relationships between family/social support (r = 0.406, p < 0.01) and personal coping and boundary management (r = 0.298, p < 0.01) with psychological well-being. The study concludes that employees’ psychological well-being is most strongly influenced by supportive family and social networks and effective personal coping strategies. Practical implications include promoting family-friendly policies, resilience-building programs, and work life integration initiatives to enhance employee well-being. Future research should extend to multiple universities, adopt longitudinal designs, and incorporate qualitative methods to explore contextual factors influencing work-life balance and psychological well-being.
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co-supervisor

CUSTOMER FEEDBACK MECHANISMS AS A STRATEGIC TOOL FOR SERVICE IMPROVEMENT IN NIGERIAN BUSINESSES: A STUDY OF JUMIA

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This paper has identified customer feedback mechanisms as strategic tools for service improvement in Nigerian businesses, focusing on the retail and online shopping sector. This study was justified by the recent necessity of improving the ability of Nigerian companies to implement service delivery strategies and encouraging customer involvement to sustain competitive advantage through their operations. The quantitative research design was applied, where respondents were customers of the chosen retail and online shopping websites who responded to a structured questionnaire. Using the Yamane formula (1967), the total sample size required for this study was found to be 80, out of which 76 valid responses were returned. Descriptive statistics, Pearson correlation, and regression analysis were used to analyze the data. The results showed that customer feedback mechanisms are widely utilized by customers and perceived to be accessible and easy to use in customer engagement. Strong positive relationships were established between customer feedback and service quality and between customer satisfaction and service improvement. Regression analysis further showed that customer feedback significantly predicts service improvement, with 66% of the variation in service outcomes explained. This study concludes that customer feedback mechanisms are strategic tools for service delivery, customer satisfaction, and organizational competitiveness. It recommends that retailers and online businesses in Nigeria should invest in robust feedback systems, ensure timely response rates to customer inputs, and use feedback insights to guide operational and strategic decisions.
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co-supervisor

GLOBALISATION AND ITS INFLUENCE ON THE PERFORMANCE OF MANUFACTURING SMALL AND MEDIM ENTERPRISES IN EDO STATE.

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This study examined the impact of globalisation on the performance of manufacturing Small and Medium Enterprises (SMEs) in Edo State, Nigeria. The research specifically investigated the effects of economic, technological, political, and cultural dimensions of globalisation on SME performance. A total of 231 structured questionnaires were distributed and retrieved from owners of selected manufacturing SMEs in Oredo Local Government Area, Benin Metropolis. Both descriptive and inferential statistics, including regression analysis, were conducted using SPSS version 22. The findings revealed that economic globalisation (B = 0.567, p = 0.000) and technological globalisation (B = 0.219, p = 0.005) have strong positive and significant effects on SME performance, indicating that access to global markets, investment, and technology diffusion enhances competitiveness. Cultural globalisation (B = 0.122, p = 0.048) was found to exert a modest but significant positive influence, showing that cultural exposure improves product innovation and market adaptability. However, political globalisation (B = 0.002, p = 0.979) showed no significant effect, suggesting limited institutional impact on SME international integration. Based on these findings, the study recommends that policymakers strengthen trade facilitation, support technology adoption, foster cultural branding, and reform governance structures to enhance SME participation in the global economy.
Supervisor(s)
co-supervisor

Total Quality Management and Organizational Performance

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This study examines the relationship between total quality management practices and organizational performance. The objective of the study is to examine the relationship between top management, strategic planning, process management, customer focus, employee relation and organizational performance This study adopts a survey research instrument through the administration of questionnaires to two hundred and fifty-five (255) employees of the Nigerian Petroleum Development Company Limited (NPDC), Benin City. The data for the study are analyzed using descriptive statistics, Pearson correlation and ordinary multiple regression. The multiple regressions results show that top management has a significant positive relationship with organizational performance at 1% level of significance, strategic planning has an insignificant negative relationship with organizational performance, process management has an insignificant positive relationship with organizational performance, customer focus has an insignificant negative relationship with organizational performance and employee relation has a significant positive relationship with organizational performance (OPF) at 1% level of significance. The study recommends that the presence of top management as component of total quality management practices would significantly enhanced organizational performance.
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co-supervisor

Organizational Silence and Citizenship Behavior among Academic Staff at the University of Benin, Benin City

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This study examined the relationship between organizational silence and citizenship behavior among academic staff at the University of Benin, Benin City. The study sought to determine how the dimensions of organizational silence, acquiescent silence, defensive silence, prosocial silence, and supervisor silence climate influence the display of OCB among academic staff. The research was driven by concerns that silence in academic institutions may limit participation, reduce innovation, and hinder voluntary behaviours that promote institutional performance. A descriptive survey research design was adopted, and data were collected from a sample of 100 lecturers across various faculties using a structured questionnaire. Descriptive statistics (mean and standard deviation) were used to summarize responses, while Pearson correlation and multiple regression analyses were employed to test the hypotheses at a 0.05 level of significance. The results revealed that prosocial silence recorded the highest mean (M = 4.04, SD = 0.90), indicating that lecturers often withhold information for altruistic or constructive reasons, such as maintaining team harmony or protecting colleagues. Conversely, acquiescent silence (M = 2.73, SD = 1.39) and defensive silence (M = 2.88, SD = 1.10) were relatively low, suggesting that most lecturers do not remain silent out of fear or a belief that their opinions will not matter. The regression model yielded R = 0.304, R² = 0.093, F(4,91) = 2.325, p = 0.062, indicating that the combined effect of the four silence dimensions on OCB was not statistically significant. Further analysis showed that none of the individual silence dimensions significantly predicted OCB (p > 0.05), though prosocial silence exhibited a weak positive relationship (β = 0.185, p = 0.082).
Supervisor(s)
co-supervisor

ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL INTENTIONS OF UNIBEN GRADUATES

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The study empirically investigated entrepreneurship education and entrepreneurial intentions among graduated students of the university of Benin. Specifically, the study aimed at ascertaining the extent to which entrepreneurship education influences the intentions of graduates to pursue entrepreneurial activities after school. Hence, the study sought to ascertain the level of entrepreneurial intentions among graduated
students to identify the push and pull factors compelling/attracting graduated students into the pursuance of entrepreneurship. Furthermore, the study’s goal was to examine the effect of the selected demographic variables (gender, age, academic level, and faculty) on students entrepreneurial intentions, while also ascertaining the major
forms of businesses that the students are likely to pursue after their course of study. Lastly, part of the study objective was to identify factors serves as deterrents or discouragement to students entrepreneurial pursuit. In order to effective guide the study towards achievement of stated the objectives, five research questions were raised, and three hypotheses generated. The study population comprised all newly graduated students of the university, of which data obtained from the registry put the population at 20,630, 2023/2024 academic session. The study adopted a convenient sampling method and after due computation using the taro yamane’s sample size determination formular ( at10%), a total sample of 100 respondents was arrived at. The study adopted survey research design which entailed the use of structured questionnaire in ascertaining the opinion of the respondents on the subject matter. Data obtained for the study were analyzed using descriptive statistic, simple percentages, and frequency counts; while the one sample t-test, independent sample test, and one way anova were employed in testing the formulated hypothesis. The data were analyzed via the statistical packages for social sciences (SPSS) version 20
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co-supervisor

Strategic Procurement Practices and Procurement Performance: A Case Study of the University of Benin Teaching Hospital (UBTH) and Edo Central Hospital, Benin City

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This study examined the impact of strategic procurement practices on procurement performance in public healthcare institutions in Benin City, Nigeria, focusing on the University of Benin Teaching Hospital (UBTH) and Edo Central Hospital. The research specifically investigated six key strategic procurement practices: Supplier Relationship
Management (SRM), Procurement Planning, Strategic Sourcing, Risk Management and Mitigation, Technology Utilisation, and Contract Management. Data was collected through surveys administered to procurement staff and analysed using descriptive statistics, Pearson correlation, and regression analysis. The findings revealed that SRM,
Strategic Sourcing, and Technology Utilisation have a significant positive effect on procurement performance. In contrast, Procurement Planning, Risk Management, and Contract Management were found to have either insignificant or negative relationships with procurement performance. Based on these findings, recommendations are made to
improve procurement performance, including strengthening supplier relationships, enhancing procurement planning processes, adopting advanced technologies, and refining contract management practices.
Supervisor(s)
co-supervisor

WORSHIPPERS SATISFACTION, SPIRITUAL SUPPORT AND SWITCH INGINTENTION AMONG CHRISTIAN STUDENTS

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This study examined the worshippers’ satisfaction, spiritual support and switching intention among Christian students in University of Benin, Benin City. The focus of the study was to examine the impact of Worshippers satisfaction on the switching behaviour of Christian students and also to examine the factors (pastor's message, fellowship environment, special programmes, and spiritual support) that motivate worshippers to worship in a particular fellowship. The study used the survey method by administering copies of structured questionnaire to185undergraduate Christian students of University of Benin, Benin City. The data for the study were analyzed using both descriptive statistics such as simple percentages and mean, while inferential statistics (linear regression) was used with the help of Statistical Package for Social Sciences (SPSS) version 22. The research revealed that the rate of worshippers´ switching intention is low in the University of Benin (UNIBEN). This is shown by the switching intention rate of 26.49%; Worshippers consider the following factors (in a descending order): Pulpit Ministry, Spiritual support, Special Programmes, Music Ministry and Fellowship environment as the reasons for switching intention. Fellowship environment is a statistically significant determinant of worshippers´ switching intention in the University of Benin, factors such as Pulpit ministry, special programmes, music ministry and spiritual support are not significant factors that influence worshippers´ switching intention in the University of Benin (UNIBEN); and Demographic variables such as gender, age, level and unit membership, do not significantly influence worshippers´ switching intention.
Supervisor(s)
co-supervisor

Social media marketing and the growth of thrift vendors in Ovia North East

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This study investigates the impact of Social Media Marketing (SMM) on the growth of thrift vendors in Ovia North East, Edo State. The primary objective was to examine how SMM influences business promotion, customer perception, customer engagement, and sales growth among thrift vendors. A survey design was adopted, targeting thrift vendors who actively use WhatsApp, Instagram, and Facebook. One hundred (100) questionnaires were distributed using purposive sampling technique. Data were analyzed using descriptive statistics and regression analysis. The findings reveal that SMM significantly enhances business visibility (Mean=4.85) and customer reach. Customers hold positive perceptions of online thrift vendors (Mean=3.67), which regression analysis confirmed significantly affects business growth (p = .000). SMM strategies strongly influence customer engagement and sales growth (Grand Mean=4.46). However, vendors face challenges including poor internet access (Mean=4.48), high advertising costs (Mean=4.18), and limited digital marketing skills (Mean=3.70). The study concludes that Social Media Marketing is essential for thrift vendor growth in Ovia North East. It is recommended that government and network providers improve internet accessibility, while organizations should provide subsidized digital skills training for informal sector operators
Supervisor(s)
co-supervisor