EVALUATING THE EFFECTIVENESS OF ITV’S IZIGAN PROGRAMME IN CULTISM AWARENESS AND PREVENTION IN BENIN CITY
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The study looks at the topic “Evaluating the Effectiveness of ITV’s Izigan Programme in Cultism Awareness and Prevention in Benin City. The objectives of this study were to assess the effectiveness of ITV’s Izigan programme in raising public awareness about cultism in Benin City. To evaluate the influence of the Izigan programme on youth attitudes and behaviours toward cult-related activities.To examine the factors that affect audience reception, understanding, and engagement with the Izigan programme. To explore potential strategies for enhancing the content and delivery of the Izigan programme to improve its impact on cultism prevention. The study employed the Cultivation theory and the agenda-setting theory, and then the survey research design with a questionnaire as an instrument was used to collect responses from a sample size of 400. The study discovered that Izigan is highly effective in raising public awareness of cultism, while also maintaining relevance through audience engagement. It also found that through the consistent framing of cultism as a destructive social problem, Izigan cultivates rejection attitudes and reinforces preventive behaviours among youths. In addition, it was discovered that, while Izigan successfully engages its audience, infrastructural and institutional challenges remain significant barriers to its full potential in combating cultism. Lastly, it was found that enhancing the impact of Izigan requires strong involvement of security experts, expanded access through digital platforms, and the inclusion of more real-life stories. These strategies, supported by audience feedback, would improve credibility, engagement, and long-term effectiveness in cultism prevention. The study then recommended that the programme should collaborate more closely with security agencies, psychologists, and community leaders to provide expert perspectives that boost credibility and authority in addressing cultism. Moreso, to overcome barriers like poor electricity supply and reach a wider youth audience, Izigan should increase its presence on social media and other online platforms, making the content accessible anytime and anywhere. In addition, the inclusion of testimonies from former cult members, victims, and community stakeholders would make the programme’s message more relatable, impactful, and persuasive to viewers. Lastly, it was recommended that sustained coverage, dramatisations, and interactive segments should be developed to keep the issue of cultism at the forefront of public discourse, reinforcing long-term behavioural change among youths.
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