Margaret E. Ehigie

This study investigates the impact of Social Media Marketing (SMM) on the growth of thrift vendors in Ovia North East, Edo State. The primary objective was to examine how SMM influences business promotion, customer perception, customer engagement, and sales growth among thrift vendors. A survey design was adopted, targeting thrift vendors who actively use WhatsApp, Instagram, and Facebook. One hundred (100) questionnaires were distributed using purposive sampling technique. Data were analyzed using descriptive statistics and regression analysis. The findings reveal that SMM significantly enhances business visibility (Mean=4.85) and customer reach. Customers hold positive perceptions of online thrift vendors (Mean=3.67), which regression analysis confirmed significantly affects business growth (p = .000). SMM strategies strongly influence customer engagement and sales growth (Grand Mean=4.46). However, vendors face challenges including poor internet access (Mean=4.48), high advertising costs (Mean=4.18), and limited digital marketing skills (Mean=3.70). The study concludes that Social Media Marketing is essential for thrift vendor growth in Ovia North East. It is recommended that government and network providers improve internet accessibility, while organizations should provide subsidized digital skills training for informal sector operators

This study investigated how the impact of job satisfaction influences employee performance in government-owned establishments in Benin Metropolis. It utilizes structured questionnaires, expert validation, and regression analysis to explore the relationship. Findings from the research unveil a compelling correlation between job satisfaction and employee performance. Specifically, aspects such as salary structure, welfare packages, and the overall working environment emerge as significant determinants of ob satisfaction. Employees who perceive favorable conditions in these areas tend to exhibit higher levels of job satisfaction, consequently leading to enhanced performance outcomes. In conclusion, the study highlights the critical role of job satisfaction in shaping employee performance within government-owned establishments. It underscores the importance of prioritizing factors that contribute to job satisfaction, such as competitive salaries, robust welfare provisions, and conducive working environments. By implementing recommendations such as establishing effective reward systems and improving worker welfare, organizations can cultivate a positive work culture that fosters employee satisfaction and, ultimately, drives better performance outcomes